Studios, Filmmakers Create Virtual Movie Events via Twitter

As movie theaters remain shuttered during the coronavirus pandemic, some studios are coming up with new and creative ways to enjoy the virtual cinema experience. Twitter is now offering an unofficial, informal screening series of Twitter Watch Parties that evoke the same exciting atmosphere of previous Live Watch tweeting events that grew organically out of “Game of Thrones” or “RuPaul’s Drag Race.” Film-reviewing app and social network Letterboxd did a Watch Party with “Portrait of a Lady on Fire,” and pop culture platform Nerdist gathered users for a “watchalong” of the 1985 comedy “Clue.” Continue reading Studios, Filmmakers Create Virtual Movie Events via Twitter

Advertisers Charge Facebook Hid Metrics Error for One Year

Advertisers filed suit in a federal district court in California charging Facebook with knowing about a measurement error a year before acknowledging it in 2016. Facebook admitted that it had been overstating the average time users spent watching videos then, but the suit claims that the company knew about the error in 2015. The error also impacted U.S. newsrooms, which laid off reporters in order to prioritize video over written stories. In fact, in 2015, Facebook began putting its Live videos higher up in News Feed. Continue reading Advertisers Charge Facebook Hid Metrics Error for One Year

YouTube Themed Weeks to Grow Platform as Next-Gen TV?

Google announced last week the YouTube Comedy Week, “a seven-day cyber extravaganza designed to showcase some of the best comedy across its expansive video platform,” reports AP. The special online venture is slated for May 19-25, will kick off with a global live stream from Los Angeles, and marks the first of additional event weeks planned around various themes to be held in the near future. Continue reading YouTube Themed Weeks to Grow Platform as Next-Gen TV?