NAB 2018: Immersive Media & Location-Based Entertainment

Location-based entertainment (LBE) is at the forefront of virtual reality and mixed reality content, and an NAB panel took a look at the role that LBE plays in distributing and popularizing this form of entertainment. Phil Lelyveld, ETC@USC’s lead of the Immersive Media Initiative program, noted that LBE represents the high-end of VR/MR storytelling, in contrast to home-based solutions. Technicolor Experience Center lead VR/AR experience producer Brian Frager said the industry adoption of standards will change that. Continue reading NAB 2018: Immersive Media & Location-Based Entertainment

Apple Submits VR Patents for Next-Gen Autonomous Vehicles

According to Patently Apple, “There have been a series of very smart and very cool patent applications surfacing of late covering a future mixed reality headset that could one day be a part of a virtual desktop system designed to edit 3D documents” and a “detailed invention covering an advanced gesturing control system for a heads-up-display system of an autonomous vehicle.” For the latter, the official patent application by Apple reads that the invention could lead to “safe, smaller, and less expensive autonomous vehicles.”

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Magic Leap Ships AR Headsets to Developers With Constraints

Under mysterious circumstances, some Magic Leap augmented reality headsets have started showing up at software developers’ offices. The headset itself is even more mysterious, in that access to it requires a commitment from the user that they keep it in a locked safe. Apparently, the Florida-based startup is worried about the balance of testing the product while losing control of it out in the wild. Magic Leap, which has raised more than $2.3 billion, has promised to deliver more sets to more developers later this year.

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Microsoft Shifting Its Focus From Windows to Cloud Computing

Microsoft is reportedly downgrading the scope of its Windows franchise to “reorganize its business around its growing Azure cloud-computing operations and its stalwart Office productivity business,” reports The Wall Street Journal. “The move is designed to focus Microsoft on its biggest areas of growth. In its latest quarter Azure revenue jumped 98 percent while Office 365 grew 41 percent … In the same period, the More Personal Computing unit, which includes Windows, gained 2 percent to $12.17 billion.” Continue reading Microsoft Shifting Its Focus From Windows to Cloud Computing

ThirdEye Debuts Smart Glasses With Hot-Swappable Batteries

At CES 2018, ThirdEye Gen Inc. introduced its X1 Smart Glasses, which are slated for shipment in Q1 2018 and notable for their long-lasting batteries. Two hot-swappable batteries, with a combined charge of 2,400Ah, let the user pop batteries in and out for a full 24 hours. The glasses can also project an HD augmented reality display equivalent to a 90-inch screen that is 10 feet in front of the viewer. ThirdEye’s App Store also lets developers submit free or paid AR/MR apps, receiving a percentage of every download of the latter. Continue reading ThirdEye Debuts Smart Glasses With Hot-Swappable Batteries

Magic Leap Reveals AR Headset, Its First Step to End Reality

Magic Leap finally came out with Magic Leap One, its long-anticipated augmented reality headset. The goggles are dubbed Lightwear, powered by the Lightpack, a small computer that the user mounts on her hip. The two-piece AR device is “engineered to be lightweight and comfortable for hours of exploration,” says the company, noting that it combines its Digital Lightfield technology with environment mapping, precision tracking and soundfield audio. Magic Leap founder Rony Abovitz adds that the device also has a powerful CPU and GPU. Continue reading Magic Leap Reveals AR Headset, Its First Step to End Reality

CES 2018: Wide Array of Conference Tracks for M&E Industry

CES 2018 features 2.5 million net square feet of exhibit space that sprawls through the Las Vegas Convention Center, Sands Hotel and Casino, Aria Resort, Venetian, Monte Carlo, Renaissance, Westgate Resort, The Palazzo, Vdara and two Wynn properties. If your feet and brain rebel after walking the floor for hours, CES offers a great alternative: over 200 sessions on the industry’s most pressing issues and new technologies, featuring top creatives and executives. The 200 sessions are divided into topic-specific tracks. Continue reading CES 2018: Wide Array of Conference Tracks for M&E Industry

