According to The Diffusion Group (TDG), Amazon is now responsible for 55 percent of a la carte direct-to-consumer video subs. Amazon Channels is “the company’s platform for reselling subscription services like HBO and Showtime,” explains Variety. TDG’s new research indicates that “53 percent of all consumers who don’t get HBO through their pay TV provider are purchasing it via Amazon Channels,” notes the article, adding that “72 percent of Showtime subscribers get the network’s direct-to-consumer offering via Amazon Channels, and 70 percent of Starz a la carte subscribers receive it from Amazon.” Continue reading Amazon Channels Making a Splash in Subscription Video Sales

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

AT&T chief exec Randall Stephenson announced last Thursday that the company plans to introduce the AT&T Watch live TV service in the coming weeks. The streaming service will offer a sports-free, skinny bundle of channels to general consumers for $15-per-month and for free to AT&T Wireless subscribers. “At this price point,” explains TechCrunch, “the service would be one of the lowest on the market — less than Sling TV’s entry-level, $20-per-month package, and just a bit less than Philo’s low-cost, sports-free offering, priced at $16 per month.” Continue reading AT&T Plans to Introduce New Sports-Free Streaming Service

Netflix’s latest quarter showed subscriber growth exceeding its own forecast and Wall Street expectations. Wall Street analysts predicted Netflix would add 6.5 million new subscribers in Q1; in fact, it added 7.41 million subscribers in that quarter, of which 5.46 were international. In response to the news, shares rose 4.9 percent to $322.85 in after-hours trading. This follows a 1.2 percent decline during regular hours on Monday, representing shareholder concern over the imminent announcement of stalled growth. Continue reading Netflix Marks Strong Q1 Subscriber Growth, Beating Forecasts

ESPN+ is slated to launch on April 12th. ESPN’s new streaming service will cost $4.99 per month and will include “streaming access to live sports, original content, and on-demand programming delivered [via] a redesigned and personalized ESPN app, as well as ESPN.com,” reports TechCrunch. In August of last year, Disney made key announcements regarding plans for streaming video services: a Disney-branded platform slated for 2019, an ESPN-branded service for early 2018, and a majority stake in streaming tech company BAMTech, founded by MLB Advanced Media.

Continue reading ESPN Sets April 12 as Launch Date for New Streaming Service

According to a new report from the Video Advertising Bureau, the number of households in the United States that are now using only OTT streaming services to watch movies and TV shows has reached 14.1 million, a figure that has almost tripled over five years. However, that number makes up just 11 percent of all U.S. TV households. The report also found that over-the-top services are often used in tandem with pay TV subscriptions; 70 percent of those with OTT services also pay for cable, satellite or telcos.

Continue reading Number of OTT-Only Households in the U.S. Continues to Rise

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

Continue reading Americans Now Spend $2 Billion Monthly on Streaming Video

From Netflix’s 280,000-square foot studio in Hollywood, chief executive Reed Hastings revealed that the company has no plans to enter the live TV market in news or sports, as its rivals Hulu and Amazon Video have done. Instead, the company is investing $8 billion in original content this year, part of its larger strategy to fend off competition from these popular services and a growing list of emerging competitors. Hastings also explained that Netflix has no plans to introduce advertising. Continue reading Netflix Has No Plans to Offer Live TV Such as News or Sports

Epix is scheduled to roll out support for 4K Ultra HD video on its apps this year. The cable network is also exploring the creation of a direct-to-consumer subscription service. “Direct-to-consumer is very important,” Epix VP and GM Monty Sahran told Variety. “We will be in that space.” While he didn’t specify a launch date or pricing, he confirmed the network’s plans. “It’s on our roadmap and we are working towards it,” he explained. Epix would join a growing field of such offerings from premium networks; HBO, Showtime and Starz currently offer their own standalone streaming services. Continue reading Epix to Offer 4K Support, Explores New Subscription Service

Sling TV announced that it reached 2.212 million subscribers at the end of Q4 2017, a year-over-year growth of 47 percent. The Dish-owned streaming TV service, one of the first OTT streaming options for ESPN, now leads competitors in this space such as DirecTV Now, PlayStation Vue and newcomers YouTube TV and Hulu Live TV. However, it was also the first live TV streaming service to launch, giving it the most time to accumulate subscribers, and is facing an increasing number of rival streaming options. Meanwhile, DirecTV Now picked up more than 1 million subscribers last year.  Continue reading Sling TV Takes the Lead in the Internet-Based Live TV Market

Fox News is reportedly planning to launch a standalone subscription service by the end of this year, as more viewers abandon their cable and satellite TV packages. Despite a record 2017 for Fox News, its highest-rated year in terms of television audience, the network is expected to announce Fox Nation today, which will feature original programming. The new digital venture enters a growing field of web-only streaming TV offerings from the likes of HBO, Cinemax, CBS and Showtime. Additionally, CBS is planning CBS Sports HQ and ESPN is launching its ESPN Plus service this spring. Continue reading Fox News Ready to Announce Streaming Subscription Service

Viacom, which has hinted it might introduce a direct-to-consumer streaming service, revealed it will launch such a service by September 2018, with “tens of thousands of hours” of content from such channels as Comedy Central, MTV and Nickelodeon. The company is not, however, going to produce a dedicated cable alternative for cord cutters, as have YouTube TV, DirecTV Now, Hulu Live and Fubo. The packaging of the content will more likely be competitive with Hulu and Netflix. Pricing details were not available. Continue reading Viacom to Roll Out its Own Streaming Service Later This Year

One of the criticisms of Internet-based live television services involves video quality limitations for sports fans. Some of the services support 30fps, a frame rate that leads to problems when streaming live sports. Hulu announced this week that it plans to address this concern with a staggered rollout of support for 60fps for its Live TV service. The streams will initially be available for select channels and devices, to be followed by an expanded rollout. Support for higher-quality streams could attract new customers for Hulu, especially on the eve of the Winter Olympics. Continue reading Hulu to Offer High-Quality Live Streaming With 60fps Support

Silicon Valley companies are getting closer to becoming major players in sports broadcasting. Up until now, Amazon, Facebook, Twitter, YouTube, Verizon and Yahoo have been happy to ink contracts for various smaller sports packages that allow them to stream what has already been broadcast by the TV networks. But that scenario may be poised for a change, evidenced by the recent bidding war for primetime TV rights to NFL’s “Thursday Night Football” (Fox just signed a 5-year broadcast agreement, but a digital partner has yet to be announced). Continue reading Silicon Valley Could Compete with Pay TV in Streaming Sports

Hulu with Live TV has reached about 450,000 paid subscribers, while YouTube TV now has more than 300,000, according to sources familiar with the private figures. Neither service has reached the success of leading live-streaming services such as Dish’s Sling TV (more than 2 million subscribers) and AT&T’s DirecTV Now (1 million subscribers), but Hulu and YouTube only launched their offerings last year. Sling TV is the oldest, having launched in 2015, and DirecTV Now experienced recent growth after promotional deals offered free HBO and the option to add the service to mobile plans for $10 a month. Continue reading YouTube TV, Hulu Live TV Experience Early Subscriber Growth