YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

Google Implements New Ranking Signals for Mobile Web Results

Google recently announced that it plans to consider two new variables as ranking signals to help improve search results for mobile users of Google search. Google’s latest ranking signals will include a site’s mobile-friendliness and information from indexed mobile applications. The company is committed to helping website owners reconfigure their pages to be more mobile-friendly through various online guides and resources. The mobile-friendly ranking will take effect the third week of April. Continue reading Google Implements New Ranking Signals for Mobile Web Results