ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

Lenovo Unveils Transparent Laptop and AI Portables at MWC

Lenovo made waves at the Mobile World Congress in Barcelona this week, debuting a transparent laptop that is evoking science fiction metaphors and, some say, pointing to a new direction in computing. Lenovo hailed the concept ThinkBook product as an “industry first,” complete with a borderless 17.3-inch MicroLED transparent display, providing a “see-through” experience. Lenovo also touted its AI-powered portables, including a new ThinkPad T14 Gen 5 and ThinkBook 14 2-in-1 Gen 4, both featuring Intel Core Ultra processors “for the next wave of personalized business computing.” Continue reading Lenovo Unveils Transparent Laptop and AI Portables at MWC

Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound

Zoom Meetings for Apple Vision Pro App Get Avatars and More

Virtual meeting tool Zoom has become one of the first companies to announce an app designed specifically for the Apple Vision Pro mixed reality headset, shipping February 2. Zoom’s new app “seamlessly blends video conferencing with users’ physical space, blurring the lines of in-person and remote meetings” with the Vision Pro for “a more real-world, immersive environment,” according to Zoom. The result is an “authentic spatial representation” of people and their motions in the Vision Pro world on Zoom. The app supports Apple’s Persona feature, which uses machine learning to generate digital avatars. Continue reading Zoom Meetings for Apple Vision Pro App Get Avatars and More

Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams

Microsoft has added the Mesh mixed reality platform to its Teams remote collaboration app, making 3D and VR meetings now generally available to desktop Windows users and those with Meta Quest headsets. The immersive 3D meeting environments feature spatial audio as well as “live reactions” and the other standard Mesh features will be available to those with Microsoft Teams business accounts. Custom immersive spaces are also available to those with Teams Premium licenses. Microsoft says “hundreds of millions” of people worldwide are currently using Teams, although Mesh for Teams has only been in public preview since late 2022. Continue reading Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams

CES: TCL Demos RayNeo X2 Lite Augmented Reality Glasses

The RayNeo X2 Lite 3D AR glasses were demonstrated for the first time at CES 2024 in Las Vegas last week. Weighing just 60 grams (2.1 ounces), the sleek eyewear was lauded for its microLED optical waveguide display and standalone form factor, which does not require tethering to a computer or smartphone. The RayNeo X2 Lite, releasing in Q3 2024, and the Ray Neo X2, which had a limited launch in China but has not yet been released to the rest of the world, are anticipated as the first microLED display augmented reality glasses which will be available in the United States. Continue reading CES: TCL Demos RayNeo X2 Lite Augmented Reality Glasses

Apple Pushes Immersive Entertainment for Vision Pro Headset

Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset

CES: Sony’s Mixed-Reality Headset Built for Content Creation

Sony Corporation debuted a mixed reality headset “aimed at supporting creators in sophisticated 3D content creation.” The Sony XR HMD includes “an XR head-mounted display with 4K OLED Microdisplays and Sony’s proprietary rendering technology” to enable real-time, high-definition “rendering of textures of 3D objects and facial expressions of human characters,” Sony announced at CES. The electronics giant disclosed plans to “collaborate with developers” of 3D production software, “including in the entertainment and industrial design fields.” At launch, Sony is exclusively partnered with Siemens to develop a collaborative product design solution. Continue reading CES: Sony’s Mixed-Reality Headset Built for Content Creation

CES: Breakthroughs in XR Address Adaption and Accessibility

While entertainment and telepresence are considered the most clear uses for virtual reality (VR), mixed reality (MR) and augmented reality (AR), several developers at CES 2024 demonstrated why in the short term, it may be that counterintuitive uses of extended reality (XR) as assistive technologies for visually impaired people provide the best case for its existence. The show demonstrated impressive ways to address macular degeneration, to assist in outdoor activities and to “read the room.” Two particular companies — Ocutrx and Lumen — showcased interesting headsets that may also point to a variety of entertainment, military, medical and enterprise applications. Continue reading CES: Breakthroughs in XR Address Adaption and Accessibility

CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699

Apple Vision Pro Headset Available to U.S. Market February 2

Apple has set a February 2 release date for the much-anticipated Vision Pro mixed reality headset, with preorders to begin January 19. The $3,500 device (plus $149 for prescription lenses) will be available to U.S. buyers at all Apple Store locations and through the Apple Store online. News of the company’s first new product since the Apple Watch in 2015 sent Apple shares up 7.74 percent by market close, even though the device is at this point (and price) aimed at enterprise customers. The headset has 256 GB of storage and runs on Apple’s new visionOS, the company’s first spatial operating system. Continue reading Apple Vision Pro Headset Available to U.S. Market February 2

CES: Qualcomm Chip Enables Faster Mixed Reality Features

Qualcomm’s Snapdragon XR2+ Gen 2 chip for extended reality platforms is designed to allow those who incorporate it into their gear to give Apple’s ambitious and technologically advanced Vision Pro headset a run for its money. Qualcomm says as part of the second gen Plus launch announcement that Samsung and Google have committed to using its new chip to power gen two XR experiences. Among the noteworthy XR2+ features is its single-chip architecture for 4.3K spatial computing at 90 frames per second. It supports 4.3K per eye resolution and 12 or more concurrent cameras to VR and mixed reality experiences. Continue reading CES: Qualcomm Chip Enables Faster Mixed Reality Features

Meta Platforms Continues Its Pursuit of AI and the Metaverse

Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse

Apple Intros Spatial Video Recording with Latest iOS Update

Apple has released the iOS 17.2 update for newer iPhones. New features include spatial video recording and a Journal app that generates prompts designed to get users writing about their lives based on data running through the phone. The 3D spatial video can also playback on 2D on any device but is optimized for dimensional viewing on Apple’s Vision Pro headset, due for release in 2024, starting at $3,500. The Journal app, unveiled at June’s WWDC, is described as a health and wellness feature (that oddly does not yet integrate with the Apple Watch). Continue reading Apple Intros Spatial Video Recording with Latest iOS Update

Apple’s Vision Pro May Compete in the AR Enterprise Space

Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space