Audience Entertainment, a startup dedicated to making the big screen interactive, is launching a software development kit that would allow companies to create a new type of advertisement. New content developed with the SDK would allow audiences to control what is on the screen by jumping or performing certain arm movements in unison. The digital cinema company Barco and Audience Entertainment have teamed up to bring this experience, referred to as “iD,” to 3,000 screens worldwide. Continue reading With Startup’s SDK, Movie Theater Ads Could Get Interactive

Walmart has surpassed online retail giant Amazon in sales growth for the first time in a decade. Global online sales for Walmart rose by 30 percent in 2013 to $10 billion, while Amazon experienced 20 percent sales growth. However, Amazon’s $67.8 billion in online sales are more than six times Walmart’s sales, and Amazon sold more last year than its next 10 largest competitors. To better compete with Amazon, Walmart is investing significantly in e-commerce. Continue reading Walmart Beefing Up its E-Commerce Efforts to Catch Amazon

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

Google has invented a new camera component to integrate into its future Google Glass-related smart contact lenses. These sophisticated lenses will allow users to control a tiny camera using the owner’s blinking patterns. The embedded camera will be able to capture and process an image to perform local functions in the contact lenses or on a remote device. This new technology may also be able to provide on-the-spot facial recognition or help blind people see. Continue reading Plans For Future Google Contact Lenses Include Micro Camera

Since the launch of the Nintendo Wii in 2006, consumers have found the idea of motion-controlled gaming to be appealing. However, the actual product never seems to work as well as promised. The recently released $60 “Kinect Sports Rivals” game uses new technology that aims to change those performance concerns. The technology includes an upgraded Kinect sensor, bundled with Microsoft’s $450 Xbox One game console. The new Kinect can detect finer body movements such as the opening and closing of a hand. Continue reading Kinect Sports Rivals: Next Wave of Motion-Controlled Gaming

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

Performance tracking wireless earphones, The Dash, have become one of the most funded Kickstarter projects in history. The company had a target of $260,000, but has so far raised over $3.1 million. The wireless stereo earphones play music via an embedded music player or Bluetooth and offer fitness monitoring. It will track users’ vital signs including heart rate, oxygen saturation and energy spent, as well as movement such as number of steps, speed and distance. Continue reading New Wireless Earphones Monitor Fitness Without Smartphone

Starbucks and McDonalds are working towards implementing mobile ordering and digital payment systems. Besides the pizza industry, most fast food chains have been reluctant to adopt digital ordering systems, while small businesses have been quick to accept GrubHub, which allows customers to order food online or through a smartphone app. Since GrubHub recognizes that fast food chains will likely create their own apps, the company is focused on partnering with independent restaurants. Continue reading Fast Food Giants Follow GrubHub’s Lead with Ordering Apps

Google recently announced a new initiative dubbed “Project Tango” that plans to integrate 3D sensor technology in a series of prototype Android smartphones. The venture involves a 5-inch phone built by Google that features sensors for tracking the device’s movement while modeling the surrounding space and landscape. “This could impact future game design, virtual set construction and location scouting,” notes ETC staffer Phil Lelyveld. “It could enable crowd-sourced 3D stitching of location modeling data.” Continue reading Project Tango: Google Aims to Bring 3D Sensor Tech to Phones

Via closed door demos and YouTube videos, Israel-based PointGrab has recently been promoting two new versions of its gesture-recognition software as a lead-up to this week’s CES. For the next generation smart home, AirTouch and PointSwitch will help consumers control devices by using gestures from a distance. The software products, which now work with standard 2D cameras on consumer devices, have already been integrated into TVs and PCs from Acer, Lenovo, Samsung and others.

Continue reading PointGrab to Showcase New Gesture Control Software at CES

The “mind-reading” keyboard app SwiftKey is what some tech writers say is part of a growing movement of devices and apps that will predict users’ needs and deliver them without having to be asked. Between the decline of computing costs and the ease of collecting data through apps, calendar appointments and more, companies like Google and Apple are rushing to deliver the best technology to anticipate what information or reminders users need. Continue reading New Internet Era: Devices Emerging That Predict User Needs

At the Children’s National Medical Center in Washington, DC, doctors are taking a new approach to pain therapy. Patients are encouraged to be active through the use of interactive video gaming consoles such as the Xbox 360. This new type of therapy allows doctors to track data and progress of patients, while the children are physically and mentally stimulated in order to improve their health. Continue reading Gaming Takes Physical Therapy Program to the Next Level