Hybrid Cloud Becoming an Effective Tool for Media Analytics

The public cloud is significantly impacting media by moving information technology into a world of utility where compute and storage are available as needed — easy to implement and decommission. It provides a flexible infrastructure for a media-centric world increasingly based on analytics where experimentation is the foundation of digital transformation. The media industry is changing — from the way content is produced and managed to the methods used to protect, optimize, distribute and analyze that content. These changes to the value chain have created enormous pressures (and opportunities) for creative professionals. Continue reading Hybrid Cloud Becoming an Effective Tool for Media Analytics

McAfee: One in Four Companies Impacted by Cloud Data Theft

As more enterprises move their data to the cloud, cybersecurity firm McAfee reports that 26 percent of companies have already experienced cloud data theft. McAfee released its report — based on polling 1,400 IT professionals during Q4 2017 — ahead of this week’s RSA security conference. “The survey showed that 97 percent of companies use cloud services, either as a public or private cloud or a combination of both, up from 93 percent a year ago,” reports VentureBeat. “Eighty-three percent store sensitive data in the cloud, but only 69 percent trust the public cloud to keep their data secure.” Continue reading McAfee: One in Four Companies Impacted by Cloud Data Theft

NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

Discovery Moves TV and Business Systems Into AWS Cloud

By the end of 2017, Discovery Communications will have shifted the processing of all its U.S. TV programs and 80 percent of its business systems from its own data centers to the public cloud. Last week, the company distributed Discovery Life and Destination America, among the smallest of its 13 U.S. channels, via Amazon Web Services. By doing so, Discovery is moving away from its reliance on pricey satellite networks and enabling more flexible programming, says the company chief technology officer John Honeycutt. Continue reading Discovery Moves TV and Business Systems Into AWS Cloud

NAB 2017: M&E Companies Describe Their Move to the Cloud

Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Newly Published Google Overview Spells Out Security Details

In a recently published Infrastructure Security Design Overview, Google explains its six layers of security for the cloud it uses for its own operations and its public cloud services. The company also revealed that it designs custom chips, “including a hardware security chip that is currently being deployed on both servers and peripherals,” that allow it to “securely identify and authenticate legitimate Google devices at the hardware level.” The chip works with cryptographic signatures validated during each boot or update. Continue reading Newly Published Google Overview Spells Out Security Details

Amazon Trucks Data to the Cloud and Introduces AI Solutions

Amazon Web Services, Amazon’s powerful cloud-computing network, has been a leader in moving massive amounts of data from customers’ data centers into the cloud, posting more than $12 billion in revenue in 2016. Now, Amazon is proposing a surprisingly low-tech way of moving that data from customers’ data centers: trucks. At its annual customer conference in Las Vegas, Amazon unveiled a big rig with a 45-foot shipping container, dubbed Snowmobile, that holds 100 petabytes of data (a petabyte equals about 1 million gigabytes). Continue reading Amazon Trucks Data to the Cloud and Introduces AI Solutions

Amazon, VMware Ink Landmark Deal to Take VMs to the Cloud

After years of starkly different strategies in computing, Amazon and VMware have inked an agreement marking a new stage in the development of cloud computing. The partnership, which takes effect in 2017, will allow VMware customers to use their familiar toolset to manage virtual machines in Amazon’s cloud. VMware virtual machines can already run on Amazon’s cloud, but the service, which VMware will sell, is a new version of Amazon’s cloud and also integrates nicely with Amazon cloud services for databases and storage. Continue reading Amazon, VMware Ink Landmark Deal to Take VMs to the Cloud

Netflix Pioneers Upcoming Trend of Moving IT to Public Cloud

Netflix became one of the largest companies to move all its information technology to Amazon Web Services’ public cloud platform, completing a process that began seven years ago. The company says that, among hundreds of IT functions in the cloud, it’s moved business logic, distributed databases, big data processing and analytics, recommendations and transcoding apps to the AWS servers, and shut down its last on-premise data center. The shift to cloud services also helped Netflix expand to 130 more countries. Continue reading Netflix Pioneers Upcoming Trend of Moving IT to Public Cloud

WalmartLabs Offers Its Open Source Cloud Platform to Public

WalmartLabs has upped its credibility as a technology provider and taken a swipe at Amazon by opening its OneOps cloud platform to all comers. The OneOps source code will be uploaded to code repository GitHub by the end of the year. By doing so, Walmart hopes to increase competition with Amazon Web Services and offer developers an option to AWS’ dominance. Walmart touts OneOps advantages as “cloud portability, continuous lifecycle management, faster innovation, and great abstraction of cloud environments.” Continue reading WalmartLabs Offers Its Open Source Cloud Platform to Public

The Public Cloud is Inevitable, and Amazon Stands to Win Big

The public cloud for software-as-a-service offerings, including back-end business services is catching fire, and Amazon and Google, which already run extensive public clouds, are well positioned to dominate in the arena. That’s despite Dell’s recent purchase of EMC, say the experts, because the two companies under EMC — VMware and Pivotal — although they are cloud computing companies, are not big players in the public cloud. Cloud platform services are expected to become a $44 billion market by 2020. Continue reading The Public Cloud is Inevitable, and Amazon Stands to Win Big

Netflix Moves Operations to Cloud, Closes Last Data Center

Netflix will be the first large company to move its information technology to a public cloud, more specifically, Amazon Web Services, reporting its plans to shutter its last data center by the end of the summer. After a major hardware failure in 2008, Netflix started moving its operations to AWS in 2009, first shifting its jobs page and, later, its video player, iPhone-related technology, discovery and search, and accounts pages. As a streaming competitor with Amazon, however, Netflix runs its own content delivery network. Continue reading Netflix Moves Operations to Cloud, Closes Last Data Center

Google Debuts Cloud Foundation and New Container Standard

Google simultaneously launched the Cloud Native Computing Foundation, with other technology companies, and its first version of Kubernetes, a method of dynamically scheduling a massive amount of application containers on a large scale. Together, the Foundation and Google’s Kubernetes would service large-scale enterprises, putting the Silicon Valley company and its foundation partners in direct competition with Amazon Web Services and Facebook. Last year, AWS released its own container management services. Continue reading Google Debuts Cloud Foundation and New Container Standard