EA Announces New AI-Powered, Cloud-Native Gaming Tech

Electronic Arts unveiled Project Atlas, its “cloud-native gaming” technology, via a Medium blog post by chief technology officer Ken Moss. Although he did not say when it would be fully deployed and functional, Moss described Project Atlas as designed to “harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.” The game engine combines rendering, game logic, physics, animation, audio, and more. Continue reading EA Announces New AI-Powered, Cloud-Native Gaming Tech

Finding the Ideal TV Guide for Multiple Services and Devices

As the number of options for watching great content has grown, the ability to search and find that content has lagged behind. An ideal TV guide, from a single remote control (or smartphone), would offer search, sorting and personalization, and suggest the next program we might want to watch. One such possibility is the $100 Caavo Control Center, which enables up to four devices to be plugged in to a single remote control. A second is the Reelgood smartphone-based streaming guide that tracks over 50 streaming services. Continue reading Finding the Ideal TV Guide for Multiple Services and Devices

Netflix Is Testing Promotional Videos That Play During Binges

While Netflix bingers may be accustomed to the occasional “Are you still watching?” interruption, some subscribers are now experiencing 10- to 20-second promotional videos, and complaints have suggested that the videos cannot be skipped or muted. Similar to traditional commercials, the videos appear between episodes, reminding users about various series available on the streaming service. The company explained on Sunday that it is merely testing the promotional videos and they can actually be skipped. Netflix did not indicate how many of its more than 100 million subscribers are experiencing the tests. Continue reading Netflix Is Testing Promotional Videos That Play During Binges

Viewers Not Warming to Recommendations by Video Services

According to research from UserTesting, the personalized viewing recommendations offered by video streaming services are failing to gain traction with most consumers. While results varied across services, only 29 percent of participants indicated that they watch content recommended to them. In addition to relevant recommendations, the study rated services based on metrics such as speed, availability of content, episode scanning, and overall ease-of-use. With a total score of 89.5, Netflix led the field, followed by Hulu (86.8), Amazon Prime (85) and YouTube TV (80.7). Continue reading Viewers Not Warming to Recommendations by Video Services

Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

NAB 2018: Analytics Scientists Look at Social Media and Bots

Fabric Media chief executive/founder Jason Damata led a discussion at NAB with two experts in the field of social media intelligence. Dr. Indraneel Mukherjee founded LiftIgniter, which is “a machine learning personalization, recommendation and discovery engine” for websites and apps to have one-on-one conversations with users. Dr. John Kelly is chief executive at Graphika, which turns “network relationships into dynamic maps of social influence, enabling precision targeting and action to drive business results.” Continue reading NAB 2018: Analytics Scientists Look at Social Media and Bots

Pandora Takes On Spotify With Debut of Personalized Playlists

Pandora believes it can out-playlist Spotify. The music streaming service has released new personalized playlist options for users, catering to moods, activities and genres. The feature is powered by Pandora’s Music Genome, an information database that “has been in development for over a decade and is capable of classifying music at the song level across 450 different attributes — ‘genes’ that can be as specific as what types of strings are on the guitar,” reports TechCrunch. Pandora’s new feature arrives on the eve of Spotify’s public debut, slated for early April (as a direct listing rather than IPO).

Continue reading Pandora Takes On Spotify With Debut of Personalized Playlists

IBM’s New Watson Assistant Helps Develop Virtual Assistants

With the launch of Watson Assistant, IBM is offering a new service that helps companies build their own voice-activated virtual assistants (like Amazon’s Alexa and Apple’s Siri). The new service aims to help companies that want to build these for their own products, using their own datasets. IBM’s pitch includes a belief that companies should want Watson Assistant rather than a competitor because it allows for heightened personalization and privacy. According to IBM, Watson Assistant keeps the data to itself, differentiating it from other virtual assistants.

Continue reading IBM’s New Watson Assistant Helps Develop Virtual Assistants

TV Time Adds Personalized Recommendations to its Features

The TV Time app, which boasts a million daily users, now offers filterable, personalized recommendations to help organize your viewing selections. With programming spread across multiple services, it is often a challenge to keep up with what’s out there, what’s new, and what you might enjoy. Based on a user’s viewing habits and behaviors across multiple services (such as Netflix, Hulu and cable), the app makes recommendations and helps users track what they’re watching while connecting with other fans after episodes.

Continue reading TV Time Adds Personalized Recommendations to its Features

Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

TiVo has launched Next-Gen Platform, its new streaming service that gives consumers a unified way to access content they’ve recorded from cable providers and other streaming services such as Netflix and Amazon Prime. Altice and other operators can integrate TiVo’s technology on other devices and screens to provide “hyper-personalization, recommendations and voice-control,” says the company. TiVo first mentioned the Next-Gen Platform a year ago, and now touts it as an integration of linear, OTT, on-demand and DVR platforms. Continue reading TiVo Next-Gen Platform Integrates Cable, Streaming and DVR

As Internet Video Dominates, Seven Trends to Expect in 2018

According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018

Google Looks to Personalize Music with New Release Radio

Google just announced that New Release Radio is now opened up to all users. The new feature uses machine learning to analyze the user’s taste in music and then suggests new music based on those tastes. The feature will introduce both albums and singles that have debuted in the last two weeks; Google promotes it as “a really quick way to check out all-new music that’s tailored just for you.” Samsung Galaxy S8 users have had early access to New Release Radio since June, as a result of Google’s global partnership with the electronics giant. Continue reading Google Looks to Personalize Music with New Release Radio

Ticketmaster Teams With LISNR For Smart Tone Technology

Ticketmaster has partnered with LISNR, a data-over-audio company, to use an ultrasonic sound technology on users’ smartphones to admit them to live events and track their movements. The technology, dubbed “smart tones,” transmits information between devices, and was recently used by Jaguar Land Rover so that mobile devices in different vehicles could communicate with one another. Ticketmaster is launching a new e-ticketing system called Presence, powered by LISNR tech, that it hopes will reduce entry wait times at live events. Continue reading Ticketmaster Teams With LISNR For Smart Tone Technology

Survey Finds Binge-Watching by Younger Viewers on Upswing

Deloitte’s 11th annual “Digital Democracy Survey” found that 73 percent of U.S. consumers have binge-watched video, up from 68 percent two years ago. Binge-watching TV is more common with younger audiences — 90 percent of millennials (ages 20-33) and 87 percent of Gen Z (ages 14-19) — who are increasingly watching on mobile devices. While televisions are losing popularity among younger audiences for marathon-viewing, older demographics — 60 percent of Gen X (ages 34-50) and 80 percent of Baby Boomers (ages 51-69) — still prefer TV. Nearly 40 percent of younger viewers binge-watch TV on a weekly basis, averaging about five hours of content per session. Continue reading Survey Finds Binge-Watching by Younger Viewers on Upswing

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