TV Ratings Companies Help Marketers Find Engaged Viewers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

Netflix Foreign Sales Catching Up to North American Revenue

At the opening of the Mobile World Congress in Barcelona yesterday, Netflix chief executive Reed Hastings gave a keynote address, indicative of the importance of his company’s many international partnerships with cellphone and cable operators. As a result of those relationships, Netflix is able to build out its subscriber base without much advertising and more readily enter new markets. Hastings’ appearance in Barcelona jibes with the company’s stated goal of focusing on subscribers outside the U.S. Continue reading Netflix Foreign Sales Catching Up to North American Revenue

LG Abandons Flashy Gimmicks with New Signature G6 Phone

LG Electronics has a new strategy to reverse disappointing smartphone sales: ditch the gimmicks and focus on strong basic features. The company launched its new flagship phone this week; the G6 boasts more battery life, a longer 5.7-inch screen, and a sleek design. It also supports Dolby Vision HDR. Previous LG smartphones emphasized features such as a fingerprint scanner on the back or a modular approach for swapping accessories. Even with a simpler design, LG may still struggle to draw consumers in the slowing smartphone market. Continue reading LG Abandons Flashy Gimmicks with New Signature G6 Phone

HTC Viveport VR Service Now Open to Developers, Publishers

HTC opened its Viveport VR subscription service to developers, to allow them to register games and VR experiences in advance of the service’s launch, expected in the next few weeks. Since the service was first announced at CES 2017, HTC has accumulated a list of more than 14,000 consumers who wish to be notified of the launch. HTC has not announced final pricing for the service but it reportedly will be similar to fees charged by Netflix and Spotify. The monthly fee will offer a limited number of games and experiences. Continue reading HTC Viveport VR Service Now Open to Developers, Publishers

European Broadcasters Create Web Videos for Young Viewers

While U.S. networks primarily repost their broadcast television shows online, European broadcasters are taking a different approach by producing short-form Web series that are created specifically for mobile viewing. The new shows are a way for broadcasters to compete with the growing popularity of Netflix and Amazon, while creating a new revenue stream as mobile advertising sales are expected to surge 82 percent in the next two years. The ads for these shows are often targeted at younger audiences who are more likely to be watching on the go. Continue reading European Broadcasters Create Web Videos for Young Viewers

Apple to Roll Out Original Video Programming via Apple Music

Apple is joining the ranks of Amazon and Netflix in creating original series specifically intended for online platforms. However, unlike its competitors, Apple does not have a devoted video platform, so it plans to create original content for its Apple Music streaming service that can be viewed on Apple TVs, iPads, iPhones and other devices. So far, Apple is developing a reality series called “Planet of the Apps” and a standalone series based on James Corden’s popular “Carpool Karaoke.” Continue reading Apple to Roll Out Original Video Programming via Apple Music

EU’s Digital Single Market Strategy Concerns Film/TV Industry

To help create a unified digital market, the European Union just agreed to so-called portability, which will allow subscribers to access their online services as they travel from one EU country to another. When the EU introduced its Digital Single Market (DSM) in May 2015, Europe’s film/TV industry, which licenses its content territory-by-territory, promptly opposed it, especially the provision that would allow people in the EU to buy content on other countries’ digital platforms. The Motion Picture Association of America shares these concerns. Continue reading EU’s Digital Single Market Strategy Concerns Film/TV Industry

Historic Super Bowl Marks Firsts and Generates Social Activity

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

Plex Integrates Alexa Voice Control with Popular Media Player

Media player Plex, joining many device manufacturers, has added Alexa voice control for its first foray into home automation. Now, via the company’s Plex Skill for Alexa, the user can ask for favorite content, even music, from her Plex media library without a remote control. But Alexa for Plex isn’t as simple as it is for Spotify or Pandora, which rely on the Alexa mobile app. Instead, users have to enable Remote Access for their media server in the software’s setting, to turn requests into API calls in Plex’s cloud services. Continue reading Plex Integrates Alexa Voice Control with Popular Media Player

Enjoying Healthy Profits, Amazon Turns to Investment, Growth

Amazon has typically chosen revenue growth and investments over profits, but in Q4, profit rose 55 percent to $749 million, while revenue increased 22 percent to $43.7 billion. The company has enjoyed seven consecutive profitable quarters. While brick-and-mortar sales reported disappointing sales during the holiday season, Amazon won an estimated 42 percent of total holiday online spending growth during that quarter. The company is about to invest heavily, having pledged to create 100,000 full-time jobs by mid-2018. Continue reading Enjoying Healthy Profits, Amazon Turns to Investment, Growth

Facebook Eyes Success with Mobile Ads and Focus on Video

In its Q4 earnings report, Facebook revealed that sales rose 51 percent to $8.81 billion, above the $8.51 billion average analyst prediction. The bump in revenue is largely attributed to advertising on mobile phones. Also, within the space of a year, monthly active Facebook users increased 17 percent to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing the social network via their smartphones. Facebook has now cemented its No. 2 position in the mobile advertising market behind Google. The company is also making a major move into video content. Continue reading Facebook Eyes Success with Mobile Ads and Focus on Video

Nvidia Updates Shield TV to Offer 4K HDR Streaming and More

Nvidia’s new Shield TV features 4K HDR streaming and improved gaming capabilities — and now, many of the new hardware benefits are also available for free on the original Shield TV via an over-the-air software update. Users can access 4K HDR streaming from Netflix and Amazon Prime Video, and 4K support from Google Play offerings and additional sources. The update also features “support for upgraded GeForce Now game streaming, and the new Nvidia Games app which centralizes all the various gaming endpoints,” reports TechCrunch. To add Google Assistant interaction, users will need to purchase the new $60 Shield Controller with built-in microphone. Continue reading Nvidia Updates Shield TV to Offer 4K HDR Streaming and More

Whole Home Wi-Fi Devices Improve Performance, Connectivity

Wi-Fi devices are improving as part of what’s called “whole home Wi-Fi,” featuring better technology with more effective antennas, more efficient network architecture, and sleeker designs. Among the new Wi-Fi devices recently reviewed are Netgear’s Orbi, Ubiquiti Networks’ AmpliFi, and Linksys’s Velop. The move to improve Wi-Fi comes at a time when the Internet of Things and connected devices in the home grow in importance and market share. Wi-Fi routers that work seamlessly are crucial to their smooth functioning. Continue reading Whole Home Wi-Fi Devices Improve Performance, Connectivity

Amazon Is First Internet Company with Best Picture Oscar Nom

About a year after debuting its original movies division, Amazon became the first Internet company to garner an Academy Award nomination for best picture, with “Manchester by the Sea.” In addition to best picture, “Manchester by the Sea” earned five other nominations for writer and director Kenneth Lonergan, lead actor Casey Affleck, supporting actress Michelle Williams and supporting actor Lucas Hedges. Amazon also holds U.S. distribution rights to foreign language nominee “The Salesman,” from Iran. Continue reading Amazon Is First Internet Company with Best Picture Oscar Nom

Android Users Can Download Netflix Content onto SD Storage

Netflix is accommodating Android users who are interested in offline downloads but face storage limitations with their mobile devices. The streaming video service now allows users to store TV shows and movies on microSD cards. “The latest version of the Netflix app gives you a choice of saving things to internal storage or, if your phone supports SD, picking the external option instead,” reports The Verge. Previously, customers could only save to internal memory, which frustrated those “with 32GB of built-in space and a ton of expandable storage.” The offline Netflix content has time limits, however, and eventually expires. Continue reading Android Users Can Download Netflix Content onto SD Storage

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