At NAB 2018 in Las Vegas, a panel of Hollywood leaders described the progress of high dynamic range (HDR) as part of the motion picture, TV, and home entertainment pipelines. They also revealed some of the pitfalls that continue to bedevil adoption of the new standard, as well as spell out the changes that need to take place for HDR to be fully embraced. Sony Pictures Entertainment senior vice president, technology Bill Baggelaar noted however that, “consumers have a preference for HDR,” underlining its inevitability. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 1

Technicolor, working with Portrait Displays, has developed a new standard for guaranteeing the hue quality across computer and mobile device panels. The Technicolor Color Certified Program will provide displays that meet the standard with a seal of approval. “For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps,” explains Engadget. Continue reading Technicolor Certified Program Ensures Hues Across Devices