Study Shows That Second Screen Is Popular With TV Viewers

Nielsen research indicates that American consumers are regularly accessing second screens while watching television content. The study found that 28 percent of U.S. adults “sometimes” use a device such as a smartphone or tablet at the same time they are watching TV, while 45 percent say they turn to a second screen “very often” or “always.” Only 12 percent of respondents suggest that they “never” access other devices during TV viewing. Nielsen found that second screens are often being used to complement the TV viewing experience, rather than serving as a distraction. Continue reading Study Shows That Second Screen Is Popular With TV Viewers

Mobile Use, Online Shopping and Video Spur Digital Ad Growth

A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth

In First, Amazon Offers Free Holiday Shipping for All Orders

To better compete with Walmart and Target for online holiday shopping, Amazon will offer free shipping without the $25 minimum purchase required of shoppers who are not Prime members. This first-time Amazon offer is good only in the U.S., and will be in effect from November 5 until Amazon can no longer promise delivery in time for Christmas, typically five to eight days. Also for the upcoming holiday season, Amazon plans to add 100,000 staffers, fewer than the last two holiday seasons, evidence that the company is successfully automating operations. Continue reading In First, Amazon Offers Free Holiday Shipping for All Orders

Survey Finds That Smart Speakers Are Gaining in Popularity

A new Adobe Analytics survey of 1,000 U.S. consumers has found that voice assistants and smart speakers are becoming increasingly popular. Adobe predicts that following the next holiday season, almost half of U.S. consumers will own a smart speaker. The market has grown about 15 percent in less than one year; more than 32 percent of consumers now own a smart speaker. People are most commonly using such tech to play music, check weather forecasts, set alarms/reminders as well as obtain directions, check sports scores and traffic, and ask fun questions. Continue reading Survey Finds That Smart Speakers Are Gaining in Popularity

Retailers Use Apps, Social Media to Reach Children, Preteens

Children and preteens are shopping online, and retailers are advertising directly to them. Retailers are leveraging Snapchat, YouTube Kids and other mobile apps to target children and preteens more likely to be on their smartphones, tablets or laptops than watching television. Nine-year-old Isabella Colello described how she shops online and puts items in her cart, which her father can browse through and purchase — or not. “It’s so much better than going to the mall because there aren’t that many places to shop anymore,” she said. Continue reading Retailers Use Apps, Social Media to Reach Children, Preteens

Prime Day Breaks Records, Boosts Sales for Large Retailers

Amazon Prime Day — extended to a 36-hour period this time around — broke a number of online shopping records. According to Amazon, this week’s sale was the biggest shopping event in the company’s history, defeating Black Friday, Cyber Monday, and last year’s 30-hour Prime Day. While Amazon does not release specific sales figures, it noted that Prime members around the globe purchased more than 100 million products, while small and medium-sized businesses exceeded $1 billion in sales. In addition, Adobe Analytics reported that large retailers (those with more than a billion dollars in yearly revenue) experienced a 54 percent jump in sales as compared with an average Tuesday. Continue reading Prime Day Breaks Records, Boosts Sales for Large Retailers

New Features Make it Easier to Run Ads on Google Services

Google launched four new ad products to automate the process of buying ads and create a central marketing hub for Google. Via an integration with Shopify, Google now runs shopping ads on its site and enables advertisers to buy these ads directly through Shopify, a move that helps both companies fend off rival Amazon. The new ad products allow marketers to set a goal and then pursue it with ads across Google Search, Google Maps, YouTube and the Internet. Google ads head Sridhar Ramaswamy describes it as a “one-stop shop.” Continue reading New Features Make it Easier to Run Ads on Google Services

Google Expected to Be Issued Major Antitrust Fine in Europe

The European Commission, executive arm of the European Union, is expected to issue a multibillion-euro antitrust fine against Google, according to insiders. Google will likely be charged with forcing the company’s search and Web browsing tools on manufacturers of Android-equipped mobile devices, which affects Google’s ecosystem and its successful advertising business. In addition to a hefty fine, Google will likely be ordered to make adjustments to its business practices in Europe related to Android, the most widely-deployed mobile operating system in the world. Continue reading Google Expected to Be Issued Major Antitrust Fine in Europe

