Nielsen research indicates that American consumers are regularly accessing second screens while watching television content. The study found that 28 percent of U.S. adults “sometimes” use a device such as a smartphone or tablet at the same time they are watching TV, while 45 percent say they turn to a second screen “very often” or “always.” Only 12 percent of respondents suggest that they “never” access other devices during TV viewing. Nielsen found that second screens are often being used to complement the TV viewing experience, rather than serving as a distraction. Continue reading Study Shows That Second Screen Is Popular with TV Viewers

According to a new study by the Council for Research Excellence, conversations on social media have less influence than traditional factors, such as TV commercials for new shows or laziness in changing channels, in prompting audiences to watch a new show. In addition, only 16.1 percent of survey respondents say they use social media while watching prime time television, and less than half those participants typically use social networks to discuss the show they are watching. Continue reading Viewers Rarely Start a New TV Show Because of Social Media

TV fans who may be missing their NBC comedies and dramas during the network’s primetime coverage of the Winter Olympics can now go online to catch up with some of their favorite characters. NBC has produced four-part digital-only spinoffs of “Chicago Fire,” “Grimm,” “Parks and Recreation” and “Parenthood.” The webisodes are available for streaming via NBC.com, Hulu and YouTube this month while the network continues to cover the Olympics from Sochi. Continue reading NBC Offers Digital Spinoffs of Shows During Olympic Coverage

As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

BBC’s iPlayer streaming service shows that Britain’s TV viewers have different consumption habits than Netflix customers here in the U.S. The iPlayer service, which offers live and on-demand shows for viewing, indicates viewership habits that reflect traditional TV viewing, with varying peak times. The majority of BBC’s viewers still watch traditional television, but the definition of “prime time” changes along with the shift to streaming. Continue reading BBC iPlayer Peak Times Vary Between TV and Mobile Viewers

As new TV Everywhere initiatives and looming Hulu bids continue to draw media attention, video-on-demand is quietly gaining traction. Despite what The New York Times describes as “past missteps by cable and satellite providers,” an increasing number of TV episodes and movies are becoming available through VOD systems and viewers are taking note. Some cable providers and TV networks recognize a viable future for the time-shifting technology. Continue reading Time-Shifting: Video-On-Demand Continues to Gain Traction

As the upfronts roll out this week in New York City, television networks are facing new challenges: prime time ratings for major broadcasters have been dropping, ad spending is increasingly turning to cable, original programming from the likes of Amazon and Netflix are creating more competition, government regulators are seeking changes to spectrum allocation, and startups like Aereo may impact the subscription revenue of stations. Continue reading TV Networks Face Unprecedented Challenges in Digital Era

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise