In the new age of streaming (and often binge-watching) video content across multiple platforms, the distinction between movies and TV shows has become blurred. The Emerging Issues Task Force, a part of the non-profit Financial Accounting Standards Board (FASB), is recommending a change that would impact the profits of today’s TV shows. Calling the difference between such shows and movies as “no longer relevant” for gauging companies’ finances, the new accounting rules would let TV producers track costs the same way movie producers do. Continue reading New Accounting Rules Could Impact the Profits of TV Shows

Snapchat Shows is exceeding Snap Inc.’s expectations, encouraging the company to focus on an ambitious expansion to the app’s 166 million daily global users. The first Snapchat Show launch, in January 2016, was an internal creation, “Good Luck America,” which has since averaged 5.2 million viewers per episode in its second season, a 53 percent surge from its first season. That popularity is emboldening a long list of celebrities and media entities to jump on board, among them Jimmy Fallon, James Corden, A&E and BBC. Continue reading TV Networks Add Snapchat Shows to Multiplatform Strategy

Nielsen is no longer launching its syndicated Total Content Ratings on March 1 as originally planned — and has yet to reveal a new target date for when the data will be publicly released. “We’re going to revisit and reassess at a later date,” said Jessica Hogue, SVP product leadership at Nielsen. The new multi-platform TV metrics were expected to be made available to all clients, including networks, analysts and press, but instead will have a limited commercial release on March 1. The syndicated product is meant to publicly release the results of cross-platform measurements, including those across streaming platforms and mobile devices, for all networks implementing the tech. Continue reading Nielsen Modifies the Wide Release of its Total Content Ratings

The NBA, partnering with BroadbandTV (BBTV), has introduced a new multi-platform video initiative, NBA Playmakers. Aimed at millennials, the new online video network allows fans to make their own videos, with access to some NBA content and inclusion on a soon-to-launch YouTube channel. A video that draws a big audience or shows special talent will win its creator tickets, access to the NBA video team and other goodies. This initiative is the first foray that the league, with BBTV, plans to showcase high-quality fan content. Continue reading NBA Debuts Fan-Created Video Initiative Aimed at Millennials

Podcasts have some unique challenges in attracting new listeners, since there is no universal method for sharing audio files on social media and distribution has been mainly limited to the Apple Podcasts app. However, podcasts like “Serial” are trying to change that by producing more multimedia content to make it easier to share on a wider variety of social media and spread the word about the show. Other brands, like Google Play and Pandora, are jumping into podcast distribution with new apps and products. Continue reading Podcast Experiments with Sharing Related Multimedia Content

In a multi-channel, multi-device and multi-platform world, any given network finds it increasingly difficult to differentiate itself from the others. Good programming isn’t enough when so many outlets are producing so many quality shows. This was the dilemma that panelists wrestled with in a conversation on “Hollywood Media: Platforms and Brands.” One clear message was that a younger generation doesn’t make distinctions among screens, as long as they are getting the content they want. Continue reading Media Networks Look at Platforms, Brands, Game-Changers

Panelists at the Entertainment Merchants Association’s Digital Media Pipeline 2014 conference last week considered what defines a premium experience for consumers and how to best deliver it. Execs from Inception, MovieLabs, The Orchard and Sony discussed today’s variety of platforms, ways to keep consumers connected to content, meeting consumer demands, the need for a universal specification that supports multiple platforms, using social tools for search and discovery, and more. Continue reading Digital Media Pipeline: Making Digital a Premium Experience

Maker of the popular iHeartRadio app, Clear Channel Communications, will rename itself iHeartMedia as it moves further towards digital media following the success of its radio streaming efforts. The iHeartRadio Network, which includes the websites of Clear Channel’s broadcast stations like KIIS in Los Angeles, attracts 97 million visitors per month. The company also sponsors the iHeartRadio Music Festival featuring some of the biggest Top 40 artists in the nation. Continue reading Clear Channel Emphasizes Digital with iHeartMedia Rebranding

Television networks are currently entangled in expensive negotiations with cable companies over retransmission fees and rights to stream content on other devices. However, if a TV network were to sell its shows directly online with a Netflix-like subscription, GigaOM speculates that the network could still remain profitable and consumers would not have to pay for expensive cable packages. This new model could potentially redefine content distribution via the Internet and television. Continue reading TV Networks to Benefit by Unbundling from Cable Packages?

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

In an effort to convince customers that pay TV is worth the cost, Verizon is expanding its live TV streaming options to allow FiOS subscribers to watch local CBS and Fox stations at home on mobile devices. The company is also adding 16 available-for-viewing cable channels to its out-of-home live TV streaming for a total of 25. Still, those channels do not include broadcast channels or many popular cable nets. Such multiplatform rights have proven difficult to for cable providers to obtain. Continue reading Verizon Expands In-Home Device Streaming with CBS and Fox

Vimeo is providing filmmakers with movies at the Toronto International Film Festival the opportunity to have their films viewed by larger audiences through online streaming. Vimeo is offering a $10,000 advance to filmmakers who agree to feature their movies exclusively on the site for 30 days. With consumers increasingly turning to their mobile devices for viewing movies, the partnership may prove profitable for emerging filmmakers. Continue reading Vimeo Partners with Toronto Film Festival in Streaming Deal

“The Optimist,” developed by Walt Disney Imagineering, is the latest take on the multi-platform experience known as the alternate reality game (ARG). Linked to the Damon Lindelof and Brad Bird film due in 2014 called “Tomorrowland,” the new ARG is part of Disney’s efforts to create new interactive experiences that place its audience members directly in the action and reach beyond the niche ARG audience to attract more people. Continue reading Walt Disney Imagineering Redefining Alternate Reality Games

Multiplatform video service provider Vubiquity and DVR pioneer TiVo announced a partnership yesterday that will integrate Vubiquity’s AnyVU Streaming service with the TiVo user experience. AnyVU Streaming is an end-to-end multiplatform video solution that enables service providers to launch TV Everywhere services. The TiVo user interface will allow for integration of Vubiquity’s subscription movie package ViewNow on any device. Continue reading AnyVU: Vubiquity and TiVo Partner on TV Everywhere Solution

During NewBay Media’s “TV in a Multiplatform World” event last week in New York, industry execs participated in a panel called “Tablet Tune-Ins: Syncing Up with the Second Screen” that was moderated by Jeff Baumgartner, technology editor for Multichannel News. The panel discussed some compelling points regarding today’s second screen experience, the status of user engagement and the emerging role of HTML 5 technology. Continue reading Will HTML 5 Help Streamline the Second Screen Experience?