NAB 2018: Analytics Scientists Look at Social Media and Bots

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

Pandora Takes On Spotify With Debut of Personalized Playlists

Pandora believes it can out-playlist Spotify. The music streaming service has released new personalized playlist options for users, catering to moods, activities and genres. The feature is powered by Pandora’s Music Genome, an information database that “has been in development for over a decade and is capable of classifying music at the song level across 450 different attributes — ‘genes’ that can be as specific as what types of strings are on the guitar,” reports TechCrunch. Pandora’s new feature arrives on the eve of Spotify’s public debut, slated for early April (as a direct listing rather than IPO).

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IBM’s New Watson Assistant Helps Develop Virtual Assistants

With the launch of Watson Assistant, IBM is offering a new service that helps companies build their own voice-activated virtual assistants (like Amazon’s Alexa and Apple’s Siri). The new service aims to help companies that want to build these for their own products, using their own datasets. IBM’s pitch includes a belief that companies should want Watson Assistant rather than a competitor because it allows for heightened personalization and privacy. According to IBM, Watson Assistant keeps the data to itself, differentiating it from other virtual assistants.

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TV Time Adds Personalized Recommendations to its Features

The TV Time app, which boasts a million daily users, now offers filterable, personalized recommendations to help organize your viewing selections. With programming spread across multiple services, it is often a challenge to keep up with what’s out there, what’s new, and what you might enjoy. Based on a user’s viewing habits and behaviors across multiple services (such as Netflix, Hulu and cable), the app makes recommendations and helps users track what they’re watching while connecting with other fans after episodes.

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Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

TiVo has launched Next-Gen Platform, its new streaming service that gives consumers a unified way to access content they’ve recorded from cable providers and other streaming services such as Netflix and Amazon Prime. Altice and other operators can integrate TiVo’s technology on other devices and screens to provide “hyper-personalization, recommendations and voice-control,” says the company. TiVo first mentioned the Next-Gen Platform a year ago, and now touts it as an integration of linear, OTT, on-demand and DVR platforms. Continue reading TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Google Looks to Personalize Music with New Release Radio

Google just announced that New Release Radio is now opened up to all users. The new feature uses machine learning to analyze the user’s taste in music and then suggests new music based on those tastes. The feature will introduce both albums and singles that have debuted in the last two weeks; Google promotes it as “a really quick way to check out all-new music that’s tailored just for you.” Samsung Galaxy S8 users have had early access to New Release Radio since June, as a result of Google’s global partnership with the electronics giant. Continue reading Google Looks to Personalize Music with New Release Radio

Ticketmaster Teams With LISNR For Smart Tone Technology

Ticketmaster has partnered with LISNR, a data-over-audio company, to use an ultrasonic sound technology on users’ smartphones to admit them to live events and track their movements. The technology, dubbed “smart tones,” transmits information between devices, and was recently used by Jaguar Land Rover so that mobile devices in different vehicles could communicate with one another. Ticketmaster is launching a new e-ticketing system called Presence, powered by LISNR tech, that it hopes will reduce entry wait times at live events. Continue reading Ticketmaster Teams With LISNR For Smart Tone Technology

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

Netflix Continues Push to Become the First Global TV Network

Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

Pandora Premium Looks to Take On Spotify and Apple Music

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

Hulu Relaunches with Live TV and UI, Home Screen Redesign

Hulu’s relaunch will feature a home screen with a personalized lineup that will be determined by the user’s set preferences and past viewing behavior. Among the options for that lineup are current TV shows, Hulu’s streaming exclusives and partner networks’ on-demand offerings. What won’t be there is a live TV feed or a traditional grid guide that allows the user to scroll through channels. In 2017, Hulu will offer live TV to its users for less than $40, while retaining its ad-supported and ad-free on-demand subscription plans. Continue reading Hulu Relaunches with Live TV and UI, Home Screen Redesign

Hulu Acquires The VGP to Improve Recommendation Options

Hulu just bought the assets of The Video Genome Project (The VGP), whose technology automatically aggregates metadata around video content, classifies it into subgenres and then uses the data to connect titles. The VGP makes connections beyond obvious criteria such as genre, director or cast. Hulu says a “small team” from The VGP will join the company, and, with this technology, Hulu will be able to offer classifications similar to Netflix’s more granular offerings, such as “Action Sci-Fi & Fantasy Based on Books.” Continue reading Hulu Acquires The VGP to Improve Recommendation Options

Instagram Adds Events Channel to Explore Concerts, Sports

Instagram’s Explore tab for displaying personalized content has evolved from a simple algorithm to a more sophisticated discovery platform for photos and videos. Through its “Picked For You” feature, Instagram added custom channels inside Explore for more personalization. Now, the social platform is introducing a new video channel called Events that “will be personalized for each user and feature videos from concerts, sports games, and other live events depending on what’s happening around the world, what types of live events users are interested in, and what type of accounts the user follows,” reports TechCrunch. The new feature could compete with Snapchat’s Discover channels. Continue reading Instagram Adds Events Channel to Explore Concerts, Sports

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