Transparency: Acxiom Shows Consumers What Data it Collects

The Acxiom Corporation, a marketing technology firm based in Little Rock, Arkansas, announced on Wednesday a new website that will offer consumers a chance to view some of the data that the company has collected about them. While the site is a step toward addressing the government’s push for increased transparency from the data brokerage industry, critics believe it actually presents a rather sanitized look at data mining and marketing. Continue reading Transparency: Acxiom Shows Consumers What Data it Collects

EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

With Labor Day the traditional end of summer, pundits survey the uneven landscape of a fickle summer. Disappointing openings and steep weekend-to-weekend drop-offs jarred execs and provided fodder for commentary and soul-searching. It may be easy to find irony in the titles of two financially successful movies — the low-budget “The Purge” and “This Is The End,” which spoofed the end of the world against a backdrop of contemporary Hollywood — to suggest that this summer truly marks the end for movies. But that would only happen if there were a total failure to recognize emerging trends, acknowledge this is not the first time Hollywood has faced a changing market and apply new ideas to shape the future. Continue reading EXCLUSIVE: Looking Beyond Summer Box Office as Trends Emerge

Myspace Launches Partner Program to Produce Music Videos

Myspace hopes to reinforce its reputation as an ally for artists through its new program called “Music Video Collaborations With Artists We Like.” The program will allow Myspace to partner with artists and labels to create original content that will be shared on Myspace and YouTube. The first collaboration will be with an independent record label called Federal Prism that was founded by TV on the Radio member and producer Dave Sitek. Continue reading Myspace Launches Partner Program to Produce Music Videos

Google Limits Some Development on Chromecast and Android

Google is beginning to restrict developer access to Chromecast and the Android operating system. The company is disabling workarounds of its Chromecast streaming device and other app options on Android. The move may be bad news for developers as certain functions are no longer available, but it may be good news for consumers if the user experience becomes more refined and features less ads on the new Chromecast and maturing Android. Continue reading Google Limits Some Development on Chromecast and Android

New Automatic Version of Foursquare, No Check-In Required

Social network Foursquare, which allows users to check-in to a variety of locations and share tips with friends, will soon offer suggestions automatically. The company will announce the first public test of its service that will automatically detect where a user is located and make relevant suggestions. The new app will be tested by 2,000 Android users within the next few weeks with plans to become more publicly available later in the year. Continue reading New Automatic Version of Foursquare, No Check-In Required

Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote

As a standalone app for iOS and Android, Peel has been working toward becoming the next-generation TV remote control. The second screen remote control app allows users to discover and access TV shows and movies from their tablets and phones. Due largely to recent partnerships with mobile device manufacturers, Peel has been gaining momentum, growing from 1 million registered users in Q1 of 2012 to nearly 26 million registered users today. Continue reading Tune-In: Peel Wants to Become the World’s Next-Gen TV Remote

Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Twitter has acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Twitter purchased social analytics firm Bluefin Labs earlier this year, while Nielsen picked up SocialGuide. Trendrr, which was developed by digital agency Wiredset and first launched in 2007, will not be signing any new social analytics contracts and its curation product will likely be fully folded into Twitter’s offerings. Financial terms of the deal were not disclosed. Continue reading Twitter Boosts its Social TV Arsenal with Trendrr Acquisition

Fandango to Acquire Hollywood Movie Money in Quantum Deal

Online movie ticket service Fandango has entered an agreement to purchase Quantum Loyalty Solutions, a competitor that runs the popular Hollywood Movie Money gift certificate system. Studios often use Hollywood Movie Money to promote DVD and Blu-ray releases with tickets to theatrical releases. Fandango, which has been working on its own voucher system, generates revenue by processing online ticket sales and selling advertising on its site. Continue reading Fandango to Acquire Hollywood Movie Money in Quantum Deal

TV Advertising Feels the Heat of Video Ads on Mobile Devices

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Twitter May Be Increasing Viewership for Live TV Broadcasts

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

The Airbnb travel accommodations website teamed with ad agency Mullen San Francisco to launch a new experiment in Vine marketing this past week. The “Hollywood & Vines” campaign will result in a short film composed of six-second Vine videos submitted by consumers. Shooting days ran August 22-25, with assigned shots posted hourly. “If your Vine is selected it will be featured on the Sundance Channel and you’ll receive a $100 Airbnb coupon,” explains the campaign’s site. Continue reading Vine Marketing: Airbnb Launches Video Crowdsourcing Campaign

Apple Outlines Advertising Strategy for iTunes Radio Partners

Apple plans to launch iTunes Radio next month along with brand partners including McDonald’s, Nissan, Pepsi, Procter and Gamble, and possibly others. Apple’s new offering plans to compete with current streaming radio services such as Pandora. While the launch partners will benefit from exclusivity until the end of 2013, iTunes Radio will later be available to other advertisers. Apple also hopes to generate revenue by providing users with the option to purchase songs played via the service. Continue reading Apple Outlines Advertising Strategy for iTunes Radio Partners

Yahoo Edges Out Google in U.S. Internet Traffic During July

According to comScore’s monthly ranking of the top 50 U.S. Web properties, Yahoo sites stole Google’s lead in July with 196,564,000 unique visitors. Google sites, which have led in Internet traffic for the past two years, came in a close second for the month, with 192,251,000 visitors. Yahoo’s recent jump in traffic follows the company’s $1.1 billion acquisition of Tumblr in May. Yahoo has not found itself in comScore’s top position since May of 2011. Continue reading Yahoo Edges Out Google in U.S. Internet Traffic During July

Google May Use Glass to Track Consumer Reactions to Ads

Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

Intel Makes its Case: There is No Better Time to Buy a PC

In a survey conducted by Intel, it was revealed that 97 percent of participants consider their PC to be their primary computing device. The survey also found that participants consider their PCs to be vital to their daily existence, and of the 43 hours per week spent on computing devices, about half of that time is spent in front of a PC. Intel suggests that it may be the perfect time to buy a new PC, and despite competition from tablets, the PC is not a thing of the past. Continue reading Intel Makes its Case: There is No Better Time to Buy a PC

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