VR and AR Expected to Further Redefine Experiences at CES

Virtual reality, augmented reality and immersive experiences crossed over the apex of the hype curve and are now tracking the slope of enlightenment as they develop into niche market applications or pivot into location-based entertainment. Resolution, frame rate, horizontal and vertical field of view in the HMDs (head mounted displays), and head and body tracking technology, have all improved over the last year with further advances expected next month at CES 2018 in Las Vegas. This applies equally to next generation HMDs, projection, and heads-up approaches to immersive experiences. Continue reading VR and AR Expected to Further Redefine Experiences at CES

ETCentric Begins CES Coverage with Advance Sector Reports

ETC@USC’s coverage of CES 2018 (formerly the International Consumer Electronics Show) is underway as ETCentric begins its series of preview stories. Between now and the start of CES on January 9 in Las Vegas, our team will explore emerging trends and technologies with a focus on how these innovations may impact or influence media and entertainment. Even with more than 3,900 companies filling 2.5 million square feet with new products, services and technologies that span every industry, we’ve identified three broad segments that will help us organize our coverage: Input, Throughput and Output. Continue reading ETCentric Begins CES Coverage with Advance Sector Reports

Venture Reality Fund Reports on Current VR/AR Landscape

The Venture Reality Fund has released its H2 2017 VR Industry Landscape map and report. The organization has generously posted the map, along with maps of the 1H 2017 European Landscape and Q2 2017 AR Industry Landscape. The VR Fund’s latest report highlights more than 450 companies developing infrastructure, tools, platforms, and applications for the VR/AR ecosystem. An interactive table, which VR Fund co-founder Tipatat Chennavasin began building in 2014, provides details of the companies.  Continue reading Venture Reality Fund Reports on Current VR/AR Landscape

Microsoft Opens Studios to Produce Mixed Reality Holograms

Microsoft is pitching its new mixed reality studios in San Francisco and London to developers and producers interested in creating holograms from real life objects. “Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and Cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms,” reports The Verge. The new studios will enable content creators to produce holograms for “regular 2D screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality headsets.” The company “is also expanding its Mixed Reality Academy program to San Francisco,” with workshops for “developing apps and experiences for VR and HoloLens headsets.” Continue reading Microsoft Opens Studios to Produce Mixed Reality Holograms

Intel Claims Big Performance Leap for Next Gen Core Chips

Intel reports that the eighth generation of its Core line of chips, to be debuted in new laptops in September, will offer as much as a 40 percent increase in performance over its previous generation. Although the PC market has been declining, Intel — whose chips are already in 80 percent of PCs globally — is still posting upticks. In Q2, Intel saw a 12 percent increase in chip sales. Intel’s only remaining competitor in this sector is Advanced Micro Devices (AMD), which is also bringing its new Zen chips to market this year. Continue reading Intel Claims Big Performance Leap for Next Gen Core Chips

Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Digital Cinema Camera Maker RED to Release VR/AR Phone

Camera manufacturer RED Digital Cinema plans to release a smartphone, dubbed Hydrogen One, that the company is calling “the world’s first holographic media machine.” Due to ship in the first quarter of 2018, Hydrogen has been introduced with a limited number of specifications. RED is marketing the camera as ready for virtual reality, augmented reality and mixed reality, with a 5.7-inch “professional holographic display” featuring nanotechnology that switches between 2D, 3D and holographic content. Continue reading Digital Cinema Camera Maker RED to Release VR/AR Phone

Finnish Startup Varjo to Debut VR Headset With Better Vision

Finnish startup Varjo aims to improve the resolution of images seen through VR and AR headsets. Ordinarily, the viewer with a VR headset sees the most detail looking straight ahead, in a rectangle comprising about 5 percent of his field of view. Varjo’s founders want to change that, especially for designers, architects and other professionals who work with 3D models. Resolution with VR and AR headsets from Oculus Rift, HTC Vive and Microsoft HoloLens has improved, but nowhere near the level we see in real life. Continue reading Finnish Startup Varjo to Debut VR Headset With Better Vision

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