Journalists were recently invited to the Silicon Valley offices of Netflix for a behind-the-scenes look at the company’s distribution efforts for its latest Marvel series, “Iron Fist.” Through a series of talks that emphasized how the streaming service is essentially becoming a global Internet-based television network for more than 93 million subscribers, the “Netflix Lab Days” event addressed the tech and business considerations involved with programming for an international audience, creating “taste communities” for recommendations and personalization, initiating deals with TV operators and ISPs around the world, language translations for original content, and translating the Netflix apps and catalog into multiple languages. Continue reading Netflix Continues Push to Become the First Global TV Network

Vice Media will join other media companies in producing exclusive short-form content for Snapchat. The first Vice show to appear via the social and messaging app will be the eight-episode dating series “Hungry Hearts with Action Bronson,” to debut later this year. “The new show is the first of several Vice has planned for Snapchat,” reports TechCrunch. “Vice had already worked with Snapchat in the past, having been a global launch partner for Snapchat Discover back in 2015.” Snapchat already has deals with ABC, BBC, Discovery, NBC, Time and others to add original content to the platform. Notable content is currently provided by “Saturday Night Live,” “The Bachelor,” “The Tonight Show Starring Jimmy Fallon” and “The Voice.” Continue reading Vice Media Has Plans to Produce Original Shows for Snapchat

Facebook is on the hunt for more TV-like original programming for the video tab in its mobile app. The company is looking for weekly shows no longer than 30 minutes per episode. Facebook isn’t interested in hard news content, but rather scripted and unscripted shows in subject areas including sports, science, pop culture, lifestyle, gaming and teens. Original programming would not only help keep users on the social media platform longer; it could also generate a significant amount of ad revenue. Continue reading Facebook Looking to Publish More Long-Form Original Series

Apple is joining the ranks of Amazon and Netflix in creating original series specifically intended for online platforms. However, unlike its competitors, Apple does not have a devoted video platform, so it plans to create original content for its Apple Music streaming service that can be viewed on Apple TVs, iPads, iPhones and other devices. So far, Apple is developing a reality series called “Planet of the Apps” and a standalone series based on James Corden’s popular “Carpool Karaoke.” Continue reading Apple to Roll Out Original Video Programming via Apple Music

Prime video members can access premium cable content from HBO and Cinemax now that Amazon has introduced the channels to its add-on packs in Amazon Channels, which now features more than 70 add-ons available to subscribers willing to pay more each month. “HBO is an additional $14.99 per month, and Cinemax is $9.99 monthly, with both offering 30-day free trials,” notes TechCrunch (HBO’s standalone HBO Now also runs $15/month). “The HBO add-on provides access to HBO’s current hits and past hit shows and limited series, as well as their current licensed movies, and news shows. Likewise Cinemax provides access to their original shows, as well as movies.” Continue reading Amazon Expands its A La Carte Offerings with HBO, Cinemax

Facing stiff regulatory hurdles, Netflix has decided to shift gears regarding its plans for expansion into China. Rather than launching its own streaming subscription service as originally planned, the company will instead focus on licensing content to Chinese online service providers for now. “We still have a long-term desire to serve the Chinese people directly, and hope to launch our service in China eventually,” the company said while announcing its impressive Q3 earnings and subscriber jump. Netflix added more than 130 countries to its global presence this year, but a move into China would involve a “challenging” regulatory environment. Continue reading Netflix Adjusts China Plans, Pursues Licensing Deals for Now

According to World TV Production Report 2016, over-the-top services including Amazon and Netflix now rank with traditional media sources as TV titans. The report notes that, combined, Netflix and Amazon spent $7.3 billion in 2015 on programming, as much as the country of Germany. The only media outlets to best Amazon and Netflix in terms of production investments are Disney (at $11.84 billion) and NBC (at $10.27 billion). The new status reflects a boost in online series production, from 13 in 2013 to 20 in 2014 and then 41 in 2015. Continue reading Netflix, Amazon Spending More on Original Series Production

