Apple Sports is a new free app for iPhones that delivers real-time scores, stats and more via a GUI designed by Apple. Available to download from the App Store in the U.S., Canada and UK, the app currently tracks Major League Soccer, Premier League soccer, the National Basketball Association, men’s and women’s NCAA basketball, and the National Hockey League, among others. More sports will be added over time, Apple said, mentioning Major League Baseball and the National Football League. The concept is designed to keep fans continuously connected to their favorite teams while driving Apple TV tune-in. Continue reading Apple Sports App Provides Stats, Real-Time Scores and More

TikTok’s new Pulse Premiere will allow publishers to sell ads alongside their posts and keep half the revenue, a move to engage institutional creators in addition to the influencers and app-savvy individuals that have been the video-sharing platform’s mainstay. An offshoot of TikTok’s Pulse program revenue-sharing plan, available for the top 4 percent of creators’ posts, Pulse Premiere permits ads against all posts from publishers including Condé Nast, NBCUniversal and Vox Media. Advertisers have embraced TikTok to reach Gen Z. Sensor Tower predicts the ByteDance-owned company will secure 2.5 percent of the domestic digital ad market in 2023. Continue reading TikTok Pulse Premiere Gives Publishers a 50 Percent Ad Cut

Big Tech has become a disruptor in the marketplace for sports rights, with Amazon and Apple bidding against traditional media for rights to NFL and MLB games in addition to college conference competition and Formula 1 racing, according to recent reports. Among the prizes, DirecTV’s expiring rights to the NFL Sunday Ticket, a package that is being shopped with a $2.5 billion annual price tag, $1 billion more than the satellite operator’s current deal, which ends in January. In addition, Google is said to be bidding on behalf of YouTube. Beginning September 15, Amazon Prime Video begins its exclusive carriage deal for “Thursday Night Football.”  Continue reading Big Tech Drives Up Sports Prices as Amazon, Apple Go All In

Alphabet’s Google Fiber, a service that provides fiber-to-the-premises IPTV content, is shutting down its bundle offering news, sports, local and premium channels. Existing subscribers to Fiber with TV will not see any changes to their service, but new customers won’t have the option. A company blog post explained that the service would return its focus “to where we started — as a gigabit Internet company.” It added that, “customers today just don’t need traditional TV … [because] the best TV is already online.” Continue reading Google Fiber Will No Longer Offer Its Traditional TV Bundle

ESPN+ is slated to launch on April 12th. ESPN’s new streaming service will cost $4.99 per month and will include “streaming access to live sports, original content, and on-demand programming delivered [via] a redesigned and personalized ESPN app, as well as ESPN.com,” reports TechCrunch. In August of last year, Disney made key announcements regarding plans for streaming video services: a Disney-branded platform slated for 2019, an ESPN-branded service for early 2018, and a majority stake in streaming tech company BAMTech, founded by MLB Advanced Media.

Continue reading ESPN Sets April 12 as Launch Date for New Streaming Service

According to Variety, “YouTube TV has secured exclusive rights to games with a new Major League Soccer team in Los Angeles, marking the first time a streaming service of any kind has made such a deal with a U.S. pro sports team instead of a TV alternative.” YouTube TV will also have naming rights to the Los Angeles Football Club’s jerseys when the team joins MLS next month. The games will be restricted to YouTube TV subscribers in the LA market, who will not be charged extra for access to the games (beyond the standard $35 per month subscription fee). Continue reading YouTube TV Signs Exclusive Deal with New Pro Soccer Team

In a significant departure from its traditional business model, Disney announced it plans to pull its movies from Netflix and roll out two of its own online streaming services. Early next year the company will introduce an ESPN streaming service that is expected to cover 10,000 events each year, including MLB, NHL and MLS content. The company also plans to launch a Disney-branded streaming platform in 2019 that will offer its movies and TV programming as well as original content exclusive to the service. Following the news, Netflix stock dropped 7 percent in after-hours trading. Continue reading Disney to Introduce Streaming Services Over Next Two Years

Facebook is pursuing eSports to satisfy user demand for more premium content. Earlier in 2017, the company inked deals with five eSports teams to publish live and on-demand video of players practicing and competing. Now Facebook has signed a deal with global eSports contest organizer ESL, to stream matches, player interviews and additional content. According to SuperData Research, in 2016 people watched 9.6 billion hours of live-streamed eSports and other videogame content, a number projected to rise to 11.4 billion in 2017. Continue reading Facebook Bolsters Premium Content With New eSports Deals

As part of Facebook’s strategy to expand its video business, the social network is looking to stream professional sporting events. Most recently, Facebook signed an agreement with Major League Soccer and Univision that will give the social platform exclusive, English-language streaming rights for a minimum of 22 regular season games in the U.S. The games will stream via Univision Deportes’ Facebook page, and the exclusive “Matchday Live” analysis shows produced by Major League Soccer will air on the MLS Facebook page. The first match-up is slated to stream this Saturday. Continue reading Facebook Signs Exclusive Streaming Deal with MLS, Univision

StubHub has become the first ticketing service to be made available on Apple TV. Users of the fourth-gen connected-TV device can now browse, check seating options, and buy tickets to concerts and sporting events through their televisions (although, to make a purchase, explains TechCrunch, “the Apple TV app will redirect users back to your mobile phone to complete the process”). StubHub, which was acquired by eBay in 2007, currently sells tickets via mobile apps for iPad, iPhone, Apple Watch and Android devices. According to Variety, “the company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra.” Continue reading StubHub Rolls Out First Ticketing App Available for Apple TV

During last week’s AT&T Major League Soccer All-Star Game, ESPN debuted a new camera system to broadcast and analyze the goalies’ moves from multiple angles within the goal areas. While more than 20 ESPN cameras were positioned throughout Providence Park stadium when the MLS All-Star team defeated Germany’s Bundesliga league champion Bayern Munich by a score of 2-1, four specially designed cameras were placed inside the goalposts. Continue reading ESPN Unveils New Goalpost Cameras at All-Star Soccer Game

The Digital Content NewFronts are an annual event in which companies that offer digital video give marketers a preview of their upcoming programming so that marketers will consider buying commercials ahead of time. This year, the growing event featured The New York Times, AOL, Microsoft, BuzzFeed and others. Among the newest offerings, Condé Nast will announce its plans to rapidly expand its online video content at its NewFronts presentation next week. Continue reading Digital Media Companies Present for Marketers at NewFronts

Attendees at the Hollywood Post Alliance Tech Retreat in Indian Wells were treated on Wednesday to an in-depth technical description of the most connected sports stadium in the world. James Stellpflug, VP of sports products at media company EVS Broadcast Equipment explained the inner workings of the latest systems currently running at Sporting Park, the home of Major League Soccer team Sporting Kansas City. Last summer we reported that Sporting Park is becoming a model for stadium technology and fan engagement. Continue reading HPA Retreat: Stadium of the Future? There’s an App for That

Robb Heineman has transformed the MLS Kansas City Wizards into the Sporting Kansas City, now one of the most tech savvy sports teams, using technology to connect to fans and to fill the stadium past capacity. This year, Sporting Kansas City has a waiting list for season tickets and has sold out 27 consecutive games. The team is becoming a model for stadium technology and fan engagement, and is creating a new business in the process. Continue reading Sporting Kansas City Connects to New Fans Via Smartphones