The Immersive Digital Experience Alliance (IDEA) has debuted, with the stated goal of creating royalty-free specifications for all immersive media formats, including light field technology. The Alliance’s founding members include CableLabs, Charter Communications, Light Field Lab, OTOY and Visby. The Alliance has started developing the Immersive Technology Media Format (ITMF), slated for release in 2019, which the group believes will “serve as an interchange and distribution format that will enable high-quality conveyance of complex image scenes.” Continue reading Immersive Digital Experience Alliance Launches at NAB 2019

Los Angeles-based OTOY, a company that has created software used for visual effects in projects such as “Westworld” and “The Avengers,” also launched a blockchain- and cryptocurrency-based rendering platform called RNDR to help other content creators harness the power of thousands of graphics processing units (GPUs). OTOY’s strategy is to gather a group of computer owners who can share their GPUs in the cloud in a decentralized way, and thus trade GPU power among members to accomplish data-intense imagery. Continue reading Blockchain-Based RNDR Harnesses Power of 14,000 GPUs