Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

Federal regulators are beginning to look into video games that follow the freemium model to determine whether or not they mislead consumers about costs. The idea behind this model is that users can download the game for free, but they need to pay in order to get further within the game. By claiming that the game is free, vulnerable players, such as children, can get sucked in before paying more and more money without realizing the true cost. Continue reading Federal Regulators Analyze the True Cost of Freemium Games

Facebook is currently building FB@Work, a version of its social media platform specifically designed for use during work hours. The effort, based in London, is a version of the site optimized for professional use, although sources did not specify whether FB@Work would focus on a chat system for communication within the office, or if it would be a professional social tool along the lines of LinkedIn. The general idea, however, is to create a version of Facebook that is less distracting in a work environment. Continue reading Facebook Reportedly Developing a Version for the Workplace

A full 32-page version of YouTube’s contract for its upcoming premium music subscription service has been leaked online through the blog Digital Music News. So far, the most controversial clause included in the contract concerns the ability of major labels to agree upon lowered rates and therefore influence the rate of royalties paid to independent labels. The leaked contract was drafted to send to these independent labels, but is not a reflection of the actual signed deals.  Continue reading Contract for YouTube Premium Music Service Leaked Online

Burstly and TestFlight provide support for developers and the App Store ecosystem in the form of beta testing services, app monetization, and analytics. TestFlight began as a technical hack that included over-the-air updates for enterprise apps. In 2011, the two companies merged to become Burstly, which Apple has now acquired. Development support is a much needed component of Apple’s system. Apple App Store customers spent more than $10 billion in 2013, with 3 billion app downloads in December alone. Continue reading Apple Acquires Burstly to Provide Support for App Developers

Yahoo is testing sponsored posts within Tumblr’s mobile apps, featuring ads from Sony Pictures and 20th Century Fox. The studios aim to generate buzz for movie releases, while Yahoo is hoping to monetize its 300+ million users. The sponsored posts will appear in a list of Tumblr’s most popular blogs under the “Explore” tab, linking to the blogs dedicated to the respective films. Other advertisers include TBS, Delta Air Lines and Calvin Klein. Continue reading Tumblr Launches Beta Advertising Model with Sponsored Posts

Twitter is intent on becoming like a social TV guide for its users, and the newest phase of that strategy can be seen in the platform’s latest app update. Now, in the corner of the screen, Twitter promotes television shows to users based on how active those users are. The idea is to drive traffic to TV programs. Down the line this kind of marketing will likely be monetized, but it needs to be done in a way that current and new users understand and do not find annoying. Continue reading Twitter Providing TV Suggestions Based on its User Activity

Just when it looked like Samsung was taking over Android, Google swooped in with a new in-app search function, as well as app content in mobile search results, for Android users. In the next few days or so, the features will be available not only for phones using the recently released Android 4.4, or Kit Kat, but also for older Android models within Google’s Search app. Google partnered up with Expedia, Trulia, Etsy and about nine other apps for the launch. Continue reading Google Launches In-App Search, Retains Control of Android

Vimeo reintroduced its Vimeo PRO service this week, with several major upgrades including up to 1TB of storage and unlimited HD plays. The service is targeting professional film and video makers, offering new options at the same subscription rate it unveiled when the service was first introduced two years ago. Vimeo also announced its VIP customer service plan, FTP support and Vimeo On Demand feature for monetizing video content. Continue reading Vimeo PRO: Same Cost, More Storage and Unlimited HD Plays

New York-based startup Foursquare may have found its most lucrative business move yet, which involves monetizing data about venues and locations that has been collected from millions of check-ins. The company already monetizes data through a partnership with Gnip, which sells packaged data from social services like Twitter, but these efforts may be expanded in the future if Foursquare partners with Yahoo for the company’s location data. Continue reading Foursquare and Yahoo Discussing Potential Data Partnership

Google recently released a software update for its Glass device. It is a preview that suggests how Google plans to monetize its wearable technology. The update now allows backwards swiping on Glass’ side touchpad and voice command control. These updates give users more information options, along with its contextual search service, Google Now, to make restaurant reservations, book hotels, order concert tickets and find nearby movies. Continue reading Glass Updates Hint at Monetizing Opportunities for Google

Digital media firm Fullscreen — which hosts more than 15,000 YouTube channels with 200 million subscribers and 2.5 billion monthly views — has launched a suite of apps designed to help content creators monetize videos through search engine optimization and partnership facilitation. The new Fullscreen Creator Platform also includes analytics tools for insight into audience behavior. In addition, Fullscreen has announced a free iOS app for tracking video performance from phones (Android coming soon). Continue reading Fullscreen Launches Creator Platform for YouTube Producers