Facebook Rolls Out Plan in Effort to Increase Platform Security

Last week, Facebook executives detailed their plan to protect future elections from meddling on the social media platform, elaborating on Facebook’s “use of human moderators, third-party fact checkers, and automation to catch fake accounts, foreign interference, fake news, and to increase transparency in political ads,” reports Wired. This comes in response to what happened nearly three years ago, when “a Russian propaganda group infiltrated Facebook and other tech platforms in hopes of seeding chaos in the 2016 U.S. election.”

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Facebook’s New Centralized Page for Editing Privacy Settings

In response to the recent outcry regarding how Facebook handles personal user data, the social media giant announced a new centralized page for users to control their privacy and security settings. Instead of having to visit multiple pages across the platform to change all privacy settings, users will now be able to use one centralized page. Users will also be able to review data the platform has collected about them over time. Facebook will officially introduce the system to users across the world in the coming weeks.

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Facebook, Google Improve Transparency After P&G Cuts Ads

Last year, Procter & Gamble cut its digital advertising by more than $200 million, after its call for transparency wasn’t satisfactorily answered. The company, whose brands include Crest, Pampers and Tide, believed that much of the spending on digital ads was not effective and that it could find more productive means of reaching consumers. The company cut $100 million in last year’s June quarter, for $100 million, with $100 million more from July through December, and included “several big digital players.” Continue reading Facebook, Google Improve Transparency After P&G Cuts Ads

Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook will end Explore, an experiment launched last fall in six countries that separated posts from news sites and publishers from other content. Publishers in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka said they were blindsided by the experiment, and that it led to a surprising amount of misinformation or fake news. The test put a “digital divide” between family/friends and brands and news sources. Facebook admits they should have communicated the experiment better to publishers. Continue reading Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook to Include Breaking News Section in Watch Platform

As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform

Facebook Profit Jumps, Investors Wary of News Feed Tweaks

Since Facebook chief executive Mark Zuckerberg tweaked the social platform’s algorithm so that people see more content from family and friends than publishers in their News Feed, investors have been concerned that users won’t spend as much time on the platform and discourage marketers from placing ads. Facebook is now making the argument that the changes will actually benefit business, with the time people spend on the platform becoming more valuable. Its case is buttressed by a recent jump in revenue and profits. Continue reading Facebook Profit Jumps, Investors Wary of News Feed Tweaks

Facebook Lists its Privacy Principles as EU’s Data Laws Loom

Before the European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25, Facebook plans to debut a new privacy center that will be a hub for all its privacy settings. The company also published its “privacy principles” for the first time, with details of how it handles user information. Chief operating officer Sheryl Sandberg says the result will be a “good foundation” for meeting GDPR’s requirements. The GDPR limits how technology companies collect, store and utilize users’ personal information. Continue reading Facebook Lists its Privacy Principles as EU’s Data Laws Loom

Advertisers Strategize Response to Facebook’s Watch Platform

Facebook launched its Watch video platform in the U.S. this summer, to increase viewership of videos on its site, and as a destination for longer-form video that stands apart from Facebook’s News Feed. In the few months it’s been live, Facebook Watch already includes hundreds of shows, including content funded by Facebook such as reality series, docu-series, a dating show and live-streaming weekly Major League Baseball games and NCAA college basketball. Now, Morgan Stanley reports on just how well Watch is performing. Continue reading Advertisers Strategize Response to Facebook’s Watch Platform

Facebook News Feed Algorithm Tweak Favors Family, Friends

Facebook has again tweaked its News Feed, this time in a major way. The social media giant will now prioritize what a member’s friends and family share and comment on, rather than content from publishers and brands. The change, meant to maximize what chief executive Mark Zuckerberg calls “meaningful interaction,” will take place over the next few weeks. Likewise, Facebook wants to diminish “passive content,” which is defined as that which requires nothing of the viewer than to sit back and watch or read. Continue reading Facebook News Feed Algorithm Tweak Favors Family, Friends

Facebook Adjusts Video Strategy to Favor Long-Form Content

Facebook raised the requirements for inserting advertisements in videos posted on its site and is tweaking its News Feed algorithm to favor pages whose videos draw regular viewers. In doing so, Facebook is buoying the value of longer videos and strengthening its Watch service, but both moves are also potentially frustrating for video publishers already concerned with poor financial returns. Producers’ short videos perform well in the News Feed and longer form videos will require them to expend more resources. Continue reading Facebook Adjusts Video Strategy to Favor Long-Form Content

Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Viewer Engagement Increasing for Longer Facebook Videos

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

Facebook Debates Self-Regulation to Combat Misinformation

Facebook is facing many challenges, none more pressing than the posts and memes covertly created by Russian government-led organizations whose goal was to influence the 2016 U.S. election. Inside Facebook, say a dozen current and former employees, the debate rages over how to deal with the issue. One side, supporting free speech, believes that nothing should be censored; the other side is worried about the problems created by this laissez-faire approach. Meanwhile, the company is reportedly in full-on defense mode. Continue reading Facebook Debates Self-Regulation to Combat Misinformation

Steemit: Social Media Platform Pays Contributors for Content

Users of Facebook, Instagram and Twitter enjoy moments of entertainment in exchange for giving up personal data to social media platforms that monetize the information. Steemit, a social news and networking site on top of a blockchain database, has a plan to change that paradigm, paying users in cryptocurrency for every post. The virtual currency, dubbed Steem, can be cashed out into hard currency — or amassed for those who believe in Steemit’s future. The new company started as a 44-page white paper released in March 2016, arguing that content creators should be paid. Continue reading Steemit: Social Media Platform Pays Contributors for Content

Facebook Considers Brand Safety With Upcoming Video Ads

Facebook is going forward with its “video-first” strategy, including new “in-stream” video advertising. But it’s also paying careful attention to brand safety, to prevent the kind of incidents that have bedeviled YouTube and other rivals. To do so, the company debuted monetization eligibility standards to provide clear guidance on the types of content permitted to be paired with advertising on the platform. Also specified are the types of publishers and video content creators who can earn ad revenue. Continue reading Facebook Considers Brand Safety With Upcoming Video Ads

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