Advertisers Charge Facebook Hid Metrics Error for One Year

Advertisers filed suit in a federal district court in California charging Facebook with knowing about a measurement error a year before acknowledging it in 2016. Facebook admitted that it had been overstating the average time users spent watching videos then, but the suit claims that the company knew about the error in 2015. The error also impacted U.S. newsrooms, which laid off reporters in order to prioritize video over written stories. In fact, in 2015, Facebook began putting its Live videos higher up in News Feed. Continue reading Advertisers Charge Facebook Hid Metrics Error for One Year

Instagram Announces Adam Mosseri to Serve as New Boss

One week following the sudden departure of Instagram co-founders Kevin Systrom and Mike Krieger, it was announced that the new “Head of Instagram” will be Adam Mosseri, the company’s current VP of product — and a former senior exec at Facebook where he was responsible for managing the platform’s News Feed. Systrom and Krieger resigned unexpectedly six years after selling Instagram to Facebook for $1 billion. The co-founders were reportedly frustrated by Facebook CEO Mark Zuckerberg’s increased control over the popular photo- and video-sharing service. Continue reading Instagram Announces Adam Mosseri to Serve as New Boss

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Facebook Extends Watch Video Platform to a Global Audience

Facebook announced that its Facebook Watch video platform is rolling out worldwide starting today. The VOD platform, designed for episodic content and a potential competitor to YouTube, initially launched in the U.S. one year ago. In what should be good news to content creators and publishers, Facebook is also making its Ad Breaks program for monetizing video content available in Australia, Ireland, New Zealand and the United Kingdom, with plans to launch in 21 other countries in September. Continue reading Facebook Extends Watch Video Platform to a Global Audience

Research Reveals Fewer People Rely on Facebook for News

Research by the Reuters Institute for the Study of Journalism reveals that younger people have changed their social media habits on consuming news. For Reuters, YouGov surveyed 74,000 people in 37 markets about their social media habits, and found that, among younger people, use of Facebook for news is down 9 percent from last year. Instead, this group is more likely to use Facebook’s WhatsApp to discuss current events in a more private forum. The survey took place before Facebook changed its News Feed filters in January. Continue reading Research Reveals Fewer People Rely on Facebook for News

Facebook Pays for Watch Content From ABC, CNN and Fox

In the wake of ending Trending Topics, Facebook is amping up its Watch platform, and plans to pay TV news organizations ABC News, CNN, Fox News Channel and Univision to create original content. Facebook will also fund original content from local news publisher Advance Local; and digital media companies ATTN: and Mic. Content that includes breaking news, daily news briefings and longer-form series will debut this summer. Campbell Brown, Facebook head of global news partnerships and a former CNN host, is leading the project. Continue reading Facebook Pays for Watch Content From ABC, CNN and Fox

Facebook Drops Trending Topics, Tests Other News Features

Facebook is removing Trending Topics next week, saying that the feature has become “less useful” over time and that pulling the plug on it will “make way for future news experiences.” The feature accounted for an average of less than 1.5 percent of clicks to publishers from Facebook. Conservatives also decried the feature saying it proved Facebook’s liberal bias, an accusation the company is still trying to get out from under. Facebook now plans to pay some news outlets to produce daily and weekly news show for Watch. Continue reading Facebook Drops Trending Topics, Tests Other News Features

Facebook, Twitter Reveal New Rules for Running Political Ads

Social media platforms Facebook and Twitter yesterday announced their plans “to increase transparency of political campaign ads, changes aimed at preventing foreign manipulation of the coming midterm elections,” reports The New York Times. Facebook will introduce a ‘paid for’ label that takes users “to a page where they can view the cost of the ad and the demographic breakdown of the audience that viewed the ad.” Twitter will restrict political spots, “requiring those running political ads for federal elections to identity themselves and certify that they are in the United States.” Continue reading Facebook, Twitter Reveal New Rules for Running Political Ads

Facebook to Debut Three-Pronged Plan to Combat Fake News

Facebook issued a request for proposals from academics to study fake news on the social platform’s News Feed, with the aim of getting more information regarding the volume of false news and its impact. Those academics whose proposals are accepted will be funded and have access to data on the site. Facebook also plans to introduce a public education campaign about what fake news is and how users can stop spreading it; the campaign will be placed on the top of Facebook’s homepage. The company will also debut a 12-minute video about fake news. Continue reading Facebook to Debut Three-Pronged Plan to Combat Fake News

Facebook May Lead AR Race, Some Already Have Concerns

With augmented reality in its News Feed, Instagram and Messenger, Facebook is well positioned to dominate with the biggest AR platform, based on the Camera Effects Platform debuted at F8 2017. Selfie filters are one of the more popular Facebook applications, and Facebook is now rolling out very different filters for its Instagram platform, which has a bigger focus on brands and personalities. Engineering director in charge of Facebook’s AR project Ficus Kirkpatrick said the company wants “to increase the diversity of AR.” Continue reading Facebook May Lead AR Race, Some Already Have Concerns

Facebook Is Testing Playable Ad Format With Game Previews

At F8 2018 on May 1, Facebook plans to reveal more details of a new playable ad format that it just started testing with a few game developers. The ad allows players to preview a game before installing it, with the goal of driving more “high-intent” installs. Later this year, Facebook plans to roll out the new ad format across its News Feed, and to all advertisers. Facebook is also testing Premiere, which lets content creators debut pre-recorded videos, with real-time chats, as Facebook Live moments. Continue reading Facebook Is Testing Playable Ad Format With Game Previews

Facebook Rolls Out Plan in Effort to Increase Platform Security

Last week, Facebook executives detailed their plan to protect future elections from meddling on the social media platform, elaborating on Facebook’s “use of human moderators, third-party fact checkers, and automation to catch fake accounts, foreign interference, fake news, and to increase transparency in political ads,” reports Wired. This comes in response to what happened nearly three years ago, when “a Russian propaganda group infiltrated Facebook and other tech platforms in hopes of seeding chaos in the 2016 U.S. election.”

Continue reading Facebook Rolls Out Plan in Effort to Increase Platform Security

Facebook’s New Centralized Page for Editing Privacy Settings

In response to the recent outcry regarding how Facebook handles personal user data, the social media giant announced a new centralized page for users to control their privacy and security settings. Instead of having to visit multiple pages across the platform to change all privacy settings, users will now be able to use one centralized page. Users will also be able to review data the platform has collected about them over time. Facebook will officially introduce the system to users across the world in the coming weeks.

Continue reading Facebook’s New Centralized Page for Editing Privacy Settings

Facebook, Google Improve Transparency After P&G Cuts Ads

Last year, Procter & Gamble cut its digital advertising by more than $200 million, after its call for transparency wasn’t satisfactorily answered. The company, whose brands include Crest, Pampers and Tide, believed that much of the spending on digital ads was not effective and that it could find more productive means of reaching consumers. The company cut $100 million in last year’s June quarter, for $100 million, with $100 million more from July through December, and included “several big digital players.” Continue reading Facebook, Google Improve Transparency After P&G Cuts Ads

Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook will end Explore, an experiment launched last fall in six countries that separated posts from news sites and publishers from other content. Publishers in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka said they were blindsided by the experiment, and that it led to a surprising amount of misinformation or fake news. The test put a “digital divide” between family/friends and brands and news sources. Facebook admits they should have communicated the experiment better to publishers. Continue reading Facebook Ends Test that Led to Surprise Rise in Fake News

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