Team Builds Practical Quantum Random Number Generator

Security solutions provider Quantum Base and England’s Lancaster University have developed a quantum random number generator that could become a major step in combatting cyberattacks. The generator can easily be embedded in electronic devices to provide quantum security for authentication. “We have created a small, low power device that produces pure random numbers,” explains Quantum Base CEO Phillip Speed. “It can be incorporated into any electronic product with little or no incremental cost once volume production is achieved.” Continue reading Team Builds Practical Quantum Random Number Generator

Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon just announced that its annual Prime Day anniversary sale will offer discounts for a full day and a half this time around. Starting July 16 at 3:00 pm ET and running through July 17, Prime Day 2018 will feature special bargains for its Prime members. Traditionally, the event has offered deals on everything from Amazon’s own Kindle, Fire TV and Echo devices to a wide range of televisions, computers, game consoles, home appliances, clothing, jewelry, furnishings, toys, books, and more. In the past, Lightning Deals introduced steep discounts on specific products for a short period of time. Continue reading Amazon Will Extend its Popular Prime Day Sale to 36 Hours

Amazon to Launch Small Delivery Companies for ‘Last Mile’

Amazon is expanding its package delivery business in an interesting way: it’s inviting interested parties to form small delivery companies of up to 100 drivers and to lease between 20 and 40 Amazon vans. In this way, Amazon can quickly expand its “last mile” delivery network into turf now dominated by FedEx and United Parcel Service. The company says it is merely responding to the need to handle an increasing number of orders on its platform; analysts estimate that more than $4 of every $10 spent online is on Amazon. Continue reading Amazon to Launch Small Delivery Companies for ‘Last Mile’

Google’s New Shopping Actions Aid Competition with Amazon

Google recently launched Shopping Actions, a new program to help retailers compete with Amazon, the world’s largest online retailer. The program allows companies to list “products across Google Search, in its Google Express shopping service, and in the Google Assistant app for smartphones and on smart speakers, like the Google Home,” reports TechCrunch. It offers a universal cart no matter what device shoppers are using and Google earns money via a pay-per-sale model. The program is now open to any retailer in the U.S.

Continue reading Google’s New Shopping Actions Aid Competition with Amazon

Symantec Publishes Global Security Findings in Latest Report

Today’s consumers are “overconfident in their security prowess,” which has resulted in a record year for cyberattacks, according to the “2017 Norton Cyber Security Insights Report.” The Symantec report found that 978 million people across 20 countries were impacted last year by cybercrime, and 44 percent of consumers were affected in the last 12 months. “As a result,” notes the report, “consumers who were victims of cybercrime globally lost $172 billion — an average of $142 per victim — and nearly 24 hours globally (or almost three full work days) dealing with the aftermath.” Continue reading Symantec Publishes Global Security Findings in Latest Report

Amazon Prime Now Begins Delivery of Whole Foods Products

Amazon is introducing home delivery of Whole Foods products through the company’s one- and two-hour Prime Now delivery service. Initially, the program will launch for neighborhoods in select Austin, Cincinnati, Dallas and Virginia Beach areas, but Amazon plans expansion throughout the year. While the company has not offered details on the expanded rollout, it’s worth noting that it took less than three years for Prime Now to reach more than 50 global markets. However, the company’s own grocery delivery arm AmazonFresh scaled back delivery in some areas last year. Continue reading Amazon Prime Now Begins Delivery of Whole Foods Products

Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

Amazon’s quick delivery of groceries, cleaning supplies and other products is now expanding into a trial whereby consumers buy directly from merchants, with Amazon providing the latter with lower delivery costs, warehouse inspections, logistics software and recommendations. By doing so, Amazon shifts the burden from its own warehouses. In the process, however, it cuts out United Parcel Service and FedEx, both of which would have picked up the parcels from merchants’ warehouses and delivered them to customers. Continue reading Amazon Takes Control of Delivery, Cutting Out UPS and FedEx

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