Netflix VP Says Viewers Can Expect More Interactive Series

Following the global success of its choose-your-own-adventure style “Black Mirror: Bandersnatch,” Netflix plans to produce more such interactive content. During his keynote at the FICCI-Frames conference in Mumbai, VP of content Todd Yellin explained that new interactive approaches could include, for example, a romantic comedy in which viewers determine whether characters get together. Yellin told the crowd that “Bandersnatch” is “a huge hit” in India and “around the world, and we realized, wow, interactive storytelling is something we want to bet more on.” Continue reading Netflix VP Says Viewers Can Expect More Interactive Series

Netflix Plans to Experiment With Lower Price in Asian Markets

Netflix revealed its plan to test a lower-priced tier of its subscription streaming service in certain areas as part of a strategy to boost sales, especially in emerging markets such as Asia. While the company has not committed to specific regions or a time frame, CEO Reed Hastings explained that Netflix is looking to experiment. The move would represent a shift for the company, which has consistently maintained or raised its prices while spending more on new content and local productions to attract new customers. Netflix is not expected to reduce the cost of its lowest tier, but rather introduce an alternate fourth tier with different features. Continue reading Netflix Plans to Experiment With Lower Price in Asian Markets

Amazon and Google Continue Their Plans for Drone Delivery

Google has joined Amazon in the race to deliver goods faster by small unmanned aircraft. The tech giant has had “Project Wing” in development for two years, but the company does not expect to build mini helicopter drones for another few years. Meanwhile, the Federal Aviation Administration is still imposing restrictions on flying drones in the U.S., which could slow such plans. Amazon, however, may start drone delivery in India, which does not currently have drone regulations. Continue reading Amazon and Google Continue Their Plans for Drone Delivery