NAB 2017: Next Gen TV Will Bring Innovation, New Revenues

An NAB panel on upcoming changes in Digital TV, moderated by NAB vice president of spectrum policy Alison Neplokh, focused on the challenges and promises of deploying ATSC 3.0., or as an increasing number of industry experts are dubbing it, Next Gen TV. Neplokh noted that FCC chair Ajit Pai stated the rules will be in place by the end of 2017, enabling broadcasters to adopt it quickly. South Korea is also going online with ATSC 3.0 next month, allowing U.S. broadcasters to learn from its experiences. Continue reading NAB 2017: Next Gen TV Will Bring Innovation, New Revenues

NAB 2017: Telestream Offers OTT Solutions for Broadcasters

At last week’s NAB show in Las Vegas, numerous manufacturers offered tools related to streaming on various OTT platforms and social media. Telestream, which has provided file-based video transcoding and high-quality media exchange over IP networks since the late 1990s, has doubled down on such products for broadcasters. Although broadcasters have availed themselves of Telestream tools for some time, the upcoming ATSC 3.0 TV standard adds urgency to broadcasters’ need to adapt to the technologies behind IP networks and OTT platforms. Continue reading NAB 2017: Telestream Offers OTT Solutions for Broadcasters

NAB 2017: Assimilate, Z CAM Tackle VR Production Workflow

At NAB 2017, China-based Z CAM, which offers an interchangeable lens mount 4K VR camera, inked a partnership with Assimilate, which offers an interactive, creative platform. The Z CAM S1 VR camera is a four-sensor system with high-speed Ethernet port, providing 4K at 60fps or 6K at 30fps (post-stitching output) and Z CAM’s WonderStitch. That is paired with Assimilate’s real-time Scratch VR Z bundle, which includes the features of Scratch and Scratch Web plus 360-degree tools and features, stitching and ambisonic audio. Continue reading NAB 2017: Assimilate, Z CAM Tackle VR Production Workflow

NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

The final panel at ETC’s conference on VR/AR convened producers who have worked on virtual reality projects. Producers Guild of America vice president, new media council John Canning moderated the discussion with producers from ETC@USC, StoryTech Immersive, Digital-Reign and The Virtual Reality Company. StoryTech Immersive president/chief storyteller Brian Seth Hurst spoke about his experiences creating “My Brother’s Keeper,” a 360 spin-off of PBS’s “Mercy Street.” “We were able to get close and intimate with our actors,” he said. Continue reading NAB 2017: ETC Panel Tells the Producer’s Perspective on VR

NAB 2017: Oculus Details Journey to VR Film ‘Dear Angelica’

Oculus Story Studio founder/technical director Max Planck was invited to the ETC conference on AR/VR at NAB to discuss his company’s creation of “Dear Angelica,” a 13-minute dreamlike VR tale of how we remember our loved ones. The film, which played to great acclaim at the last Sundance Film Festival, is notable for the fact that it was entirely hand-painted inside VR space, by illustrator/art director Wesley Allsbrook, and written and directed by Saschka Unseld. Planck described how the inspiration for the film came out of graphic novels. Continue reading NAB 2017: Oculus Details Journey to VR Film ‘Dear Angelica’

NAB 2017: A Look at VR Short ‘Pearl’ and Its Ambisonic Audio

Oscar-nominated “Pearl,” the short VR film directed by Passion Pictures’ Patrick Osborne, was the focus of a discussion about ambisonic audio during this week’s ETC conference on VR/AR in Las Vegas. Google Spotlight Stories creative director, audio and music Scot Stafford and Dramatic Audio Post sound designer/mixer Jamey Scott described their work on the film as well as their path to working on 360-degree and VR movies. Stafford pointed to his work at a story incubator at Motorola, run by Google, to make content for the mobile platform. Continue reading NAB 2017: A Look at VR Short ‘Pearl’ and Its Ambisonic Audio

