ETC@USC Tests Production in the Cloud with ‘The Suitcase’

At the London Hotel in West Hollywood, the Entertainment Technology Center @ USC unveiled “The Suitcase,” a 20-minute film that serves as a proof of concept for production in the cloud. “We wanted to examine how we create a common framework for all the different resources you’re dealing with in the IT environment,” said ETC Project Cloud senior project lead Erik Weaver. “This short film was a way to bring those things together — including an end-to-end HDR color workflow and metadata — and test them out.” Continue reading ETC@USC Tests Production in the Cloud with ‘The Suitcase’

‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

During the ETC Cloud Innovation Conference at NAB 2016, writer/director Abi Corbin discussed “The Suitcase,” a short film produced in the cloud, about a baggage handler who innocently steals a suitcase that contains terrorist plans. The film was a follow-up to “Luna,” a run-and-gun test on producing in the cloud. Daniel De La Rosa, director of film production technologies at Universal Pictures explained, “The goal was to test next-gen cloud-based workflows as well as the C4 framework which served as the glue.”
Continue reading ‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud production solutions. The app is available for both Android and iOS devices. The technologies were used in production of “The Suitcase,” the second short film to be produced through the Entertainment Technology Center and USC’s School of Cinematic Arts to test prove next generation workflow, use of the innovative C4 Framework, metadata, high dynamic range and 360 camera capture. Continue reading ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC Presents vNAB Cloud Innovation Conference March 2-3

The Entertainment Technology Center@USC will host its second annual vNAB Cloud Innovation Conference on March 2-3, 2016 in the Venice, California offices of Google. This year, the 2-day extension of the April NAB Cloud Innovation Conference presents “Masters of the Media Cloud Lifecycle” with 32 Media & Entertainment (M&E) superstars, panelists and keynotes presenting TED-style talks focused on cloud-related topics designed to keep senior leaders up to date on an ever-changing world. For more information please visit ETC’s vNAB page. Continue reading ETC Presents vNAB Cloud Innovation Conference March 2-3

HPA Tech Retreat: The Production Workflow Incorporating HDR

A panel of cinematographers, a digital imaging technician and a camera manufacturer talked about HDR production workflow issues that begin in pre-production discussions. The panel’s moderator, VFX cinematographer Mark Weingartner, asked the panelists if there were “fundamental differences between the ways we have been shooting and the way we need to shoot” for HDR. Cinematographer Bill Bennett, ASC noted that “since the inception of cinematography, we’ve been recording HDR images with film.” Continue reading HPA Tech Retreat: The Production Workflow Incorporating HDR

HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

New TV Technology: More Pixels, Faster Pixels, Better Pixels

In a conversation on new TV technology, Dolby Laboratories executive Pat Griffis described the three major ways that new technologies are improving the television image. “The more pixels we have, we get to the point where our eyes can’t see anymore — and we’re almost there,” he said. “Once we have motion, you get motion blur. We fix that by creating faster pixels with higher temporal resolution. The last and most important is how about making every pixel better?” The answer — no surprise to any CES 2016 attendee — is HDR. Continue reading New TV Technology: More Pixels, Faster Pixels, Better Pixels

Hollywood & Media: No One Owns Customers, Metadata Rules

The argument over who owns customers is over. “The customer will own himself more than ever,” says Ipsos executive Jake Dorn. “Who will own the data/metadata and who will make it actual? That’ll have a huge impact on the experience we see in the future.” TiVo executive Evan Young agrees. “We see people rebelling,” he says. “They’re shifting their habits to the media that suits their need, dropping on and off [outlets].” ICM’s Jonathan Perelman adds, “the consumer doesn’t care where it is or how it’s been made.” Continue reading Hollywood & Media: No One Owns Customers, Metadata Rules

SMPTE 2015: Hollywood Engineers Examine OTT Deployment

As OTT becomes an increasingly compelling delivery platform, engineers born and bred on over-the-air, cable and satellite technologies are closely examining various schemes for deployment. On SMPTE 2015’s second day, sessions focused on that topic, featuring panelists from Prime Focus Technologies, Comcast and USC Viterbi School of Engineering. The big take-away was that going over-the-top might take some planning but it’s a worthwhile route to take, to engage viewers and provide more data for advertisers. Continue reading SMPTE 2015: Hollywood Engineers Examine OTT Deployment

SMPTE HDR Report Offers Recommendations for Standards

The Society of Motion Picture and Television Engineers has published a study group report on the high dynamic range imaging ecosystem, now available for download on the SMPTE site. The report provides a detailed summary regarding “the implementation of HDR in professional media workflows and addresses key questions that will arise for industry members as they move forward in taking advantage of HDR technology.” In addition, it provides recommendations for standardization efforts. According to SMPTE, the report reflects the efforts of 170 international experts. Continue reading SMPTE HDR Report Offers Recommendations for Standards

CalECPA: California Governor Signs Landmark Privacy Law

California Governor Jerry Brown last week signed a new law designed to protect digital privacy rights. The California Electronic Communications Privacy Act (CalECPA) mandates that a warrant is required in order for state law enforcement agencies or investigators to compel businesses to turn over metadata or digital communications such as emails, texts, and cloud-stored documents. Additionally, it requires a warrant for the tracking or searching of electronic devices. The White House, meanwhile, has backed down on its battle with tech companies over encrypted data of digital devices. Continue reading CalECPA: California Governor Signs Landmark Privacy Law

There is Untapped Potential in Enhanced Online Video Search

We are used to very sophisticated search for text, but when it comes to online video, search tools are quite primitive. Netflix allows users to search by titles, people and genres; Hulu powers search for titles and people; and HBO Now restricts search to titles. The potential for exquisitely granular search — and potential new revenue streams — can be found in each TV show or movie’s rich metadata. But how to unlock it, and how to structure search is still open to question and experimentation. Continue reading There is Untapped Potential in Enhanced Online Video Search

Flickr Upgrade Includes Cloud Storage and Object Recognition

Photo sharing site Flickr is helping users store and organize their photos with new cloud computing and machine learning solutions. The service recently introduced a new automatic photo uploader for mobile and desktop and each user gets 1,000 gigabytes of free cloud storage. Sorting through photos is now easier with the new search function, which relies on machine learning tech to recognize objects, places, and people in photos. The new search engine works because the service automatically adds descriptive tags to uploaded photos. Continue reading Flickr Upgrade Includes Cloud Storage and Object Recognition

NAB 2015: AMPAS Launches Global Standard for Color Encoding

The Academy of Motion Picture Arts and Sciences used the NAB Show as the launch for the Academy Color Encoding System (ACES) — a free, open, device-independent global standard for color management and image interchange that targets digital production, mastering and long-term archiving of motion pictures. The Academy also announced the support of 22 leading companies that will participate in the ACES Logo Program, which was developed to “encourage consistent, high-quality implementations of ACES concepts and technical specifications throughout the industry.” Continue reading NAB 2015: AMPAS Launches Global Standard for Color Encoding

Bleep: BitTorrent Develops Secure Calling and Messaging App

San Francisco’s BitTorrent is leveraging its expertise in online file sharing tech to develop Bleep, an encrypted snoop-proof chat app. None of the texts or calls are stored, and only the two computers are involved in the communication. While the NSA could potentially monitor the interactions, the job becomes much more difficult with the new app. Not only does Bleep encrypt its traffic and encourage users to keep their identities secret, but it also uses no central server. Continue reading Bleep: BitTorrent Develops Secure Calling and Messaging App