Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

New Study: Facebook Ad Profit Higher with iOS than Android

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

Google to Debut New Social Advertising with User Information

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

Study: Automated Ad Buying to Grow by 56 Percent This Year

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

Comcast Deal Could Turn Twitter into TV-Watching Service

Comcast and Twitter announced a deal yesterday that will allow Comcast customers to access TV programs from Twitter messages related to specific shows. The two companies hope that the “See It” feature will eventually become an industrywide practice. While the feature will initially only be available for Twitter posts published by Comcast-owned channels, the companies are talking with distributors and channel owners about extending it to additional content. Continue reading Comcast Deal Could Turn Twitter into TV-Watching Service

HBO Offers Past Seasons of its Shows on Google Play Store

HBO announced that it is now offering a limited selection of past seasons of its original programs via the Google Play digital storefront, providing fans with access to shows on their Android-based smartphones and tablets as well as Google’s Chromecast streaming adapter for televisions. The network is currently offering individual seasons of seven shows, with plans to add more titles and seasons in the coming weeks. HBO says the gradual rollout is part of a larger marketing strategy to “create more sustained awareness.” Continue reading HBO Offers Past Seasons of its Shows on Google Play Store

Mobile-Ad Spending More Than Doubles in First Half of 2013

Marketers are increasingly looking to smartphones and tablets to reach consumers, as spending on mobile advertising more than doubled during the first half of this year. According to new estimates from the Interactive Advertising Bureau, mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion the previous year. In related news, research firm IHS projects that the number of Internet-connected video devices will pass 8 billion by 2017, a figure that should also be of interest to advertisers. Continue reading Mobile-Ad Spending More Than Doubles in First Half of 2013

Canadian Exhibitor Bundles Movie Admission and Home Video

Canadian movie exhibitor Cineplex launched its SuperTicket service this summer that bundles admission to a theater screening with a digital copy of the same film, delivered electronically months later. The package costs more than twice as much as a ticket to see the movie in a theater. The company experimented with SuperTicket deals for three films: “The Smurfs 2,” “Pacific Rim,” and “Kick-Ass 2.” While the approach could be a remedy for declining DVD sales, it remains unclear whether fans will pay in advance for a digital copy. Continue reading Canadian Exhibitor Bundles Movie Admission and Home Video

Social TV: Nielsen Measuring Unique Conversations on Twitter

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

Facebook to Start Using Instagram as New Advertising Vehicle

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

Twitter Reveals its Financials and Plans for $1 Billion IPO

Twitter has revealed its plans to raise up to $1 billion in its long-anticipated public offering. Potential buyers finally got a glimpse at Twitter’s financials yesterday, which indicate the social platform’s revenue more than doubled to $254 million during the first half of 2013. However, while the popular messaging service continues to transform electronic communication and public conversation, the company is still losing money while facing hurdles drawing new users and advertisers. Continue reading Twitter Reveals its Financials and Plans for $1 Billion IPO

Facebook Targets Neglected Mobile Apps with New Ad Service

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

Google Introduces Tokyo to Android Game Vending Machines

Japan has vending machines for a wide array of products — from batteries, beverages and magazines to fresh fruit and vegetables. Google joined the fray this week with the trial introduction of Google Play game-dispensing vending machines. Three different machines will each sell a collection of 18 free-to-play and paid-for titles. Consumers with an NFC-enabled smartphone running Android 4.0 can stop in front of the Parco department store in Tokyo’s Shibuya district to access the games. Continue reading Google Introduces Tokyo to Android Game Vending Machines

Pinterest Service Positioned to Become Advertising Platform

Pinterest users typically use the service for ideas, suggesting that they may be receptive to advertising and branding. In contrast, Google and Amazon users may already have chosen what they wish to purchase and use the sites for price comparisons. The number of Pinterest users continues to rise, and the service is positioned to become a money-making ad platform, gaining more attention from venture capitalists and retail companies. Continue reading Pinterest Service Positioned to Become Advertising Platform

“Breaking Bad” Fans Flock to Social Media for Series Finale

Sunday’s series finale of AMC’s “Breaking Bad” led to unprecedented social media activity, especially on Twitter and Facebook. While AMC was running a marathon of the Emmy-winning drama leading up to the finale, Twitter experienced more than 100,000 tweets a day, sparked in part by interaction with cast and crew. Additionally, Facebook says that more than 3 million users generated about 5.5 million interactions on its social network during the finale. The activity comes as both social platforms are pursuing television dollars. Continue reading “Breaking Bad” Fans Flock to Social Media for Series Finale

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