Super Bowl Expands to More Apps, Sets Streaming Records

While Super Bowl LIII between the New England Patriots and Los Angeles Rams experienced a drop in television viewership (Nielsen indicates the game generated an average audience of 98.2 million viewers), CBS revealed that streaming the event reached new popularity this year. According to the network, the Super Bowl was viewed by 100.7 million viewers across all platforms, including digital and streaming. CBS notes that the game was streamed on 7.5 million unique devices, marking a 20 percent jump over the previous year and a new streaming record for the Super Bowl. It was available across an array of online and mobile properties. Continue reading Super Bowl Expands to More Apps, Sets Streaming Records

Blizzard Entertainment Reveals eSports Expansion Franchises

Blizzard Entertainment, which pioneered competitive eSports 20 years ago in South Korea, is busily turning eSports from a game into a genuine sport. This year, the company, which employs former NBA, NFL, ESPN and Fox Sports executives, launched the Overwatch League’s inaugural season with 12 teams. More than 20,000 spectators attended finals, held at Barclays Center in Brooklyn, with the matches broadcast on ESPN. Blizzard also plans expansion franchises in cities in the U.S., Canada and China. Continue reading Blizzard Entertainment Reveals eSports Expansion Franchises

Tencent Plans to Dominate eSports by Owning the Ecosystem

Chinese tech giant Tencent Holdings is focused on eSports, hosting arena competitions that could boost revenue from its games such as “League of Legends,” importing game titles from abroad, and purchasing the services that stream the games. The company, well known for its WeChat messaging app, is already the world’s largest videogame company by revenue. According to analysts, Tencent dominates China’s $38 billion game market, and recorded an estimated $18 billion in global sales in 2017, about half its total revenue. Continue reading Tencent Plans to Dominate eSports by Owning the Ecosystem

ESPN to Stream its Interactive ‘First Take’ on Facebook Watch

ESPN is introducing a participatory version of “First Take” exclusively for Facebook Watch. Dubbed “First Take: Your Take,” the show, which will feature TV talk hosts Stephen A. Smith, Max Kellerman and Molly Qerim, will focus on a weekly topic and let viewers interact by posting their own videos. Each week, producers will pick the best reactions and one video poster will be invited on the show for that week’s final episode to debate Kellerman or Smith. Smith notes the show is aimed to grow the audience. Continue reading ESPN to Stream its Interactive ‘First Take’ on Facebook Watch

Overwatch League, ESL, Facebook Take eSports Mainstream

When the Overwatch League debuted its first season this month, eSports fans came in droves, bought lots of merchandise and otherwise behaved like those who attend professional football, basketball and baseball games. Numerous traditional sports team owners have already invested in eSports, so when the Overwatch League was being formed, many investors were eager to pay $20 million for a franchise. Even Facebook has joined in, saying it will be the exclusive destination for multiple leagues from eSports federation ESL. Continue reading Overwatch League, ESL, Facebook Take eSports Mainstream

Overwatch League, NBA 2K League Establish eSports Profile

In November 2016, Blizzard announced it was creating the Overwatch League, the first-ever eSports venture to model itself after professional North American sports, with franchised teams in major cities, salaried athletes and live spectator events. This was in the early days of “Overwatch,” a first-person shooter, team-based game, which had already accrued die-hard fans when it was in beta. The game, an “optimistic” battle between heroes and AI robots, has become a huge hit, with more than 35 million players and more than $1 billion in annual revenue. Continue reading Overwatch League, NBA 2K League Establish eSports Profile

Historic Super Bowl Marks Firsts and Generates Social Activity

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem

Mobile will “rip through the Internet and traditional media,” says AOL chief executive Tim Armstrong, who was interviewed by Fortune editor Alan Murray at the MPA’s American Magazine Media Conference in New York. Armstrong, who’s been in his role since 2009, believes we’ll see dramatic growth in mobile over the next 30 years, dwarfing the Internet, which he previously thought was “the biggest thing to ever happen in my lifetime.” Verizon bought AOL last year for $4.4 billion. Continue reading AOL’s Tim Armstrong Sees Major Growth in Mobile Ecosystem

Sunday’s Super Bowl Sets New Live TV and Streaming Records

Yesterday we reported that NBC Sports had announced Sunday’s matchup between the Patriots and Seahawks delivered a 49.7 overnight rating, the highest in Super Bowl history. Numbers released later in the day by Nielsen indicate that the broadcast set a new U.S. television record with 114.4 million viewers, up 2.2 million from last year’s game. The event also set live streaming, social media, and halftime show records. Katy Perry drew 118.5 million viewers, about 3 million more than last year’s performance by Bruno Mars. Continue reading Sunday’s Super Bowl Sets New Live TV and Streaming Records

Super Bowl XLIX Tops Broadcast TV and Social Media Records

Early numbers indicate that last night’s Super Bowl broadcast was a big win for NBC. According to NBC Sports, the New England Patriots’ 28-24 victory over the Seattle Seahawks delivered a 49.7 overnight rating, which marks the highest in Super Bowl history. NBC says the total number of viewers will be announced later today, and could prove to be a new TV record. Twitter announced the evening marked the most-tweeted in Super Bowl history, with more than 28.4 million tweets referencing the game, Katy Perry’s halftime show and the commercials. Continue reading Super Bowl XLIX Tops Broadcast TV and Social Media Records

Facebook To Cover the Super Bowl with Real Time News Feed

Facebook announced that it plans to launch the ultimate Super Bowl experience on its social network with what can best be described as a second-screen, real-time news feed entirely devoted to Sunday’s game between the Patriots and Seahawks. Facebook users can visit the designated Super Bowl page to access a live scoreboard and a running play-by-play of the game, as well as curated posts, photos, videos and ads from media sources, celebrities and friends talking about the game.  Continue reading Facebook To Cover the Super Bowl with Real Time News Feed

YouTube Plans Alternative Halftime Show for Super Bowl XLIX

In addition to its AdBitz channel, where viewers can see and vote for their favorite Super Bowl ads after the game, YouTube is also offering its very first Super Bowl halftime show. The show will stream against NBC’s televised halftime show on February 1st, which includes performances by Katy Perry and Lenny Kravitz. Hosted by Harley Morenstein of EpicMealTime, the YouTube show will include performances and appearances from some of YouTube’s biggest names including Freddie Wong and Toby Turner. Continue reading YouTube Plans Alternative Halftime Show for Super Bowl XLIX