More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

As Amazon and Hachette continue to battle over the prices of e-books, Hachette’s authors have decided to appeal directly to Amazon’s board. Authors United is warning the board of the reputation that the retailer will develop if it blocks the sale of books, a tactic that may prove helpful considering the significance Amazon places on its reputation. Authors United members have until Wednesday to sign the letter, which will be sent to Amazon’s 10 board members. Continue reading Hachette and Amazon Continue to Battle Over E-Book Prices

E-commerce company eBay will launch a mobile ad network by the end of the year, allowing advertisers to target the 4.6 million daily users who spend an average of 150 minutes on the eBay app per month. Because eBay account holders have a single login assigned across their various mobile devices, the ad network collects data about user activity, including shopping habits. Triad Retail Media has partnered with eBay to place the ads across a variety of smartphone and tablet platforms. Continue reading New eBay Advertising Network to Capitalize on Mobile Users

California Governor Jerry Brown signed into law a new measure that bans businesses from preventing their customers from leaving negative reviews, especially online. Yelp and other sites have pushed anti-SLAPP (Strategic Lawsuits Against Public Participation) laws around the country to stop defamation lawsuits against their users who post negative reviews. California businesses can no longer force customers to waive their right to comment on their service, or they can face fines of up to $10,000. Continue reading California Law Protects the Right to Post Bad Reviews on Yelp

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Cable channel VH1 and Internet media company BuzzFeed have joined forces to expand their audiences. BuzzFeed will produce videos to drive viewers to watch “Couples Therapy with Dr. Jenn” on VH1’s television channel. Segments will air on television in addition to VH1’s digital platforms and the BuzzFeed website. This is the latest deal in BuzzFeed’s Social Tune-In Program and part of its larger video expansion efforts. The company has also inked similar deals with Bravo and IFC. Continue reading BuzzFeed-Produced Videos to Promote VH1 Television Shows

Deezer, a French subscription service available in 180 countries, announced its plans for availability in the U.S. In a partnership with Sonos, the company plans for a high-fidelity version called Deezer Elite. Deezer reaches five million paying subscribers in a model similar to Spotify, Rhapsody and Beats Music. However, Deezer plans to offer songs at a faster bit rate in order to create smaller file sizes for computer storing and transferring, and in the process attract a more affluent group of audiophiles.  Continue reading Deezer Plans to Bring High-Fidelity Elite Music Service to U.S.

Startup QuickFire.TV helps news and sports broadcasters encode their videos for playback on 20 different platforms at lightning fast speeds, making it faster to distribute video content online. QuickFire claims its cloud-based solution transcodes video ten times faster than real-time, thanks to its complete stack infrastructure with Intel Core i7 processors. QuickFire also offers a set of APIs that allows video producers to create custom workflows and tools for uploading videos. Continue reading QuickFire.TV Transcodes Broadcast Quality Video in Seconds

Netflix is making content announcements and pledges ahead of its push into mainland Europe this month. The service has greenlit “Marseille,” its first original series based and produced in France, which the company expects will become one of its biggest new markets. The series is scheduled to begin shooting early in 2015 and will debut on Netflix later in the year. In addition, CEO Reed Hastings told German news magazine Der Spiegel that Netflix would “certainly” produce something in Germany in the future. Continue reading Netflix Expands to European Markets, Promises New Content

Producer Legendary Pictures and distributor Universal Pictures tapped YouTube stars Felix Kjellberg and Marzia Bisognin to develop a companion Web series for the horror movie, “As Above, So Below,” which opened in theaters this past weekend. PewDiePie and CutiePieMarzia, as the two are better known on YouTube, shot the series in the movie’s setting, the catacombs of Paris. The six-part Web series has generated about 20 million views, while the film’s trailer has been played 9.7 million times. Continue reading YouTube Power Couple Produces Miniseries for Horror Movie

Yekra, a Los Angeles-based startup, distributes movies by embedding them in websites. With Yekra’s improved movie player, websites can directly distribute relevant movies to their visitors, and make money doing it. Website owners can choose movies for their customizable playlists from Yekra’s 250-film library, including blockbusters such as “The Dark Knight,” “The Great Gatsby” and “The Lord of the Rings.” In the past two years, Yekra has made $2.5 million in sales. Continue reading Yekra Adds Blockbusters, Customized Playlists to Movie Player

Major television networks, such as ABC, Fox and NBC, are debuting their new fall shows online weeks ahead of the television premiere dates. The pilot episodes of NBC’s “A to Z,” ABC’s “Selfie,” and Fox’s “Red Band Society” are all available on Hulu before their scheduled television air date. This increasingly common practice gives viewers the chance to sample the new shows earlier and start some online buzz before the flood of other pilots debut during the fall television season. Continue reading Networks Increasingly Releasing Their TV Premieres Online

In recent months, we reported that Google was planning to acquire popular streaming platform Twitch.tv for more than $1 billion. However, Google was unable to close the deal, reportedly due to concern over antitrust issues related to its streaming video site YouTube. It looks like Google’s loss is now Amazon’s gain. Yesterday, Amazon confirmed that it is purchasing San Francisco-based Twitch, which touts more than 50 million monthly users, for approximately $970 million in cash. Continue reading After Google Bows Out, Amazon Moves In to Acquire Twitch

In a new first, Google claims that it now processes an average of one million pirate link removal requests per day. Copyright holders are reporting more infringing search results and overloading Google with DMCA takedown notices in an effort to combat growing piracy. During the second quarter of this year, “Game of Thrones” episodes were downloaded from P2P networks worldwide nearly 299 million times. Australia, Brazil and the U.S. lead in the number of shows downloaded. Continue reading Piracy: Google Faces One Million Removal Requests Per Day