Prime Day Breaks Records, Boosts Sales for Large Retailers

Amazon Prime Day — extended to a 36-hour period this time around — broke a number of online shopping records. According to Amazon, this week’s sale was the biggest shopping event in the company’s history, defeating Black Friday, Cyber Monday, and last year’s 30-hour Prime Day. While Amazon does not release specific sales figures, it noted that Prime members around the globe purchased more than 100 million products, while small and medium-sized businesses exceeded $1 billion in sales. In addition, Adobe Analytics reported that large retailers (those with more than a billion dollars in yearly revenue) experienced a 54 percent jump in sales as compared with an average Tuesday. Continue reading Prime Day Breaks Records, Boosts Sales for Large Retailers