The Walt Disney Company is hosting a centennial bash on ByteDance-owned social video platform TikTok featuring custom content touching 48 of the studio’s iconic brands. Fans will be able to watch videos from across the Disney library, as well as create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” that will allow them to win unique profile frames. “We’re giving the passionate community of Disney enthusiasts on our platform a first-of-its-kind destination,” TikTok said of the celebratory “interactive experience.” Continue reading Disney Celebrates 100 Years with Launch of TikTok Content

Disney+ has unveiled a new app for viewing augmented reality, inviting subscribers to test drive “the future of storytelling, in your own living room” with the new short “Remembering: The AR Experience.” Created by an award-winning duo (“Captain Marvel” star Brie Larson, who also produces, and writer/director Elijah Allan-Blitz), the 8-minute film is meant to be viewed “through” an iOS tablet or iPhone that you hold up to your TV screen, allowing its camera to activate a QR code that triggers the AR, bringing fanciful objects (trees, rainbows, shooting stars and clouds) to your IRL surroundings. Continue reading Disney+ Shares the ‘Future of Storytelling’ with New AR Short

Streaming video service Disney+ plans to introduce an ad-supported subscription tier in the U.S. later this year, with plans to expand the tier internationally in 2023. While the company has yet to announce pricing or specific launch dates, the AVOD plan will cost less than the current $7.99-per-month ad-free version. According to the entertainment giant, the new ad-supported offering is part of a larger goal to attract 230-260 million subscribers globally by the close of Disney’s 2024 fiscal year. Streaming leaders such as Netflix and Amazon Prime Video do not currently offer ad-supported options. Disney’s Hulu does offer an ad-supported streaming plan. Continue reading Disney+ to Roll Out Ad-Supported Plan in U.S. Later This Year

At the end of Q3, Disney+ had 116 million subscribers, exceeding the 112-115 million analysts had predicted. The most popular content included the Pixar animated feature “Luca,” superhero series “Loki” and live-action film “Cruella.” Meanwhile, Disney Parks, Experiences and Products earned a profit of $356 million. Disneyland in California reopened with limited capacity on April 30 after being closed for 14 months. Disney chief executive Bob Chapek said that park bookings are “really strong” despite the surge of COVID-19 cases with the Delta variant.  Continue reading Disney: Streaming Subscription Growth, Theme Parks Reopen

The Walt Disney Company’s streaming service Disney+ reached 100 million subscribers in its first 16 months of operation, after reporting 94.9 million subscribers on January 2. With the latest announcement, Disney+ is clearly on track to reach the goal of 260 million subscribers by 2024. At a shareholder meeting, Disney chief executive Bob Chapek again stressed that Disney+ is a company priority and that it still plans to add 100+ new titles each year. In comparison, Netflix has 203.7 million subscribers. Continue reading Disney+ Achieves 100 Million Subscriber Mark in Record Time

Disney’s new streaming service Disney+ now has 86.8 million global subscribers and is growing so fast that the company expects it to triple to 260 million by 2024. The subscription VOD service has already passed Disney’s previous guidance, which stated it hoped to reach between 60 million and 90 million subscribers by that date. Disney has ratcheted up enthusiasm on its investor days, with bullish predictions in large part based on high-profile shows through its Marvel and Lucasfilm franchises as well as Disney Animation and Pixar Animation.  Continue reading Disney+ Subs Skyrocket as Company Focuses on Streaming

The Walt Disney Company chief executive Bob Iger said that Disney+ has more than doubled its subscription base in three months, from 10 million at its November launch to 28.6 million as of this week, stating that this has “exceed[ed] even our greatest expectations.” He revealed that Disney’s older programming has been as popular as its new original content, adding that 65 percent of subscribers who watched “The Mandalorian” watched 10 other movies/shows on the service. The next season of “The Mandalorian” debuts in November. Continue reading Disney+ Classic and Original Content Sparks Major Growth

New streaming service Disney+ signed up 10 million customers on the first day it debuted in November. Netflix chief executive Reed Hastings acknowledged the new streamer’s compelling content, saying that Disney+ “takes away a little from us.” It did: in Q4 2019, Netflix posted 420,000 new customers, less than the projected 600,000, noting that the slump may be due to Disney+. Disney, meanwhile, has moved up its launch date for Disney+ in the United Kingdom and parts of Western Europe, from March 31 to March 24. Continue reading Netflix Grows Globally but Disney+ Takes Limelight at Home

