TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

NBC News Plans to Launch Free Streaming Service in May

NBC plans to launch its free, ad-supported NBC News Now streaming service in early May. The service will be available to everyone, whether or not they subscribe to NBCUniversal cable networks. “It will be something you can access on Apple TV or Roku or any of those other boxes,” NBC News president Noah Oppenheim told a crowd at SXSW in Austin, Texas. “We are going to launch with 8 hours of programming, including live updates at the top of every hour, and when breaking news mandates, we’ll go up live as well.” Continue reading NBC News Plans to Launch Free Streaming Service in May

HPA Tech Retreat: Managing Images for Consumer Displays

In August last year, Sony debuted a brand new line-up of Bravia Master Series 4K TVs, featuring the Netflix Calibration Mode, a setting that would match streaming Ultra HD 4K HDR content produced by Netflix to the TV’s display characteristics. At the HPA Tech Retreat, International Cinematographers Guild technologist Michael Chambliss moderated a discussion on this proprietary feature — only available on Sony TVs for Netflix content — with participants from Netflix, the UHD Alliance and ICG. Continue reading HPA Tech Retreat: Managing Images for Consumer Displays

NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

The audiences for linear TV continue to shrink, but many major media players are eschewing subscription-based revenue for advertising-based video on demand (AVOD) services. That’s because Netflix and other super-aggregators as well as niche players are dominating — and saturating — the SVOD market. According to a Lab42 October 2018 survey, the average U.S. consumer subscribes to two to three streaming services, one of which is “almost always” Netflix. NBCUniversal, Viacom and Hulu are all making plays in the AVOD sector. Continue reading NBCUniversal, Viacom, Hulu Target Ad-Supported Streaming

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Netflix Is Joining the MPAA, ‘Roma’ Nominated For 10 Oscars

Netflix continues to define itself as a significant player in the film industry. Shortly after it revealed plans to continue investing heavily in original content, the streaming media giant has joined major Hollywood studios as a member of the Motion Picture Association of America. The move marks the first time an Internet company has joined the MPAA. “Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world,” explained Netflix chief content officer Ted Sarandos. Continue reading Netflix Is Joining the MPAA, ‘Roma’ Nominated For 10 Oscars

Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

Continue reading Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix Raises Subscription Prices to Fund Its Original Content

Netflix is raising its prices again, increasing the cost of its most popular plan to $13 per month, from $11, an 18 percent bump. The basic plan rose from $8 to $9 per month, a 13 percent increase. Netflix, which last raised prices in 2017, did so to offset its massive spending on original content. It is also a way to compete with rivals in streaming video from Amazon to Hulu as well as newcomers including AT&T’s WarnerMedia, Disney and Comcast’s NBCUniversal. In response to the news, Netflix shares rose 6.5 percent to $354.64. Continue reading Netflix Raises Subscription Prices to Fund Its Original Content

Amazon’s IMDb Debuts Free Ad-Supported Movie, TV Service

Amazon launched Freedive, a free, ad-supported streaming video channel on its Internet Movie Database (IMDb) site, featuring 130 movies and 29 TV shows licensed from CBS, NBCUniversal Television, Sony Pictures Entertainment/Columbia Pictures, Warner Bros. Television and others. Movies include “Awakenings,” “A Few Good Men,” “Adaptation,” “Memento,” “True Romance,” “The Last Samurai” — and TV shows include “Fringe,” “The Bachelor,” “Gilligan’s Island,” “Duck Dynasty,” “Quantum Leap,” “Born This Way,” “Kitchen Nightmares” and “Without a Trace.” Continue reading Amazon’s IMDb Debuts Free Ad-Supported Movie, TV Service

NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

Movies Anywhere Ends First Year With Six Million Downloads

Launched one year ago, Movies Anywhere, a Disney-owned app and service for movies in partnership with 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros., has six million users who have purchased more than 150 million movies. The most watched movie was Disney-Pixar’s “Coco.” Among the six million downloaded apps, Movies Anywhere has 5.8 million user accounts, which have watched 16 million hours in the first year. Although those numbers are miniscule compared to Netflix, they also show robust growth. Continue reading Movies Anywhere Ends First Year With Six Million Downloads

Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Snap Is Latest Social Company to Plan Original Video Push

To better compete with social platforms such as Facebook and Instagram, Snap Inc. is launching a scripted video initiative called Snap Originals. Teaming with media titans such as Viacom and NBCUniversal to produce original content and syndicate existing shows, Snap aims to ramp up its serialized offerings as Instagram readies its IGTV hub for mobile video. Snap has already been experimenting in this space through partnerships with networks including E!, NBC and ESPN to produce content for its Discover section.

Continue reading Snap Is Latest Social Company to Plan Original Video Push

Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

At Vanity Fair’s New Establishment Summit, Jeffrey Katzenberg and Meg Whitman revealed that the name of their new mobile video startup will be Quibi (short for “quick bites”). The subscription service, originally known as NewTV, is scheduled to launch next year. Producer Jason Blum and filmmakers including Sam Raimi, Guillermo del Toro and Antoine Fuqua are among those slated to create content for the new venture. “These people are so excited about doing something new. They want to be the pioneers. They want to be able to show the path in doing this,” said Katzenberg. “We are going to do be able to do extraordinary storytelling.” Continue reading Mobile Video Service ‘Quibi’ Is Scheduled to Launch in 2019

AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

AT&T revealed its new strategy for advertising, to help monetize its $85.4 billion Time Warner acquisition. Brian Lesser, chief executive of new advertising unit Xandr (after Alexander Graham Bell) described plans to deliver ads targeting individuals and households. His argument is that the media industry needs to run ads to pay for expensive, critically acclaimed series, because revenue from subscription services isn’t enough. Xandr consists of recent purchase AppNexus, AT&T Adworks and its other adtech services. Continue reading AT&T’s Ad Unit Xandr Revs Up to Offer Targeted Advertising

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