Speaking at Goldman Sachs’ Communacopia conference yesterday, Netflix CFO David Wells explained that the streaming service’s goal over the next few years is to offer more original programming. The company is aiming for half of its content to be represented by original productions and the other half licensed movies and TV shows. According to Wells, original programming will continue to be content produced by Netflix in addition to a range of co-productions and acquisitions. Netflix is “one-third to halfway” toward reaching its goal, he said. Continue reading Netflix CFO Explains Plans to Ramp Up Original Programming

Starbucks launched “Upstanders,” an original multi-platform 10-episode series that tells “stories of compassion, citizenship and civility” through video, podcasts, and text. The content will be distributed in the company’s in-store digital network, online and via its mobile app. Starbucks chairman/chief executive Howard Schultz wrote and produced the series with Starbucks executive producer Rajiv Chandrasekaran, who left his post as senior editor at The Washington Post to establish the production company in Seattle. Continue reading Starbucks Unveils ‘Upstanders’ Original Video, Podcast Series

Amazon has, up until now, tried out new comedy, drama, documentary and children’s shows with a ‘test’ episode on Amazon Video. The company just announced at the Television Critics Association press tour that it will now debut a few of its original pilot episodes on its streaming Twitch platform, more typically associated with games and gamers. Although Amazon made no formal announcement, the news was reported by several publications. Twitch has previously aired classic shows featuring Bob Ross and Julia Child. Continue reading Amazon to Test Original Programs on Gaming Platform Twitch

Earlier this year, Netflix chief executive Reed Hastings said the idea of offering video downloads was a possibility — but he wasn’t more specific. Now, industry insider Dan Taitz, whose company Penthera Partners offers video downloading technology, reports that, by the end of the year, Netflix will allow subscribers to download some programs for offline viewing, a feature already in place at Amazon, Comcast and elsewhere. Frost & Sullivan principal analyst Dan Rayburn confirms Taitz’s prediction. Continue reading Netflix Plans Debut of Video Download Feature By End of Year

Amazon, which has been offering 4K HDR content since last year, now supports the Dolby Vision high dynamic range format. “The second season of Amazon’s original series ‘Bosch’ is now available in Dolby Vision through Amazon Prime Video,” reports The Verge. The company also announced that Sony Pictures films including “Elysium,” “Fury,” “Hancock,” “Men in Black 3,” “Pineapple Express” and “Salt” are available in Dolby Vision for purchase through Amazon Video. Streaming competitor Netflix already supports Dolby Vision and the industry standard HDR 10. Continue reading Amazon Upgrades HDR Content with Support for Dolby Vision

Amazon is taking on Google with the launch of its Video Direct ad-supported video service, which allows anyone to upload original or licensed video content, similar to the YouTube model. Amazon account holders will have the options of offering their content for free, to rent or own, via a subscription channel, or exclusively to Amazon Prime members. The move is another step in Amazon’s push into media as the company continues to invest in original programming and exclusive deals with the likes of HBO and Epix, while introducing a month-by-month subscription option to compete with Netflix. Continue reading Amazon Ramps Up its Google Rivalry with New Video Service

Netflix continues to invest heavily in its original programming as the company competes with pay TV and rival streaming services. The company has also reduced its U.S. library as licensing costs climb, while adding to its international offerings in markets such as Canada and Great Britain. To get a sense of the brand’s perception in an evolving digital landscape, AllFlicks surveyed 3,000 visitors to its own site and Reddit to learn how the company is faring as compared to pay TV and other entertainment businesses. With this select group, 75.5 percent believe Netflix could replace traditional TV. Continue reading Survey: Netflix Subscribers Envision the Service Replacing TV

Amazon unveiled two new Prime plans on its website, introducing a video-only option for monthly subscribers. The new offering could ramp up the competition between its video service and Netflix. The first new plan costs $8.99 per month to stream TV shows and movies through a video-only version of Prime, while the second runs $10.99 per month for all Prime benefits, including video and music streaming, free two-day shipping on Amazon purchases, and more. Amazon hopes to reach consumers that have been reluctant to pay $99 up front for an annual Prime membership. Continue reading Amazon Offers New Monthly Subs, No Annual Commitment