The old saying “everybody’s in showbiz” has never been more true than in the creator economy. HubSpot’s 2022 “State of Consumer Trends” survey found that 30 percent of 18-to-24-year-olds identify as content creators, while 40 percent among those 25 to 34 also consider themselves creators. The newly formed Creators Guild of America (CGA) aims to give them a voice and a sense of community. The non-profit bills itself as a “professional services organization” that will provide educational and networking events with brands and studios and act as a watchdog on important issues like fair pay. Continue reading Creators Guild to Serve as Professional Services Organization

Altman Vilandrie & Company director Jonathan Hurd presided over a panel at CES on how TV has evolved and will continue to change. Viacom’s Stefanie Schwartz noted that her company is making “hours of original content to drive viewership and engagement on all the social platforms.” “We’re experimenting with all kinds of formats and seeing what works,” she said. MAGNA North America president David Cohen said his company is doubling down on OTT. “We’re looking to think about where to put the dollars as consumers migrate,” he said. Continue reading CES Panel: Defining TV Across Primetime and Multi-Platforms

This week, Turner announced its soon-to-launch service that will allow viewers to watch live sports via subscription and pay-per-game options on web, iOS and Android. Set to go live in April, B/R Live (Bleacher Report Live) plans to provide access to events like “UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross … and others,” reports TechCrunch. Turner bought Bleacher Report in 2012 to cater to millennial audiences.

Continue reading Turner’s B/R Live to Introduce Pay-Per-Game Option for Sports

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing

Twitter has announced its latest live streaming partnership. Marking the first time the company has teamed up with the BBC for streaming video, the deal will focus on the BBC’s U.K. election coverage. “The deal specifically involves five BBC election specials, including debates and election night results, among others,” reports TechCrunch. “The video coverage will be available in the Twitter application on both mobile and web, and will include live tweets that reference related hashtags.” Twitter previously “partnered with Bloomberg to live stream the [U.S.] presidential debates ahead of the November 2016 election.” Twitter already has live streaming deals with BuzzFeed, Live Nation, Viacom, sports leagues and others. Continue reading Twitter and BBC Team to Live-Stream U.K. Election Specials

The final panel at ETC’s conference on VR/AR convened producers who have worked on virtual reality projects. Producers Guild of America vice president, new media council John Canning moderated the discussion with producers from ETC@USC, StoryTech Immersive, Digital-Reign and The Virtual Reality Company. StoryTech Immersive president/chief storyteller Brian Seth Hurst spoke about his experiences creating “My Brother’s Keeper,” a 360 spin-off of PBS’s “Mercy Street.” “We were able to get close and intimate with our actors,” he said. Continue reading NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

NBC Sports Digital launched a redesigned site that emphasizes live sports broadcasting, including “Sunday Night Football” games. The site, which is live this week, highlights a total of 2,700 streamed-live events this year and 4,000 next year with the Summer Olympic Games in Rio. This year’s live streaming events include NFL games, the Stanley Cup, NASCAR, English Premiere League soccer and Golf Channel content. Although advertising revenue from the website is small relative to linear TV, executives are excited about its prospects. Continue reading Live Streaming Takes Center Stage on New NBC Sports Website

Major League Baseball’s fast-growing technology arm and the National Hockey League have announced a $600 million deal involving TV and digital rights to NHL games and related content. MLB Advanced Media will pay $100 million annually for six years to take control of NHL digital and broadcast operations, including NHL.com and distribution of live out-of-market games. The deal is also expected to lead to a fully integrated global hub including live game streaming, video, social media, apps, and statistical and analytical content. Continue reading NHL and MLB Advanced Media Team Up on Digital Global Hub

Many argue that 3D television has yet to go mainstream in sports due to the need for special glasses, lack of programming, and the overall expense. Now, 4K video cameras are being used to capture high quality video that can processed by software from Replay Technologies called freeD. It will offer more crisp, wider video views than what is currently offered on HD broadcasts. FreeD can also create multiple angle instant replays that surpass current offerings. Continue reading Sports Broadcasters Go Free Dimensional for Enhanced Replays