Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

For the last five years, Amazon’s average profit margins remained at 1 percent, and founder Jeff Bezos counseled patience. Amazon Web Services, its profitable cloud services business, drove shares up to $1,300, and now BMO Capital Markets raised its Amazon price target to $1,600 per share. That’s because Bezos’ end game is becoming clearer: a marketing platform that takes advantage of Amazon’s immense audience. Some analysts believe its shares could reach $2,000, making it the first company with a $1 trillion market value. Meanwhile, Amazon continues plans for its second headquarters. Continue reading Amazon Plans to Compete in Advertising, Narrows HQ2 Sites

Netflix Users Are Watching a Billion Hours of Video Per Week

While facing increased competition from Amazon Prime, HBO Go, Hulu and others, Netflix revealed that its users collectively watched about one billion hours of content per week in 2017 (that’s more than 140 million hours per day). Despite being an impressive number, the average user may actually be watching less over time. Based on 109 million global subscribers, the math points to about 480 hours per account. According to TechCrunch, “at the end of 2015, Netflix announced that the 74.7 million users it had at the time had watched 42.5 billion hours of content that year. That suggests about 570 hours per year per account.” Continue reading Netflix Users Are Watching a Billion Hours of Video Per Week

Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

On November 22, Disney-Pixar will release the animated feature “Coco,” which takes place during Dia de los Muertos, a Mexican holiday honoring the dead. Pixar has also debuted its first VR experience, “Coco VR,” created in partnership with Oculus. “Coco VR” is available on Rift headsets, with a Gear VR version out next week. Pixar dubs the experience a “social adventure” where participants embody skeletal characters and explore the Land of the Dead and the holiday, to learn about the film, the festival and the traditions. Continue reading Pixar Makes Its First Foray into Virtual Reality With ‘Coco VR’

Competition Ramps Up to Host Amazon’s New Headquarters

Amazon, which invited U.S. cities to submit a proposal to become the company’s second headquarters, reports it has received responses from 238 cities and regions, representing 54 states, provinces, districts and territories. The project is expected to cost $5 billion over almost 20 years. New York, Boston, Atlanta, Nashville and Austin have said they submitted proposals, as did hurricane-battered Puerto Rico and several locations in Mexico and Canada. Reportedly, only seven U.S. states did not enter the contest. Continue reading Competition Ramps Up to Host Amazon’s New Headquarters

Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

The numbers are in for Amazon’s first live-stream of NFL “Thursday Night Football,” the September 28 match between the Chicago Bears and Green Bay Packers. Amazon topped Twitter’s 2016 numbers with regard to average audience size and time spent viewing, with 1.6 million global viewers tuning in to the Amazon Prime stream. Prime Video views are just 2.5 percent of the total audience for the game, almost all of which came from TV. The game was broadcast by CBS and also streamed on the NFL Network. Continue reading Amazon’s First ‘Thursday Night Football’ Game Tops Twitter’s

Report Lists 29 Governments That Manipulate Social Media

The University of Oxford just released a disturbing report documenting increasing evidence that 29 governments around the world are exploiting Facebook, Twitter and other social media platforms to influence — both domestically and internationally — public opinion, distribute false news and sabotage those perceived as foes. As might be expected, autocratic rulers use these strategies, but so do governments that have been elected democratically. The tactics employed vary from country to country. Continue reading Report Lists 29 Governments That Manipulate Social Media

Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Facebook will begin to live-stream more than a dozen UEFA Champions League soccer matches in September via a partnership with Fox Sports. The deal includes double-headers during the group stage, four round of 16 games and four quarterfinal matches. With the Champions League, Facebook adds a high-profile event to its growing lineup of live sports. The social giant is betting that live sports, which draw viewers to comment on social media platforms, will also be appealing to advertisers. Twitter, for example, has already committed to all-day live video programming. Continue reading Facebook, Fox Sports Partner to Live Stream UEFA Soccer

