Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser