Avid is moving its workflow to the cloud, providing its popular on-site editing interface to distributed production teams that will now have instant access to assets across platforms, from broadcast and cable to web and social media. Geared towards news and sports operations, the Avid Media Production in the Cloud subscription service offers a secure and convenient way to integrate existing tools and workflows with the power of the cloud “without committing to a forklift overhaul or the need for additional training,” Avid director of solutions marketing, media and cloud Raul Alba said of the rollout. Continue reading Avid Debuts ‘Media Production in the Cloud’ by Subscription

In a Wednesday morning session at the HPA Tech Retreat in Palm Desert, Netflix’s Rohit Puri, engineering manager of the Cloud Media Systems team took attendees on a tour of the Netflix Media Database. The Netflix service experience, he explained, is made up of a seamless user interface, personalized content recommendation, efficient media streaming and curated content catalog. Other assets that “go a long way in helping users find content,” added Puri, include promotional artwork and video. Continue reading HPA Tech Retreat: Take a Tour of the Netflix Media Database

The public cloud is significantly impacting media by moving information technology into a world of utility where compute and storage are available as needed — easy to implement and decommission. It provides a flexible infrastructure for a media-centric world increasingly based on analytics where experimentation is the foundation of digital transformation. The media industry is changing — from the way content is produced and managed to the methods used to protect, optimize, distribute and analyze that content. These changes to the value chain have created enormous pressures (and opportunities) for creative professionals. Continue reading Hybrid Cloud Becoming an Effective Tool for Media Analytics