How Social, Mobile Are Transforming Entertainment Marketing

“The perfect companion for mobile is social,” said Facebook head of industry, entertainment division Gwen Throckmorton during a CES 2018 panel. “Match that with entertainment, and the combination yields a variety of opportunities. What we see is that, through stories, people are looking to find meaning, connect and share.” A group of marketers, moderated by Deloitte Consulting managing director Rob Aitken, examined the parameters of social as a factor in marketing, and one panelist stressed it begins with mobile. Continue reading How Social, Mobile Are Transforming Entertainment Marketing

CES: Examining the Results of the Radical Disruption of News

“The Future of News” panel at CES 2018 drew together pundits across the political spectrum to puzzle out the difference between news and opinion, what exactly fake news is, and how to pop the partisan bubbles. A conversation led by United Talent Agency head of digital media Brent Weinstein started his challenge to define the line between news and opinion — if consumers even care. The Daily Wire editor-in-chief and conservative political commentator Ben Shapiro said that the news media should not portray itself as objective. Continue reading CES: Examining the Results of the Radical Disruption of News

Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Brands Face the Challenges, Promises of AR/VR Experiences

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

Samsung Curved Monitor Features Thunderbolt 3 Connectivity

At CES 2018, Samsung’s latest QLED monitor, dubbed the CJ791, will support Intel’s Thunderbolt 3. The high bandwidth interconnect works with the USB-C connector allows the monitor to receive video from a laptop and charge it with up to 85W of power. According to Samsung, the CJ791 is the first curved monitor to feature Thunderbolt 3 connectivity. The company touts the 34-inch CJ791 model as providing exceptional picture quality as well as single-source power and processing speed. Continue reading Samsung Curved Monitor Features Thunderbolt 3 Connectivity

At CES 2018, Attendees Can Hail a Lyft/Aptiv Autonomous Car

At CES 2018, Lyft and Aptiv, a self-driving software company, will offer rides to show attendees in its automated ride hailing service (with a safety driver in the front seat). The goal, say the two companies, is to “accelerate the availability of automated driving platforms for commercial applications,” by operating in a complex environment such as the Las Vegas metro area. Aptiv is a subsidiary of Delphi Automotive, which split into two companies to emphasize its capabilities in self-driving technologies. Continue reading At CES 2018, Attendees Can Hail a Lyft/Aptiv Autonomous Car

Preparing for Targeted Ads and Better Metrics With Smart TVs

The advent of smart TVs connected to the Internet has opened up new ways to gather data about the viewing of TV shows and ads. Three companies — Sorenson Media, Alphonso and Verance — are getting ready to leverage new technologies. The first, which is known for its video compression and coding technology, has a way to detect and analyze what’s on a smart TV screen and play the ad best targeted for a specific household. The company has created deals with smart TV manufacturers to have access to the data necessary to do so. Continue reading Preparing for Targeted Ads and Better Metrics With Smart TVs

MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

MoviePass is a service that lets subscribers attend up to one 2D movie screening per day in theaters for a monthly charge. Shortly after a price drop to $9.95 per month in August (from a tiered $15-$50 model), the New York-based company announced it had jumped to 400,000 customers. By October, that number increased to 600,000. Last month, MoviePass dropped its monthly fee again for a limited time offer of about $6.95 per month for those willing to pay up front for a year. Now the company announced it “has since reached one million subscribers in less time than Spotify, Hulu, and Netflix.” Continue reading MoviePass Continues Rapid Ascent, Tops 1 Million Subscribers

Entertainment Meets Technology at CES 2018: Discount Code

The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code

Pandora Hopes to Convert Users with Free On-Demand Music

Pandora Media is launching free on-demand music with 15-second ads, in an effort to boost declining revenue and users. In doing so, it inches closer to rival Spotify’s model. According to one source, the user will be able to queue up 15 minutes, 30 minutes or an hour of specific songs for every ad watched; the company is still testing models that mix music and ads. By offering free songs in exchange for ads, Pandora hopes to entice listeners to sign up for its $9.99 per month Premium on-demand tier, which was introduced in March. Continue reading Pandora Hopes to Convert Users with Free On-Demand Music

Snapchat Users Can Now Create World Lenses with AR Tool

Snapchat launched its Lens Studio AR developer tool for desktop that enables users to build augmented reality experiences for the platform. Anyone can now create World Lenses for adding interactive 3D objects to photos and video content. “But brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours,” reports TechCrunch. “That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.” Continue reading Snapchat Users Can Now Create World Lenses with AR Tool

CES to Offer New Take on the Future of Ambient Experiences

For 20 years the quest and definition of Ambient Intelligence (AmI) has been the purview of think tanks and device manufacturers. Defined in the 1990’s by Eli Zelkha and a team at Palo Alto Ventures, the pursuit of pervasive presence for humans and responsive connection with the computed environment has been the goal of multinationals and government entities. Most recently, the concept of creating environments that are responsive to the presence of individuals is making its way into the consumer electronics and personal computing space, which we expect will make a compelling splash next month at CES in Las Vegas. Continue reading CES to Offer New Take on the Future of Ambient Experiences

Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch

YouTube Ups its Social Profile with the Debut of Reels Feature

YouTube has debuted Reels, a video feature similar to Snapchat and Instagram Stories. Users will find Reels on a new tab in creators’ channels and will be able to adorn videos with filters, text and stickers. Unlike Snapchat and Instagram Stories, a single creator can make many Reels on different topics and the videos will not disappear after 24 hours. With Reels, Google hopes to make YouTube a more social environment and keep users glued to the platform. Google reportedly bid $30 billion to buy Snap last year. Continue reading YouTube Ups its Social Profile with the Debut of Reels Feature

Experts Voice Concern About Facebook’s Social App for Kids

Facebook has introduced Messenger Kids, a new messaging app for children aged 6 to 12, in response to safety concerns from parents about Messenger. Some experts, however, are dubious that children that young should have any social media access at all. Messenger Kids is a standalone chat and messaging app that lets children send texts, messages and videos to contacts that have been approved by parents, who download the app on a child’s tablet or smartphone and control it from their own Facebook accounts. Continue reading Experts Voice Concern About Facebook’s Social App for Kids

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