Amazon Cash for Those Without Credit Cards, Bank Accounts

To succeed in countries where large percentages of the population do not have bank accounts, Amazon is launching Amazon Cash, a new service that allows users to add cash to their Amazon accounts without incurring fees. Otherwise, to make cash purchases, such customers would have to buy an Amazon Gift Card or purchase a prepaid card. To access Amazon Cash between $15 and $500, the user requests a barcode, accessed through Amazon’s website mobile app or via text message, which is presented to a participating retailer. Continue reading Amazon Cash for Those Without Credit Cards, Bank Accounts

Panel Weighs Possibility of a Single Global Drone Regulation

A CES 2017 panel on drones and regulation, led by CTA vice president of tech policy Doug Johnson, brought together representatives from the U.S., U.K., Mexico and Singapore. By the time the session was over, Jaime Reyes Robles, secretary of innovation, science and technology for the state of Jalisco in Mexico, had exchanged cards and the possibility for meetings with Federal Aviation Administration’s Marke “Hoot” Gibson and Amazon vice president for global innovation policy and communications Paul Misener. Continue reading Panel Weighs Possibility of a Single Global Drone Regulation

CTA and GfK Report Examines Tech Trends by Global Region

2016 was the year of the unexpected, says CTA senior director of market research Steve Koenig, referencing Brexit and the election of Donald Trump as U.S. President among other global events. In a presentation on the results of a report conducted by the Consumer Technology Association and GfK on Global Consumer Technology Spending Forecasts, Koenig also broke down trends according to regions, looking at North America, Latin America, Western Europe, Central and Eastern Europe, developed Asia, emerging Asia and Middle East/Africa. Continue reading CTA and GfK Report Examines Tech Trends by Global Region

Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

If you’re in the U.S., India, Russia, Canada or Mexico, the next time you want to tweet a photo, the top stickers will come from PepsiCo. The company, which has created almost 50 different stickers, is Twitter’s first partner in promoted stickers. Of those, only eight will be available to Twitter users, specific to 10 countries, including those listed above. In the U.S, Twitter users have the option of two Pepsi cans side by side, smiley emoji, a barbeque grill, and a ballet dancer’s feet clad in red pointe shoes. Continue reading Twitter and Pepsi Ink Deal to Add Promoted Stickers to Photos

Uber Inks Deal with Chinese Rival Didi, Focuses on Mapping

After two years of spending big to succeed in China, Uber has thrown in the towel and made a deal with rival Didi Chuxing. As a result, for a 20 percent stake, Uber China will become part of the larger Chinese company, which is valued at $35 billion. Prior to the deal, Didi was valued at $28 billion. Uber purportedly spent more than $2 billion in China. Meanwhile, Uber is using some of the $13.5 billion raised recently from investors to double-down on its global mapping project, with a $500 million investment. Continue reading Uber Inks Deal with Chinese Rival Didi, Focuses on Mapping

Nielsen Adds Facebook, Instagram to Its Social Media Tracking

In Fall 2013, Nielsen expanded its purview into the social media sphere with its “Twitter TV Ratings.” The company is now adding Facebook and, later, Instagram, to its “Social Content Ratings” that will measure aggregate-level chatter related to TV shows in posts shared with friends, family, followers and the public. The new social media ratings are slated to be available sometime in the first half of 2016, wherever Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and the U.S.). Continue reading Nielsen Adds Facebook, Instagram to Its Social Media Tracking

AT&T to Discuss Smart Cities Initiative and Partners at CES

AT&T plans to reveal details regarding its “smart cities” initiative during CES 2016. The company is making a major push to turn traffic lights and other city objects into new tools for reducing expenses while efficiently managing congestion and energy. Telecoms are starting to work with municipalities to leverage data collected from sensors positioned throughout cities to help drivers find parking spaces or clear driving routes, for example. According to AT&T Mobility CEO Glenn Lurie, partners in AT&T’s initiative will be introduced in Las Vegas this week. Continue reading AT&T to Discuss Smart Cities Initiative and Partners at CES