NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

A panel discussion co-produced by ETC@USC and Google and moderated by ETC director of adaptive production Seth Levenson examined the latest innovations and solutions in the cloud for M&E companies. Google Cloud technical director Jeff Kember opened the discussion by stressing the importance of collaborating with content creation and audiences. “We have products and services to connect the two,” he said. “We run Tier 1 content on our cloud from the studios. Think of Google as a partner in the ecosystem.” Continue reading NAB 2018: ETC, Google Examine Cloud Innovation, Solutions

NAB 2018: Machine Intelligence Toolsets in Video Workflows

Although using AI and machine learning tools in production may remain a lofty goal for some, such tools are already in use in some video workflows, from dailies through mastering. Moderated by Netflix coordinator, production technologies Kylee Peña, a panel discussion described the tools available and how they’re being used in real world applications. Google senior cloud solutions architect Adrian Graham described his company’s now-open sourced TensorFlow technology, and how it’s being used by the M&E industry. Continue reading NAB 2018: Machine Intelligence Toolsets in Video Workflows

Skydio R1 Drone Touts Advanced Visual Tracking, 4K Camera

Several companies have offered drones that can, more or less, follow a target and avoid obstacles. But now a new company, Skydio, has introduced the $2,499 R1 drone that shows significant promise. The R1 doesn’t use GPS or wearable trackers for 3D vision tracking, yet is able to avoid obstacles from all angles at speed (about 25 miles per hour). The high-quality device, which Skydio describes as a “self-flying camera,” is also easy to use. The R1, via camera lenses that point up and down on a two-axis gimbal, also records 4K video. Continue reading Skydio R1 Drone Touts Advanced Visual Tracking, 4K Camera

NAB Program to Look at Machine Intelligence, Content Creation

As part of the Next-Generation Media Technologies education track at the upcoming NAB Show in Las Vegas, a half-day conference produced by Rochelle Winters will examine the latest trends in Machine Intelligence and Content Creation (Tuesday, April 10, 9:00 am – 12:00 pm). The program will examine how studios, creative service companies and filmmakers are using machine learning, deep learning and artificial intelligence to help produce content. Leading technologists, production execs and content creators will share the latest research and case studies involving machine intelligence. Continue reading NAB Program to Look at Machine Intelligence, Content Creation

ETC@USC to Present Sessions at the NAB Show in Las Vegas

ETC is participating in a restructured/streamlined NAB Show schedule (April 7-12, Las Vegas Convention Center). ETC directors Yves Bergquist (data & analytics), Phil Lelyveld (immersive media) and Seth Levenson (adaptive production) have programmed sessions for the Next-Generation Media Technologies education track, focusing on AI and machine learning, immersive media and cloud technology. The sessions are scheduled for Monday-Wednesday in North Hall 257. In addition, ETC will present Future of Cinema sessions in South Hall 222/223 on Sunday, April 8, prior to Monday’s official NAB Show floor opening. Continue reading ETC@USC to Present Sessions at the NAB Show in Las Vegas

NAB Program to Look at Machine Intelligence, Content Creation

As part of the Next-Generation Media Technologies education track at the upcoming NAB Show in Las Vegas, a half-day conference produced by Rochelle Winters will examine the latest trends in Machine Intelligence and Content Creation (Tuesday, April 10, 9:00 am – 12:00 pm). The program will examine how studios, creative service companies and filmmakers are using machine learning, deep learning and artificial intelligence to help produce content. Leading technologists, production execs and content creators will share the latest research and case studies involving machine intelligence. Continue reading NAB Program to Look at Machine Intelligence, Content Creation

Revealed: For First Time, Apple Developing Its Own Screens

With the promise of making devices brighter, thinner and less demanding of battery power, MicroLED displays use different compounds than today’s widely used OLED displays. According to sources familiar with the situation, Apple is currently developing its own MicroLED displays, in secret, at a manufacturing facility near its headquarters in California. The company is producing only small numbers of the displays for testing, and it marks the first time Apple has developed its own screens.

Continue reading Revealed: For First Time, Apple Developing Its Own Screens

Today’s Podcasts Are Finally Proving They Can Turn a Profit

Podcasts have the potential to be intimate, captivating and entertaining. The recent podcasting boom began in 2014 with “Serial,” a true crime drama that changed perceptions of how big podcasting could be. But it wasn’t profitable right away and took millions of downloads over time to get there. The question became: could podcasts similar to “Serial” be replicated on a commercial basis? It seems that they now have the potential. For example, news sources such as The New York Times and Vox are proving that there can be big money in daily news podcasting.

Continue reading Today’s Podcasts Are Finally Proving They Can Turn a Profit

Netflix Creates Apps for Production, Doubles Down on Mobile

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile

HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

ACES (the Academy Color Encoding System), which makes certain that the color decisions made early on in production are preserved through to the finished master, has evolved since it first launched in December 2014. At the HPA Tech Retreat, NBCUniversal vice president of creative technologies Annie Chang reported that, in 2015, 15 titles were done in ACES, compared to today’s 49+ titles. “We’ve seen the growth not just in feature and episodic, but in the gaming community and corporate clients like IKEA,” she added. Continue reading HPA 2018: Updates on ACES 1.0, The Evolution to ACESnext

HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

At the HPA Tech Retreat, RealD senior scientist Tony Davis and cinematographer Bill Bennett, ASC shot and mastered imagery in a variety of high frame rates. One of the chief challenges, said Bennett, is achieving a result with a cinematic aesthetic. “As we move towards HDR displays, we’ve discovered that high contrast images tend to judder as they move across the screen,” said Bennett. The two proposed a solution whereby images are acquired at a very high frame rate, but then adjusted in post. Continue reading HPA 2018: RealD’s TrueMotion Finesses HFR Footage in Post

HPA 2018: Making the Case for IMF in Broadcast and Online

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

HPA 2018: Mastering Features, Content in UHD, HDR & SDR

At the HPA Tech Retreat in Palm Desert, California (produced by the Hollywood Professional Association), a panel of industry professionals described the vicissitudes of mastering in an era of dozens of formats, standards and devices. The conversation quickly became interactive, with attendees asking questions that related to their work in the media & entertainment industry. One question, harkening back to the premium for producing and posting HD material when it first came on the scene, was about the additional costs of working with UHD and HDR. Continue reading HPA 2018: Mastering Features, Content in UHD, HDR & SDR

HPA 2018: Update on Tools, Production and Post in the Cloud

For this year’s Super Bowl, The Mill in London produced 25 commercials, relying heavily on the cloud. “There’s no way we could have gotten that done without a burst of rendering in the cloud,” said The Mill group technical director Roy Trosh. “When we know we have a vendor bulge, we used to bring a [server] supplier and it took three days to get ready to render. This time it took 15 minutes.” At this week’s HPA Tech Retreat, manufacturers and users described how the industry has evolved with regard to cloud production and post. Continue reading HPA 2018: Update on Tools, Production and Post in the Cloud

Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

Blackmagic Design has introduced the Blackmagic URSA Broadcast camera, aimed at studio programming and live production. The new camera shoots HD and Ultra HD resolution, sports an interchangeable lens mount and is priced at just under $3,500. The URSA Broadcast, available for sale now, has a B4 lens mount that works with existing HD broadcast lenses, which can be switched to allow PL, F or EF lenses. Footage can be recorded with SD or CFast media, both relatively inexpensive, with two slots for each format. Continue reading Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

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