As the November 12 launch of Disney+ approaches, Netflix is aiming to impress in order to stave off the competition. Disney+ will offer a wide range of content, including 7,500 episodes of Disney TV shows, 25 original series, National Geographic specials, 30 seasons of “The Simpsons,” and movies from Disney, Lucasfilm, Marvel and Pixar. Disney will no longer be licensing its content to Netflix. With that in mind, Netflix has been hiring top industry talent and the Netflix Animation team now includes veterans behind numerous successful projects. Continue reading Netflix Ramps Up Team, Content Ahead of Disney+ Launch

According to a new study by UBS, more U.S. consumers plan to subscribe to the Disney+ streaming service than the company earlier projected. The study found that 43 percent of respondents plan to subscribe to the service, which is rolling out November 12. Of the 43 percent, UBS learned that 57 percent plan to cancel at least one other subscription service after they sign up for the new Disney offering (37 percent said they would likely cut pay TV; only 19 percent referenced dropping networks such as HBO or Showtime). Meanwhile, Disney revealed that consumers who sign up for the D23 Official Disney Fan Club and are willing to commit to a three-year Disney+ subscription, will be offered a significant discount. Continue reading Study Suggests Early Interest in Disney Streaming Service

Disney and Charter Communications, which just inked a new distribution deal, also stated they have partnered to prevent the sharing of a single account among multiple people. The distribution deal, which involves Disney’s Hulu, ESPN Plus and the soon-to-debut Disney Plus, will let customers buy online services either through Disney or Charter’s Spectrum TV service. The deal will also allow Charter to carry Disney-owned TV channels, including ABC, FX, National Geographic and others, on its cable service. Continue reading Disney, Charter Ink Distribution Deal, Aim to Prevent Piracy

Disney is continuing to invest in its ESPN+ streaming service and expenses are mounting for the company’s upcoming Disney+ subscription offering as it finances productions such as the “High School Musical” series and exclusive “Star Wars” spinoff “The Mandalorian.” Shareholders learned yesterday that the company posted a quarterly loss for its direct-to-consumer division as a result, but that revenue increased 15 percent, beating Wall Street projections. Disney also announced yesterday that its blockbuster, record-breaking hit “Avengers: Endgame” will debut exclusively on Disney+ this December. Continue reading Details Continue to Emerge on Disney+ Subscription Service

AT&T is selling back its 9.5 percent minority share in Hulu LLC, in a deal worth $1.43 billion. The $15 billion online-streaming venture is now entirely owned by The Walt Disney Company and NBCUniversal parent Comcast Corporation (it was formerly co-owned by Disney, 21st Century Fox, Comcast and AT&T). “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future,” said Hulu CEO Randy Freer. “WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” Continue reading AT&T Selling Back Its Share of Hulu to Disney and Comcast

Disney CEO Bob Iger announced yesterday that the company’s planned subscription video service is slated to launch November 12th of this year at $6.99 per month (undercutting competitors such as Netflix). The service, which will feature movies and TV series from Disney, Fox, Pixar, National Geographic, Marvel and the “Star Wars” franchise, is planned to roll out in Europe and Asia in 2020. Disney is anticipating 60 million to 90 million subscribers by 2024. To start, Disney+ will offer 10 original movies, 25 original series, all 30 seasons of “The Simpsons,” many of the “Star Wars” films, and family content from the Fox library. Continue reading Disney Reveals Details For Its Upcoming Streaming Service

To ready the launch of its Disney Plus streaming service, The Walt Disney Company has invested in technical infrastructure and doubled down on original content. At the same time that chair/chief executive Bob Iger deemed the service “the highest priority,” he also pursued the acquisition of 21st Century Fox, which is projected to close by the end of March. Now, Disney is a very busy studio, stepping up production for the new service. Of the largest media companies’ estimated $107 billion in global content spending, Disney is responsible for 22 percent, followed by AT&T and Netflix, for $14.3 billion and $14 billion respectively.  Continue reading Disney Aims Its Resources at Disney Plus Streaming Service