Alphabet Revenue Robust, But Costs of Diversification Grow

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Users Can Easily Share Live Video Moments With Timestamps

Twitter has introduced “Timestamps,” a new feature making it easier to share specific moments within a live video. Previously, users could only share an entire live video, and if they wanted viewers alerted to a specific portion of it, the viewers would have to manually scroll through to get to it, a slow (depending on connection) and often cumbersome process. Now, in response to user behavior, the new feature allows you to share moments easily on your timeline, which could benefit professional content creators and regular users alike.

Continue reading Users Can Easily Share Live Video Moments With Timestamps

Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Google just released its Chrome-based ad blocker designed to stop ads from sites that are repeat offenders of the Coalition for Better Ads standard. Especially strict are Google’s standards for mobile ads; it will filter out pop-up ads, ad displayed before the content loads, autoplay video ads with sound, large sticky ads, flashing animated ads, fullscreen scroll-over ads and particularly dense ads. Some critics, however, say Google blacklisted ad formats that won’t impact its own business. Continue reading Google Releases its Chrome-Based Ad Blocker, Critics Cry Foul

Google Develops New Ad Filtering Tool for Chrome Browser

Google plans to introduce a new ad-blocking tool for its Chrome web browser in 2018, and is giving publishers at least six month’s notice to prepare. According to sources, the new default setting will appear on desktop and mobile Chrome versions and will prevent ads from popping up on websites known to create a bad advertising experience for users. Google’s new “Ad Experience Reports” will let publishers know if their website hosts such “bad experience” ads and will detail how to fix the problems. Continue reading Google Develops New Ad Filtering Tool for Chrome Browser

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Facebook, which is currently ranked second in Internet advertising, is reaching saturation with its ads, prompting chief financial officer David Wehner to declare that the company’s revenue growth will “meaningfully” slow in 2017. That’s forcing Facebook to experiment with more creative ways to boost ad revenue than simply pushing quantity. To that end, the company is experimenting with targeting customized ads based on the Facebook profiles tied to the IP addresses streaming shows to peoples’ Roku or Apple TV boxes. Continue reading Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Google Merges DoubleClick Database with Gmail Information

Google has changed language in its privacy policy that once promised not to track information in DoubleClick’s database of Web-browsing records. When buying advertising network DoubleClick in 2007, Google founder Sergey Brin said that privacy was his “number one priority,” and its records would be kept separate from information collected from Gmail and other accounts. New language says instead that, “browsing habits ‘may be’ combined with what the company learns from the use of Gmail and other tools.” Continue reading Google Merges DoubleClick Database with Gmail Information

Adblock Expands Service with Fresh Take on Acceptable Ads

Adblock, the company that blocks online advertising, is now introducing a service that allows website operators to run ads. Adblock Plus’s new service is an extension of the Acceptable Ads program debuted in 2011. A so-called acceptable ad, vetted by Adblock, is smaller, less brash and intrusive and thus, in principle, less irritating. The number of ads in this marketplace, which just debuted in beta, is limited because of how time-consuming it is to vet ads. The service will come out of beta later in 2016. Continue reading Adblock Expands Service with Fresh Take on Acceptable Ads

Few Publishers Trying to Recover Revenue Lost to Ad Blockers

More than a third of Americans reportedly use an ad blocker on their Internet browsers, and many of them probably have no idea that they are costing publishers billions in lost advertising revenue. Randall Rothenberg, president of the Interactive Advertising Bureau, urged publishers to develop their own technology and methods to stop ad blocking software. Meanwhile, Samsung is following Apple in enabling an ad blocking plugin for the Internet browser on its mobile phones. Continue reading Few Publishers Trying to Recover Revenue Lost to Ad Blockers

Brave Browser Aims to Reinvent Online Advertising Paradigm

Brendan Eich created JavaScript, the world’s most widely used programming language and co-founded Mozilla, the organization behind the Firefox browser that has become one of the most popular ways to navigate the Web. Now he’s back with Brave Software, a startup developing an open source browser for desktop and mobile that carves a middle path between excessive online advertising and antagonistic ad blockers. In his paradigm, advertisers, browser companies, websites and users stand to win. Continue reading Brave Browser Aims to Reinvent Online Advertising Paradigm

Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

Next month, hitting the “Like” or “Share” button on Facebook will do more than signal approval. Facebook’s algorithms will begin to share data on peoples’ browsing history into its ad targeting systems, which means that, depending on what a user “Likes” or “Shares,” he or she can be served related ads on Facebook, photo-sharing service Instagram or any mobile app that uses Facebook’s ad network. Facebook’s “Like” button, which adds a bit of code to the page, was first offered to publishers in 2010. Continue reading Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

Social Platforms Allow Third Party Verification of Ad Viewability

Facebook is the latest company to accede to the demands of advertisers and allow independent measurement firm Moat to determine if ads are actually being viewed. Up until now, Facebook and Google have both used internal measurement tools, which several advertisers — Unilever among them — have found to be an unsatisfactory solution. That’s the reason that Unilever, for example, has pulled back ads on Facebook and Google. Twitter has recently also permitted Moat to ascertain viewability figures. Continue reading Social Platforms Allow Third Party Verification of Ad Viewability

Live Sports Are Generating More Opportunities for Online Ads

Brands want a way to connect to viewers who peruse laptops and smartphones while watching major sporting events. Major digital players such as Google, Facebook, Twitter and Snapchat are looking for ways to monetize increased online activity during those same events. It’s a match made in heaven, and it’s going live just as the National Football League season begins. Google plans on offering ads to be placed alongside football-related search results, but the company isn’t alone in making plans to capture advertising dollars. Continue reading Live Sports Are Generating More Opportunities for Online Ads

CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings