Facebook’s New Instant Videos Feature Encourages Viewing

Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Bezos Tasks Amazon Studios to Make Hit With Global Appeal

Amazon Studios has shifted strategy. Reportedly, Amazon chief executive Jeff Bezos has mandated Studio chief Roy Price with finding a hit as big and buzzy as “Game of Thrones.” With that focus in mind, Amazon Studios nixed a second season for “Z: The Beginning of Everything” and greenlit five new projects, including “Tong Wars,” a period drama from Paul Attanasio and Wong Kar-wai; a comedy starring Fred Armisen and Maya Rudolph; two comedy pilots; and a comic book adaptation produced by Seth Rogen. Continue reading Bezos Tasks Amazon Studios to Make Hit With Global Appeal

LinkedIn Rolls Out Feature That Allows Users to Post Videos

Following a period of testing, LinkedIn is launching a “video” button on its iOS and Android apps, debuting it globally over several weeks. The button will allow users to record a new video or upload an existing one. According to the company, which is a subsidiary of Microsoft, it will allow users to share aspects of their professional lives in a new way, and to a professional audience. The addition of video on LinkedIn takes place as companies such as Apple, Facebook and YouTube are investing in original video content. Continue reading LinkedIn Rolls Out Feature That Allows Users to Post Videos

Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

According to sources, Apple has a budget of about $1 billion to acquire and produce original content this next year, an amount that is roughly half of what Time Warner’s HBO spent on content last year and equal to what Amazon spent in 2013. Apple hopes that with its enormous global purview and marketing capabilities, it can be a serious competitor in the original content arena. With this budget, Apple could purchase or produce as many as 10 TV shows, which could be distributed on Apple Music or a video streaming service. Continue reading Apple Earmarks $1 Billion to Buy, Produce Original TV Shows

Facebook Debuts Watch, a Tab for Original Exclusive Videos

Facebook has debuted Watch, a new tab for original and exclusive video content from its partners. Among those offering short episodic series are A&E, Major League Baseball and National Geographic. Facebook’s aim is to increase the amount of time users stay on the site, boosting ad sales whose revenue will be split between content creators, who keep 55 percent, with the rest going to Facebook. Episodes include “My Social Media Life” about Internet celebrity David Lopez and Business Insider’s “Great Cheese Hunt.” Continue reading Facebook Debuts Watch, a Tab for Original Exclusive Videos

Major Jump in Mobile Revenue for Top-Grossing Netflix App

As Netflix continues its subscriber growth (it added 5.2 million subscribers the last quarter), the streaming service’s app has also taken the top spot in revenue earnings. Analytics firm Sensor Tower reports a 233 percent revenue growth to $153 million year-over-year for Q2. “That’s up from the $46 million seen at this same time last year, across both top app store platforms, and on the iOS App Store alone,” notes TechCrunch. “This level of growth puts Netflix far ahead of the average revenue growth across both app stores, which is currently at 56 percent.” Continue reading Major Jump in Mobile Revenue for Top-Grossing Netflix App

Netflix Subs and Revenue Are Up, Operating Profit Is Down

Netflix has always wanted Wall Street to judge it based on revenue and global operating-profit margins rather than subscription growth. But the company’s Q2 report shows just how unpredictable those results can be. Netflix added 5.2 million subscribers, much more than the 3.2 million it predicted, for a total of 104 million global subscribers. But its global operating profit margin was down 4.6 percent from 9.7 percent in Q1, while revenue skyrocketed 32 percent to $2.79 billion. Continue reading Netflix Subs and Revenue Are Up, Operating Profit Is Down

Morgan Stanley Values Netflix Content Assets at $11 Billion

According to Morgan Stanley, as of March 2017 the net value of Netflix content was valued at $11 billion, significantly higher than the content assets of many top media companies. “At the same time, however, the revenue Netflix generates on that base of content trails traditional TV and film conglomerates,” reports Variety. “Netflix pulls in about $1 of revenue per dollar of net content value, versus $2-$4 among old-school entertainment companies.” There is no guarantee that Netflix, which just earned 92 Emmy nominations, can monetize its content similarly to traditional television networks, especially since it does not sell advertising. Regardless, Morgan Stanley analysts wrote “Netflix is building a much larger profit pool than the market understands.” Continue reading Morgan Stanley Values Netflix Content Assets at $11 Billion

Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

According to Leichtman Research, Netflix has surpassed cable TV in number of total subscribers. Netflix recently reached 50.85 million subscribers, whereas U.S. cable companies presently have 48.61 million. “The numbers don’t count minor cable networks, which could in themselves amount to 5 percent of total cable customers,” explains Forbes. While Netflix has added 27 million subs in the last five years, cable subs are only down by 4 million, “not a massive drop off. It’s also worth bearing in mind that cable TV makes up only 50 percent of total TV viewership in pay TV.” Satellite TV presently has around 38 million subscribers. “In total there are 93,319,187 subscribers to cable, satellite and Internet streaming services in the U.S. Continue reading Netflix Doubles Subscription Base in 5 Years, Surpasses Cable

Technology May Lead to Change for Theatrical Film Releases

MoffettNathanson analyst Robert Fishman suggests that the film industry is on the verge of change, “in part because the movie studios want and need it to change,” notes Recode, “and in part because Netflix is going to push the industry forward whether it likes it or not.” Studios are looking to make movies available in the home without waiting for the traditional 90-day theatrical window, while Netflix is ramping up its original programming and straight-to-streaming library. According to Fishman, such change could cost theater owners up to 20 percent of their profits. While Hollywood was not successful with earlier attempts to shorten the release window, Fishman believes this year could be different, since Internet technologies continue to impact the home video business. Continue reading Technology May Lead to Change for Theatrical Film Releases

Netflix’s Hastings Says Streaming Can Coexist With Theaters

Netflix chief executive Reed Hastings thinks it’s a win-win for movies to play in theaters and stream to the home, comparing the former to going out to dinner, and the latter to cooking at home. Saying it is “inevitable that the current window system breaks down,” Hastings believes that audiences will still pay for the communal experience of a movie theater. He also stated that, although he had argued for net neutrality in the past, he currently believes it is not Netflix’s primary battle anymore. Continue reading Netflix’s Hastings Says Streaming Can Coexist With Theaters

Facebook Inks Deals With BuzzFeed, Vox for Video Content

Facebook has inked deals with millennial-focused news and entertainment publishers ATTN, BuzzFeed, Group Nine Media, Vox Media and others to produce original programming for its upcoming video service. The social network will pay up to $250,000 per episode for long-form scripted shows, which it will then own, and up to $35,000 for shorter videos, for which creators will receive 55 percent of ad revenue (both formats will carry advertising). The video initiative is expected to position the platform in competition with YouTube Red, Snapchat’s Discover, and even traditional TV networks. Continue reading Facebook Inks Deals With BuzzFeed, Vox for Video Content

YouTube Expands its Original Programming With 40+ Shows

YouTube plans to produce new original series to be available for free on its site. Actor and comedian Kevin Hart, talk-show host and producer Ellen DeGeneres and Internet comedy duo Rhett & Link are producing unscripted series to roll out in 2017. The Google-owned company will also invest more in its paid video and music streaming service YouTube Red, which launched in October 2015. YouTube will fund more than 40 original shows and movies in the next year. By devoting hundreds of millions of dollars to programming with high-profile stars, YouTube hopes to attract more advertisers. Continue reading YouTube Expands its Original Programming With 40+ Shows

Netflix Inks Licensing Deal with Chinese Online Video Platform

Streaming video giant Netflix will finally enter the Chinese market, via a newly inked licensing deal with iQIYI, one of that country’s streaming platforms. When Netflix launched its efforts to go global a year ago, it failed to make deals in only a few countries, among them China, Iran and North Korea. Although not many details of the new arrangement have been made public, what is known is that Netflix content will be available on a day-and-date or near-simultaneous basis, as with other global territories. Continue reading Netflix Inks Licensing Deal with Chinese Online Video Platform

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