Netflix Marks Strong Q1 Subscriber Growth, Beating Forecasts

Netflix’s latest quarter showed subscriber growth exceeding its own forecast and Wall Street expectations. Wall Street analysts predicted Netflix would add 6.5 million new subscribers in Q1; in fact, it added 7.41 million subscribers in that quarter, of which 5.46 were international. In response to the news, shares rose 4.9 percent to $322.85 in after-hours trading. This follows a 1.2 percent decline during regular hours on Monday, representing shareholder concern over the imminent announcement of stalled growth. Continue reading Netflix Marks Strong Q1 Subscriber Growth, Beating Forecasts

Netflix Has No Plans to Offer Live TV Such as News or Sports

From Netflix’s 280,000-square foot studio in Hollywood, chief executive Reed Hastings revealed that the company has no plans to enter the live TV market in news or sports, as its rivals Hulu and Amazon Video have done. Instead, the company is investing $8 billion in original content this year, part of its larger strategy to fend off competition from these popular services and a growing list of emerging competitors. Hastings also explained that Netflix has no plans to introduce advertising. Continue reading Netflix Has No Plans to Offer Live TV Such as News or Sports

Facebook to Include Breaking News Section in Watch Platform

As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform

Awesomeness Delivers DreamWorksTV on Amazon Channels

Digital media company Awesomeness has launched DreamWorksTV on Amazon Channels, marking the first time DreamWorksTV is transitioning to another online platform (it launched on YouTube in 2014 and currently has more than 3.7 million subscribers). The channel, targeting viewers aged 6-12, will offer kids’ programming and original content exclusively for Prime members via Amazon Channels, the e-commerce giant’s a la carte TV service. The DreamWorksTV streaming OTT offering will run $4.99 per month following a 7-day free trial period.

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At CES 2018, Hulu Touts Its Content and Subscription Growth

At CES 2018, Hulu made a splash promoting its growing subscriber base and productions. The company also made a point of saying that Netflix’s plan to spend $8 billion on content this year, a number much mentioned at CES, is no great shakes. That’s because Hulu, which is owned by Comcast NBCUniversal, Disney/ABC, 21st Century Fox and minority investor Time Warner, which owns HBO and CNN, has access to $20 billion to $30 billion worth of content. The company recently won an Emmy for “The Handmaid’s Tale.” Continue reading At CES 2018, Hulu Touts Its Content and Subscription Growth

Netflix Users Are Watching a Billion Hours of Video Per Week

While facing increased competition from Amazon Prime, HBO Go, Hulu and others, Netflix revealed that its users collectively watched about one billion hours of content per week in 2017 (that’s more than 140 million hours per day). Despite being an impressive number, the average user may actually be watching less over time. Based on 109 million global subscribers, the math points to about 480 hours per account. According to TechCrunch, “at the end of 2015, Netflix announced that the 74.7 million users it had at the time had watched 42.5 billion hours of content that year. That suggests about 570 hours per year per account.” Continue reading Netflix Users Are Watching a Billion Hours of Video Per Week

Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

In the wake of Instagram copying one of its most popular features, Stories, Snapchat pivoted to original video content, believing it crucial to the company’s long-term success. To produce this content, Snapchat turned to numerous television networks, including A+E Networks, Discovery, ESPN, NBCUniversal and Turner (owner of CNN, TBS and TNT). NBCUniversal, which invested $500 million in Snap’s IPO, is particularly bullish on Snapchat Shows. But Snapchat doesn’t reveal metrics, raising questions about the success of Shows. Continue reading Snapchat Debuts 30 Original Shows but Metrics Still a Mystery

Live Mobile Trivia Game ‘HQ’ Gives Away Money, Goes Viral

A new live mobile game called “HQ” is giving away real money and adding something new to the genre. The iOS game is the brainchild of Vine creators Rus Yusupov and Colin Kroll, and combines elements of current popular game shows, including “Jeopardy!” and “Who Wants to Be a Millionaire?” The game goes live daily at 3:00 pm and 9:00 pm ET, and lasts for 13 minutes as one of two hosts (either New York comedian Scott Rogowsky or British on-air personality Sharon Carpenter) shoots off 12 multiple choice questions that range in difficulty and topic. Continue reading Live Mobile Trivia Game ‘HQ’ Gives Away Money, Goes Viral

