YouTube is branding itself to advertisers as the “home of Gen Z.” At the streaming platform’s NewFronts event at parent Google’s Pier 57 complex in lower Manhattan, the message was plastered across numerous signs and in videos. The company had creator Jon Youshaei, a former Instagram product marketer, deliver a presentation entitled “What Matters to Gen-Z” at the Monday event. Apparently Gen Z likes quick hits, making them a natural audience for commercials. At the NewFronts presentation, YouTube explained it is expanding its AI-driven video reach campaigns to include YouTube Shorts. Continue reading YouTube Debuts Ad Tech at Gen Z-Themed NewFronts Event

In the wake of tech giants Amazon and Apple detailing their latest expansion plans, Google unveiled specifics regarding its planned facilities in New York City. The company, which currently employs more than 7,000 people in New York, announced it plans to spend $1 billion on its new Google Hudson Square campus, which will provide more than 1.7 million square feet of space in lower Manhattan. “We will have the capacity to more than double the number of Googlers in New York over the next 10 years,” explained Ruth Porat, SVP and CFO of Google and Alphabet.  Continue reading Google Commits $1 Billion to New York City Expansion Plans