NAB 2017: Google Unveils the New $17K Yi Halo VR Camera

At NAB this week, Google introduced its latest VR camera, the Yi Halo, one year after partnering with Xiaomi-backed, Chinese action cam maker Yi Technology. The $17,000 spherical device, which uses Google’s cloud-based stitching system Jump for producing stereoscopic 360-degree videos, will be available this summer. The Yi Halo combines 16 4K action cams with an extra camera facing upwards. While Google unveiled Odyssey two years ago, featuring 16 GoPros, the rig has largely served as a test case. The Yi Halo, however, is commercially designed with feature improvements and multiple extras. Continue reading NAB 2017: Google Unveils the New $17K Yi Halo VR Camera

NAB 2017: ETC Charts Path From Big Data to Big Knowledge

At ETC’s conference on machine learning/AI at NAB, director of data and analytics Yves Bergquist talked about the work ETC@USC is doing to understand AI, storygraphics and audience intelligence. At the heart of the question, he said, is why we like or don’t like a movie or TV show. Getting an audience member to describe why she liked her favorite movie, he responded that the people who made that movie don’t know why she liked it. “Not because they’re stupid, but because it is a very complex, multi-faceted question,” he said. Continue reading NAB 2017: ETC Charts Path From Big Data to Big Knowledge

NAB 2017: ETC Examines Impact of Machine Learning and AI

In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI

NAB 2017: A Look at the Evolving Trends in VR and AR Audio

At the ETC conference on VR/AR, Source Sound VR’s Linda Gedemer moderated a panel of audio experts to talk about today’s VR audio tools, the trends animating VR audio, and their wish list for future technology. Everyone agreed that the audio toolsets for VR/AR seem to change nearly every day, although a handful of tools — such as Dolby Atmos and game tool Wwise — stand out as being widely accepted in this industry sector. Panelists from OSSIC, Nokia, and Source Sound VR described the toolsets they use. Continue reading NAB 2017: A Look at the Evolving Trends in VR and AR Audio

NAB 2017: FCC Chair Ajit Pai Vows to Trim Dated Regulations

In his first appearance at NAB, FCC chair Ajit Pai got a warm welcome from broadcasters who liked what they heard. Pai promised to promote ATSC 3.0, also known as “next gen TV,” prune out regulations that are out-of-date or present obstacles to broadcasters, and tweak others. “Inertia is a powerful force in government,” declared Pai, who said he was “fundamentally optimistic” about broadcasting’s future. “There are close to 1,000 pages of broadcast rules, many of them decades old, and I’m trying to change that.” Continue reading NAB 2017: FCC Chair Ajit Pai Vows to Trim Dated Regulations

NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

As part of the Next Generation Media Technologies program at NAB, in partnership with ETC@USC, Walden Pond chief executive Wendy Aylsworth moderated a panel on “Thought Leadership for Key Players in the Industry.” Leaders from cloud initiatives at Microsoft, Google, Adobe and Avid Technology detailed their experiences in evolving cloud offerings, as well as the challenges in making these services a reality. Because the cloud is capable of multiple workflows, each leader had a different take on its benefits. Continue reading NAB 2017: Thought Leaders Gather to Discuss Cloud Potential

NAB 2017: M&E Companies Describe Their Move to the Cloud

Another NAB panel in partnership with ETC@USC looked at several large-scale, high-resolution implementations in the cloud. Moderator Brian Campanotti, global director of business development for Oracle Digital Media Solutions led panelists through a discussion on how a major media organization can successfully make the paradigm shift from IT center to cloud infrastructure, leaving behind traditional on-prem storage and processing. Company case studies included Sony, Technicolor and Fox Network Groups. Continue reading NAB 2017: M&E Companies Describe Their Move to the Cloud

NAB 2017: Sling Announces New Hardware Plus AirTV Promo

Sling Media announced its $999 SlingStudio hardware this week, intended as a cost effective and easy-to-use alternative for video creators who plan to share live video streams via Facebook Live or YouTube. Sling TV is also offering a significant discount on its AirTV Player and AirTV Adapter for customers who prepay for at least three months of service. Introduced at CES in January, AirTV is an OTA/OTT box that runs on Android TV. According to Sling TV CEO Roger Lynch, a recent study found that four out of five pay TV subscribers are interested in a la carte TV. Continue reading NAB 2017: Sling Announces New Hardware Plus AirTV Promo

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

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