YouTube Viewing via Connected TVs Up 70 Percent This Year

During Google’s Q3 earnings call yesterday, CEO Sundar Pichai revealed that YouTube is experiencing more than 100 million hours of watch time via living room devices daily, which represents a 70 percent jump in the last year and about 10 percent of total YouTube watch time. Earlier this year, Google announced more than 1 billion hours of watch time for YouTube across all devices, but this is the first time that smart TVs and living room devices were specified. More than half of YouTube’s viewing now takes place on mobile devices. Alphabet and Google CFO Ruth Porat noted that YouTube has an impressive 90 percent ad viewability rate. Continue reading YouTube Viewing via Connected TVs Up 70 Percent This Year

Focusing on Original Content, Netflix Plans 80 Films for 2018

Netflix will spend between $7 billion and $8 billion on content in 2018, from up about $6 billion in 2017. The company added 5.3 million subscribers this quarter and revenue of almost $3 billion, a 30 percent increase from the same quarter last year. Its net income also rose to $130 million, compared to last year’s Q3 total of $52 million, but not as much as the $143 million that Wall Street predicted. With 104 million paid subscribers, Netflix has seen the majority of its Q3 growth come from international markets. The company is planning a major push into original movies next year. Continue reading Focusing on Original Content, Netflix Plans 80 Films for 2018

Hulu Will Debut Its First eSports Programs, Produced by ESL

Hulu is now into eSports, having just ordered four original series from ESL, a major eSports content and tournament producer. The upcoming eSports content, which will total about 15 hours, will premiere in the fall, exclusively on Hulu. The shows are “Player v. Player,” a game-style talk show; docu-series “Bootcamp,” which follows The Immortals, an elite “Counter-Strike: Global Offensive” team; “Defining Moments,” which explores various eSports topics; and “ESL Replay,” which recaps four big tournaments. Continue reading Hulu Will Debut Its First eSports Programs, Produced by ESL

Netflix Bets Subscribers Are Willing to Pay More for Streaming

To help offset its investments in original programming, Netflix will raise prices starting next month for its streaming-video subscribers in the U.S. Marking the third price increase in four years, the company’s $9.99-per-month standard two-stream plan will be bumped to $10.99, while the premium four-stream $11.99 plan will now cost $13.99. The basic plan will remain at $7.99 for now. Wall Street reacted positively, as Netflix stock was up 4 percent following the announcement. Nearly four million consumers in the U.S. still subscribe to the company’s $7.99 DVD-by-mail service. Continue reading Netflix Bets Subscribers Are Willing to Pay More for Streaming

Netflix Makes Major Commitment to Canada With New Studio

Netflix is planning to invest a minimum of 500 million Canadian dollars ($400.8 million U.S.) over the next five years to build a studio in Canada, revealed Canada’s Heritage Minister, Melanie Joly. The studio will create original Canadian productions, some of which will be French-language, in recognition of Canada’s status as a bilingual country. Canada, which was the first foreign country where Netflix launched, is also home to the third most global subscribers. The Canadian studio will be Netflix’s first global content outpost. Continue reading Netflix Makes Major Commitment to Canada With New Studio

Facebook’s New Instant Videos Feature Encourages Viewing

Facebook is experimenting with Instant Videos, a new feature that downloads videos while the user is connected to Wi-Fi. Instant Videos then allows the user to watch these pre-loaded videos as soon she’s in the app, without wasting time or data downloading them. That furthers Facebook’s mandate to become a “video-first” platform, and saves the viewer the cost of using data, potentially encouraging more viewing. Users who don’t have much storage on their phones, however, may not want the extra videos taking up more space. Continue reading Facebook’s New Instant Videos Feature Encourages Viewing

Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

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