Amazon to Acquire Whole Foods Market in $13.7 Billion Deal

Online retail giant Amazon.com announced it plans to acquire Whole Foods Market in a deal valued at $13.7 billion. Organic grocer Whole Foods, founded in 1978, has more than 460 locations, but has been facing increased competition from large chains such as Walmart that have introduced more natural and organic products. The Austin, Texas-based company built its brand on premium service and generally higher prices. This approach may mark a change for Amazon, which has built much of its business on lower prices. Whole Foods will continue operating under its existing brand and CEO John Mackey will remain in his position. Continue reading Amazon to Acquire Whole Foods Market in $13.7 Billion Deal