T-Mobile announced it is partnering with music streamer Pandora and concert promoter Live Nation Entertainment to offer its customers free music, concert deals, special seating and other perks. As competition ramps up to attract new customers, wireless carriers are looking for new ways to reach those consumers without discounting their regular prices. T-Mobile will offer customers a free year of Pandora Plus ad-free music streaming. Customers can also enjoy “Rockstar Status” with discounted tickets, access to last-minute seats, and reservations at sold out shows through Live Nation. Continue reading T-Mobile Teams With Pandora and Live Nation for Music Perks

According to a 2017 report from the Recording Industry Association of America, revenue for recorded music in the U.S. grew 16.5 percent last year to a retail value of $8.7 billion. “We‘re delighted by the progress so far,” explained RIAA CEO Cary Sherman, “but to put the numbers in context, these two years of growth only return the business to 60 percent of its peak size  —  about where it stood ten years ago  —  and that’s ignoring inflation.” Variety reports: “Like 2016, the boost came primarily from the rapid growth in paid music subscriptions to services like Spotify, Amazon, Apple Music, Tidal, Pandora and others, which grew by more than 50 percent.” Streaming represented nearly two-thirds of music revenue last year. Continue reading Streaming Accounts for Nearly Two-Thirds of Music Revenue

Pandora Media is launching free on-demand music with 15-second ads, in an effort to boost declining revenue and users. In doing so, it inches closer to rival Spotify’s model. According to one source, the user will be able to queue up 15 minutes, 30 minutes or an hour of specific songs for every ad watched; the company is still testing models that mix music and ads. By offering free songs in exchange for ads, Pandora hopes to entice listeners to sign up for its $9.99 per month Premium on-demand tier, which was introduced in March. Continue reading Pandora Hopes to Convert Users with Free On-Demand Music

Fifteen months after Pandora acquired Rdio’s key assets, the company is launching its anticipated $10-a-month on-demand music service. Pandora Premium, which begins rolling out in the U.S. today, offers access to tens of millions of songs and the ability to save tracks offline. While it still touts the playlisting engine powered by data and people that made its curation approach famous, the service is aiming to distinguish itself from other offerings such as Spotify, Apple Music and SoundCloud by focusing on personalization features, a new design and ease-of-use. Continue reading Pandora Premium Looks to Take On Spotify and Apple Music

Digital music services have a problem introducing new songs: Fans prefer music they’ve heard before, and can easily skip a song they don’t know. A radio station can promote a new song by repeatedly playing it, but up until now digital services haven’t had many tools to boost new song popularity. Now, Pandora has debuted a toolset that lets an artist introduce a new song with an audio message to fans. It worked for R&B singer Jill Scott, who was able to boost the popularity of a new song by 30 percent that way. Continue reading Pandora’s Promotional Tools Help Artists Market New Songs

Pandora unveiled Pandora Plus, replacing the 16-year old company’s original ad-free service. What’s different is that the company now licenses music from the major record labels, rather than using compulsory licenses from the government, with rates determined by federal judges. With the new version, users can replay or skip songs and listen offline. The monthly price remains $4.99. Out of Pandora’s nearly 80 million users, only 4 million are paying subscribers. An on-demand tier for $10/month will also debut by end of 2016. Continue reading Pandora Plus Makes Debut, Record Labels Experience Uptick

Sony Music, Universal Music and Merlin Network, which represents 20,000 independents, have agreed to license songs to Pandora for its two new music services. Pandora plans to offer the advertising-free Pandora Plus and an on-demand service similar to Spotify. The company is also still in talks with Warner Music in an attempt to ink a deal with this third-largest music rights holder. Pandora hopes to launch both of its new services by the end of 2016. As of June 30, Pandora says it has 78.1 million active listeners. Continue reading Sony, Universal Ink Deals with Pandora for Streaming Services