Twitter Introduces its New In-App Camera Feature at SXSW

Twitter unveiled its new camera feature at SXSW this week, 12 years after the social micro-blog made its initial splash as a hot new app at the Austin, Texas conference. Over the next week, Twitter users on iOS and Android devices will start to have access to the in-app camera for recording and sharing photos and short videos. It also includes the option to livestream from the user’s location, while Twitter will recommend nearby locations to tag and relevant event hashtags if geolocating services are turned on. Additionally, the upgrade allows users to add captions and change the tweet text background color. Continue reading Twitter Introduces its New In-App Camera Feature at SXSW

Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Chief Exec Outlines a New Plan for Profitability, Growth

In a 15-page letter on September 26, Snap chief executive Evan Spiegel told employees his plan to achieve full-year profitability in 2019 and refocus the company around new strategies. He admitted that the company’s redesign created many problems and “lost the core of what made Snapchat the fastest way to communicate.” That widely criticized redesign led to Snapchat’s first-ever decline in daily active users last quarter. Spiegel now wants the company to focus on adults, not teens, and messaging, not stories. Continue reading Snap Chief Exec Outlines a New Plan for Profitability, Growth

Snapchat Introduces Search Tool Based on Machine Learning

In a few cities last week, Snapchat introduced a new search tool that relies on machine learning to collect text and visual metadata, enabling users to find content, even from users they do not follow. Previously, users only saw Stories from others they followed or that Snapchat served up. This is Snap Inc.’s first major change to its Snapchat software since the company went public in early March; in January, Snap added a search function allowing users to search for friends and publisher content. Continue reading Snapchat Introduces Search Tool Based on Machine Learning

Facebook Tests Live Event Stream with Lollapalooza Festival

To compete with live social platforms including Snapchat and Twitter, Facebook is testing a new feature that allows users to access public content and friends’ posts from live events. To start, the social network is offering live streams from the Lollapalooza music festival in Chicago to users anywhere in the United States. The feature will be available through “Place Tips,” a recent feature for accessing friends’ posts and info based on location. With the music festival, Facebook will make that information available remotely. Continue reading Facebook Tests Live Event Stream with Lollapalooza Festival

Snapchat Adds ‘Our Campus Story’ Exclusively for Colleges

Snapchat’s popular “Our Story” montages from live events around the world are so popular that the company is adding a similar feature to share students’ college experiences. The “Our Campus Story” feature only allows people on campus to post and view the communal story. Like with “Our Story,” Snapchat will still approve all of the posts before they get added to the mix. The new feature launched last week at UCLA, the University of Southern California, Penn State, and UT Austin. Continue reading Snapchat Adds ‘Our Campus Story’ Exclusively for Colleges