Meta Hypes Numerous Benefits of Metaverse for Advertising

Meta Platforms’ Vishal Shah told attendees of the Interactive Advertising Bureau’s annual leadership meeting that the brave new virtual world his company is conjuring will offer vast opportunities for marketing and promotion without the physical constraints of real estate leases, supply chain snags and geographic inconvenience. Appearing virtually, Shah revved the engines at “The Road to the Metaverse” tour, promising brands an exciting ride, albeit one that may take 10 years to hit cruising speed. Meta is stepping on the gas to get there, investing $11 billion in its Reality Labs VR unit last year.  Continue reading Meta Hypes Numerous Benefits of Metaverse for Advertising

Microsoft CEO Nadella Details His Vision of Metaverse-for-All

Microsoft CEO Satya Nadella thinks the metaverse will be transformative. “Just like the first wave of the Internet allowed everybody to build a website, I think the next wave of the Internet will be a more open world where people can build their own metaverse worlds, whether they’re organizations or game developers or anyone else,” Nadella told analysts on an earnings call last week. The remarks follow Nadella’s January 18 statement that Microsoft’s $69 billion bid for Activision Blizzard “will provide building blocks for the metaverse.” Microsoft expects the deal to close in fiscal 2023, which begins July 1. Continue reading Microsoft CEO Nadella Details His Vision of Metaverse-for-All

Google Quietly Developing Cloud-Based Android AR Goggles

Meta has a VR megaphone; Apple has been working on an AR headset; and Microsoft wants the best of both worlds, with its mixed reality HoloLens and headset-agnostic Xbox game platform. But observers say don’t count Google out. The search giant is reportedly ramping up its headset efforts under the codename Project Iris with a release target of 2024. As with HoloLens and, experimentally as of last summer, Passthrough API-enabled Oculus Quest 2 headsets, Google’s device-in-progress is said to use an outward-facing camera to provide a real-world backdrop for digital images. Continue reading Google Quietly Developing Cloud-Based Android AR Goggles

Apple’s Next Major Product Could Involve Augmented Reality

Next year, Apple is expected to unveil a glasses-like wearable that will be its big follow-up to the iPhone. This headset is expected to offer layers of information, objects and data spread to augment reality. Although Apple has remained mum on its plans for smart glasses, CEO Tim Cook is not shy about referencing AR and its “critically important” role in the company’s future, in September describing himself to a YouTube influencer as “AR fan #1,” and in a separate interview calling augmented reality one of the “very few profound technologies.” Continue reading Apple’s Next Major Product Could Involve Augmented Reality

The Sundance Film Festival Advances Tech for Hybrid Model

The Sundance Film Festival is returning to Park City, Utah in January after holding its last annual event entirely online. The 2022 Festival will introduce a new hybrid format that will expand The Spaceship, a virtual venue of the New Frontier exhibition where attendees can socialize and visit virtual reality and mixed reality installations. Sundance is also introducing a new Biodigital Bridge, a human-scale screen that will connect “festivalgoers in Park City and those attending The Spaceship online from anywhere in the world — establishing the Festival as a metaverse that overlays the physical event with a virtual one.” Continue reading The Sundance Film Festival Advances Tech for Hybrid Model

USC Students Compete in Second ETC Metaverse Challenge

University of Southern California students were invited to participate in the second of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Ten teams started work at 1:00 pm on Friday, October 8 and presented their ideas to judges from Epic Games, Universal Pictures, Disney Studios, Microsoft Azure and Google Cloud at 3:00 pm on Saturday, October 9. Each member of the winning teams — MetaversEdu and MetaMall — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading USC Students Compete in Second ETC Metaverse Challenge

ETC Launches First of Two Metaverse Experience Challenges

University of Southern California students were invited to participate in the first of two scheduled Metaverse Experience Challenges, hosted by ETC@USC. Making use of current and emerging tools, students were tasked with developing original ideas for compelling metaverse experiences. Six teams of randomly-grouped students started work at 1:00 pm on Friday, October 1 and presented their ideas to judges from Epic Games, Universal Pictures and Disney Research at 3:00 pm on Saturday, October 2. Each member of the winning teams — Meetaverse and Virtual Vinyl — received a Nintendo Switch “Fortnite” Edition, courtesy of Epic Games. Continue reading ETC Launches First of Two Metaverse Experience Challenges

Facebook Steps into Workplace VR with Horizon Workrooms

During the COVID-19 pandemic, IDC reported that Facebook sold more Oculus Quest 2 VR headsets than before. Now Facebook offers Quest 2 owners Horizon Workrooms, a free VR service that offers virtual meeting rooms. Users can participate with a customized cartoon avatar and the room offers virtual white boards for drawing and writing, a step towards what chief executive Mark Zuckerberg dubs the “mixed-reality future” for its 3.5 billion users. Zuckerberg introduced Workrooms in VR with employees and reporters in attendance. Continue reading Facebook Steps into Workplace VR with Horizon Workrooms

Microsoft Mesh Aims to Bring VR/AR Devices, Users Together

Microsoft Mesh is a new mixed-reality platform powered by Azure that enables people in different locations to meet and collaborate as digital representations of themselves in holographic experiences across a variety of devices. To demonstrate the shared experience, Microsoft technical fellow Alex Kipman appeared at the company’s Ignite digital conference this week via holoportation, and was joined by Cirque du Soleil co-founder Guy Laliberté, filmmaker James Cameron and Niantic CEO John Hanke to discuss related initiatives. Microsoft announced two apps built on the platform — a preview version for HoloLens 2 and a new Mesh-enabled version of AltspaceVR. Continue reading Microsoft Mesh Aims to Bring VR/AR Devices, Users Together

Former Magic Leap CEO Now Building Synthetic Characters

Rony Abovitz, who stepped down as chief exec of augmented reality company Magic Leap in 2020, is now heading Sun and Thunder, a startup focused on synthetic characters and interactive storytelling made possible by spatial computing. That latter goal leans into the work Abovitz did at Magic Leap to create mixed reality experiences. Abovitz said Sun and Thunder is building its own technology platform, the TREX101, and output isn’t tied to any specific media or platform. Meanwhile, Magic Leap is now headed by former Microsoft executive Peggy Johnson. Continue reading Former Magic Leap CEO Now Building Synthetic Characters

CTA Researchers Discuss Key Tech Trends to Expect at CES

In a live question-and-answer period during CES 2021, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh answered questions about technology trends not described in their earlier presentation on predictions for 2021. In answer to a question about what to expect this year from smart glasses, Koenig emphasized that, “this is definitely the year of augmented reality.” But, he added, rather than describing experiences as VR, AR or MR, he said those terms will be replaced by describing “degrees of immersion.” Continue reading CTA Researchers Discuss Key Tech Trends to Expect at CES

Spatial VR/AR Meeting Platform Is Now Free and Open to All

Spatial lets its enterprise customers use VR or mixed reality headsets to meet in virtual spaces. The company now plans to launch support for desktop web browsers, Android and iOS — open to all and free. That support means virtual meetings can include participants who do not have a headset. According to Spatial co-founder and chief executive Anand Agarawala, “in light of COVID, we’ve actually had an intense amount of demand — about a 1,000 percent increase.” He added that, unlike Zoom, “something like VR gives you that level of presence and personification.” Continue reading Spatial VR/AR Meeting Platform Is Now Free and Open to All

Apple Acquires Virtual Reality Live Streaming Service NextVR

Apple has purchased NextVR, a virtual reality video service that offered 360-degree access to live events, including sporting events from NBA, WWE and NHL. With a VR headset, users could enjoy the feeling of “presence” in NextVR’s panoramic stereoscopic 3D scenes. The company also offered 2D smartphone access and planned to support augmented reality devices. The service never became popular, however, and a failed 2019 funding round followed by the coronavirus-related cancellation of sporting events left it struggling to survive. Continue reading Apple Acquires Virtual Reality Live Streaming Service NextVR

Streaming Format GPEG Aims to Improve Gaming, Interactivity

Instant Interactive, a game-focused division of Primal Space Systems, is creating GPEG (Geometry Pump Engine Group), a “cousin of the MPEG format” and a different way of visualizing data. The parent company invested $8 million in the venture, aimed at game engines for more efficient streaming and interactivity for video entertainment. Primal Space Systems was co-founded by Barry Jenkins, a graphics expert; chief technology officer John Scott, formerly at Epic Games; and medical vision expert/chair Solomon Luo. Continue reading Streaming Format GPEG Aims to Improve Gaming, Interactivity

Qualcomm and ZeroLight Introduce 5G Mixed Reality System

Qualcomm and ZeroLight are launching an end-to-end solution that uses the former’s 5G-ready Snapdragon XR2 mixed reality chipset to offer Boundless XR for high-bandwidth wireless connection for mixed reality headsets. Aimed at the enterprise market, Boundless XR will enable developers to create lightweight, low-power headsets with the rendering power of a 300-watt computer. The solution relies on WiGig (60GHz Wi-Fi) or 5G, if there are nearby 5G base stations, something that enterprises could access via private 5G networks. Continue reading Qualcomm and ZeroLight Introduce 5G Mixed Reality System