Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming with Social Media Influencers on the Rise

Facebook-owned photo- and video-sharing app Instagram announced yesterday that it plans a change to its advertising strategy that involves more sponsored ads from social influencers. Instagram will offer brands the ability to promote creators’ branded content in users’ feeds, regardless of whether or not those users follow the influencers creating the content. The move could be lucrative for popular influencers who generate revenue promoting products and services, but may prove frustrating to average users who will subsequently see more unwanted ads in their feeds. Continue reading Instagram Plans to Introduce More Ads From its Influencers

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career