YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

Major Advertisers Use Blockchain to Trim Digital Ad Spending

Anheuser-Busch, AT&T, Kellogg, Bayer and Nestle are a few of the advertisers using blockchain to dig deeper into the economics of online advertising. With blockchain, they can learn if real people or bots are viewing their ads and how much of their digital ad spending is going to middlemen. Blockchain, touted as a secure and transparent way to keep transaction records, is booming, and now the advertising world — rife with less-than-transparent dealings — hopes that blockchain can help cut down on wasted dollars. Continue reading Major Advertisers Use Blockchain to Trim Digital Ad Spending

Facebook Offers Tips for Effective Video Ads in a Mobile Era

In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

Twitter to Live-Stream ‘Thursday Night Football’ for First Time

Twitter won a bidding war to live-stream NFL games in a $10 million deal inked in April. Now, this Thursday, the social media company will stream the first such match-up of the 10-game deal, seen as an effort by chief executive Jack Dorsey to revive the company’s dwindling support from advertisers. Viewers can watch the live CBS feed on Twitter’s mobile app and website, with the added value of in-the-moment tweets. Bank of America and Budweiser are two companies that will also stream commercials during the game. Continue reading Twitter to Live-Stream ‘Thursday Night Football’ for First Time

SoftBank to Launch App Store for its Pepper Robots This Month

SoftBank’s Pepper humanoid robots are already interacting with customers at shops and banks in Japan. Later this month, the robots will be introduced to more advanced functions after SoftBank opens a planned app store offering software that will help track customer’s behavior and improve communication with customers. The Pepper robots, which are designed to feature human-like body language and work in retail, have reportedly been selling out regularly since last year’s launch. Continue reading SoftBank to Launch App Store for its Pepper Robots This Month

CES: IBM Pushes Watson Brand with New Product Integration

Move over, Siri. Some new consumer products will include the artificial intelligence platform and “Jeopardy!” winner, Watson. IBM announced at CES 2016 that it has partnered with Under Armour to use Watson in the company’s fitness app to help make suggestions based on health data. Watson will also power a new robot from the Japan-based SoftBank company. The Pepper robot is designed to provide an interactive experience that would replace the kiosks in retail stores, banks and hotels. Continue reading CES: IBM Pushes Watson Brand with New Product Integration