Google’s Bard AI chatbot is getting smarter regarding video queries. Specifically, a new YouTube extension is now able to answer questions about the content of individual videos without requiring playback. “We’re expanding the YouTube extension to understand some video content so you can have a richer conversation with Bard about it,” Google wrote on Bard’s changelog. In September, Google released a YouTube extension that made it easier to find specific videos. This update allows Bard to operate more interactively, sharing detailed information as it relates to YouTube’s visual content. Continue reading Google’s Bard AI Is Getting Smarter About YouTube Content

This week, Twitter released TweetDeck 2.0 and announced that as of August it will be available only to those who pay for a Twitter Blue subscription. Since competing products like Hootsuite and Buffer also charge for use, TweetDeck may entice those customers who find it a valuable tool to Twitter’s premium tier. Twitter owner Elon Musk has been paywalling various functions as he seeks to generate revenue to help meet hefty interest payments, estimated at $300 million every three months, from his highly publicized October 2022 acquisition. The third payment is due late this month. Continue reading New TweetDeck Will Be Exclusive to Twitter Blue Subscribers

Gen Z creators keen to monetize content are increasingly turning to Fanfix, which has amassed about 10 million users — among them 3,000 creators — since its August 2021 launch. Active creators are said to average about $70,000 per year, and the platform itself reportedly commanded an eight-figure purchase price by beauty accelerator SuperOrdinary in June 2022. Fanfix requires 10,000 followers to start an account, which means creators will have to cultivate a base elsewhere before applying to join. All content is paywalled, with account holders choosing their own rates, between $5 and $50 per month. Continue reading Gen Z Creators Find New Revenue Opportunities with Fanfix

TikTok is introducing a new feature called “Series” that lets eligible creators post collections of premium content behind a paywall. One Series can include up to 80 videos, each up to 20 minutes long, and creators can charge anywhere from $0.99 to $189.99 for access. Creators will set pricing for their Series, which can be purchased via in-video links or via the creator’s profile. Series participation is currently limited to “select creators,” who TikTok is reportedly allowing to keep all revenue, after applicable fees. However, that is expected to change as the program expands in the coming months. Continue reading TikTok Adding Paywall for ‘Series’ Videos of Up to 20 Minutes

YouTube is experimenting with a higher bitrate 1080p format for Premium subscribers. The enhanced 1080p Premium reportedly provides a better viewing experience. For now, 1080p Premium is only available to a very small group. The existing 1080p HD resolution on YouTube remains unchanged, according to the company. “1080p Premium is an enhanced bitrate version of 1080p which provides more information per pixel that results in a higher quality viewing experience,” explains spokesperson Paul Pennington, clarifying “there are no changes to the existing quality offerings for 1080p (HD) resolution on YouTube.” Continue reading YouTube Testing ‘1080p Premium’ with Its Paid Subscribers

YouTube is getting a user interface update that includes a darker night mode and, for mobile users, a pinch-to-zoom feature similar to that used for photos on Android and iOS devices. Additionally, a new frame-by-frame search lets users find an exact moment within a video using thumbnails. YouTube’s watch page also gets a refresh, with links in the video descriptions restyled as buttons, while common actions (“like,” “share,” “download”) have been formatted for a cleaner look. On watch and channel pages, the subscribe button has been redesigned to stand out more, which should help creators. Continue reading YouTube Updates Its User Interface with New Look, Features

Facebook inked a multi-year agreement with News Corp in Australia, resolving a standoff on paying publishers for content. The News Corp content will include the national newspaper The Australian, The Daily Telegraph in New South Wales, the Herald Sun in Victoria and The Courier-Mail in Queensland. News Corp’s cable channel Sky News Australia reached a separate deal with Facebook. Now, 17 million Facebook users in Australia will be able to access News Corp publications’ breaking news and news articles behind a paywall. Continue reading Facebook and News Corp Sign a Multi-Year Deal in Australia

Google is debuting Google News Showcase and vowed to pay publishers $1+ billion over the next three years to license news content for the new product. Publishers will be able to select images and summaries for story panels, which are teasers for full articles. Clicking on a story panel will bring the user directly to the news publisher’s website to read the entire story. According to sources, Google is in talks with publishers in the U.S. and other countries and has already signed deals with almost 200 publications. Continue reading Google Will Pay News Publishers $1 Billion to License Stories

News Corp and Facebook inked a deal that will let the social media platform license headlines from The Wall Street Journal and other Dow Jones media outlets including the New York Post for its ad-free news section. The Washington Post, BuzzFeed News and Business Insider are other publications that have reached similar arrangements with Facebook. The New York Times is in talks with Facebook, but has not revealed whether it is close to a deal. News Corp’s deal was complicated by WSJ’s digital subscription business model. Continue reading Facebook to License News From Dow Jones Media Outlets

At IAB’s Digital Content NewFronts in New York City last week, YouTube CEO Susan Wojcicki revealed that 2 billion monthly global users now watch more than 250 million hours of YouTube content on TV screens daily. The video hub is actively working on brand safety issues, plans to integrate Nielsen Catalina analysis to measure increases in offline sales, and — in a significant strategy shift — announced it would remove the paywall for some of its ad-supported original programming. Starting this year, all of the platform’s new original series and specials will be available for free. Continue reading YouTube to Roll Out Free Originals, Measurement Analysis

Google is developing new tools for publishers and will end the “first click free” policy to help them boost subscriptions. The Wall Street Journal, The New York Times and The Financial Times keep their online articles behind a paywall, but savvy readers get around that by googling a headline or search terms, and then clicking for free access. Google’s new program, “flexible sampling,” allows publishers to determine how many free clicks they want to provide. The “first click free” policy required them to provide three free articles per day. Continue reading Google Will Let Publishers Decide the Number of Free Clicks

In the wake of its newly redesigned Fox Now app, Fox has updated its Fox.com website to include content from networks such as Fox, FX and National Geographic. “The new website and app include live streaming, giving viewers the option to dive right into watching the live show or start from the beginning,” explains The Hollywood Reporter. “There is also a library of 500 hours’ worth of programming, including new and returning shows that will be available online as soon as they begin airing on television.” The Fox Now app is available for Android, Apple TV, iOS, Roku and others. Continue reading Fox Revamps its TV Everywhere Offerings With Updated Site

For years, Google has encouraged publishers to partake in its “first click free” policy, which allows its search engine users to circumvent news website paywalls for a limited amount of content. Publishers have complained that the policy hurts subscription growth, but that if they don’t participate, Google will list their sites further down in search rankings. Now, in response to long-standing publisher opposition, Google is ending that policy, letting publishers determine how users access their sites from search results. Continue reading Google Ending ‘First Click Free’ Policy to Appease Publishers

This year, 500 scripted TV shows will vie for viewers’ attention. Now, some tech leaders are turning up the heat by entering the original programming market: Apple has budgeted more than $1 billion for original content; Google will spend up to $3 million per episode; and Facebook said it is willing to spend $3 million to $4 million per episode. A few cable companies, including A&E and WGN, are withdrawing from scripted content but, with three tech titans in the game, the competition for eyeballs will be fierce. Continue reading Three Tech Titans Up the Ante in Scripted TV Programming

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool