At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

During the ETC Cloud Innovation Conference at NAB 2016, writer/director Abi Corbin discussed “The Suitcase,” a short film produced in the cloud, about a baggage handler who innocently steals a suitcase that contains terrorist plans. The film was a follow-up to “Luna,” a run-and-gun test on producing in the cloud. Daniel De La Rosa, director of film production technologies at Universal Pictures explained, “The goal was to test next-gen cloud-based workflows as well as the C4 framework which served as the glue.”
Continue reading ‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

When Ang Lee was asked about his opinion of VR, at the conclusion of a panel at the NAB Show focused on the technical aspects of making “Billy Lynn’s Long Halftime Walk,” he demurred that he was still very focused on making his way through the highly experimental process of creating a movie that combines 3D stereoscopy with 4K and 120 fps. The result, as seen in an 11-minute clip, is so immersive that some viewers compared it to VR. Lee didn’t dismiss VR, and believes it might eventually encompass theatrical experiences. Continue reading NAB: Immersive Films Present Possibilities, Face Challenges

Filmmaker Ang Lee gave a keynote talk at NAB 2016 with editor Tim Squyres and production system supervisor Ben Gervais about the path to creating his upcoming feature “Billy Lynn’s Long Halftime Walk,” which was shot in 3D, 4K, at 120 frames per second. An 11-minute clip from the film ran all afternoon, drawing long lines and buzz. No theater can currently show the movie the way it was shot, but Lee says his curiosity and passion for storytelling led him to explore these formats, which create a compelling immersive experience. Continue reading Ang Lee’s ‘Long Halftime Walk’ to 4K, 3D, 120 fps Filmmaking

The first quarter of 2016 has brought some upbeat news to the movie industry, including the hits “Deadpool” and “Zootopia” which created a 12 percent uptick in box office compared to the same quarter last year. More long-term problems — stagnant attendance and the lure of Internet content — still threaten the bottom line. But what many exhibitors are really worried about is Screening Room, the brainchild of Napster co-founder Sean Parker, which offers first-run movies at home, at the same time they debut in theaters. Continue reading Many Exhibitors and Studios Remain Wary of Screening Room

Technicolor and Vubiquity inked a deal to debut an HDR video delivery service to distributors later this year, enabling a large-scale rollout to consumers at a “premium rate.” Vubiquity provides the technology for video distribution to linear channels and on-demand streaming. Technicolor offers its HDR Intelligent Tone Management system, which “upscales” video mastered for existing standards into HDR video, and its HDR distribution technology that lets a single video signal work for HDR TVs and older models. Continue reading Technicolor, Vubiquity Partner on HDR Video Upscaling System

Movie studios that use Facebook to promote upcoming films — such as “Batman v Superman: Dawn of Justice,” which has 4.4 million likes on its Facebook movie page — have discovered a potent downside to the extra publicity. Pirates post links to copyright-infringing streams; spam includes chain letters, pornography, phishing, malware and hate speech. Illegal sites are harvesting personal data and running money scams and now targeting publications with embedded Facebook comments, including BuzzFeed, ESPN and Huffington Post. Continue reading Pre-Release Piracy Grows Across Facebook and Publications

Starting next month, Netflix will increase the price of its two-stream HD service plan by 25 percent for long-term streaming customers. Subscribers previously paying $7.99 monthly will now be charged $9.99 per month for the service’s standard plan. The rate change will be based on subscriber billing periods. Those who signed up at $8.99 per month following the previous increase in May 2014 will experience the jump to $9.99 this October. Netflix members will have the option of continuing at $7.99 for a single stream SD plan or keeping the HD plan at $9.99. Continue reading Netflix’s Two-Stream HD Plan Increasing by $2/Month in May

Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

In the first 12 weeks this year, Google received takedown requests for 213 million links, representing a 125 percent increase over the same period in 2015, to remove copyright infringing sites, as per the Digital Millennium Copyright Act. The spike does not represent a dramatic increase in piracy but, rather, new automated tools for finding copyright violators as well as more copyright holders actively looking for infringers. The MPAA and Recording Industry Association of America say it’s proof that the DMCA isn’t working. Continue reading Spike in Takedown Requests Questions Effectiveness of DMCA

Sony is slated to roll out its 4K movie streaming service on Monday, April 4. First announced at January’s CES in Las Vegas, the new service will be called Ultra. Viewers will be charged $30 to purchase new Sony-produced films and $12-15 to upgrade pre-owned movies from their UltraViolet cloud locker. Ultra will also offer 4K HDR content such as extras previously only featured on discs. Consumers who buy a 2016 4K Sony TV will get four UHD movies bundled with their new television. Transactional VOD rentals are not expected to be an option featured with the launch. Continue reading Sony to Launch Ultra 4K Movie Streaming Service Next Week

For the last five years, Netflix has been throttling speed of its service to AT&T and Verizon subscribers so they would not exceed mobile data caps and incur extra charges that could discourage viewing on mobile devices. After T-Mobile’s chief executive noted that AT&T and Verizon customers were watching Netflix at slower speeds, the two carriers were initially blamed, but denied the charges. Net neutrality rules prevent wireless carriers from throttling the speed, but those rules appear not to apply to content companies. Continue reading Netflix, Not AT&T or Verizon, Throttles Speeds Over Networks

Redbox plans to launch a video streaming service called Redbox Digital. The DVD rental company previously launched Redbox Instant, a streaming service joint venture with Verizon, which lasted 18 months. The new effort will be a video-on-demand store similar to iTunes, Vudu or Google Play, letting consumers stream or buy digital copies of movies or TV show episodes. Redbox Digital will be part of the service’s existing loyalty program, integrate into its mobile apps and support TV-connected platforms like Chromecast and Roku. Continue reading Rental Kiosk Leader Redbox Readies Video Streaming Service

Hulu debuted an app for Samsung’s Gear VR now available in the Gear VR Oculus Store, the first of several VR apps for different platforms that the company plans to unveil. The app allows users to watch Hulu’s 2D TV/film content library in a 360-degree immersive environment, choosing from several settings (a living room, a big screen movie theater, a beach). Among original content is Hulu’s first VR film, “The Big One,” produced in partnership with Lionsgate and featuring Freddie Wong and his RocketJump brand. Continue reading Hulu Unveils its First VR App, Content for Samsung Gear VR

Vizio is launching a SmartCast TV set and several soundbars and speakers, all based on Google Cast, the same technology as that company’s Chromecast streaming stick. With the SmartCast TV, the user can control streaming services directly from his or her phone, without a remote control. Vizio just introduced a companion Android app on Google Play that will allow volume control and other basic functions as well as a movie/TV show guide. One partner in the launch is Walmart’s video service Vudu. Continue reading Google Cast Technology Powers New Vizio TVs and Speakers