AT&T and Chernin Group Invest $500 Million in Online Video

AT&T announced a joint venture with The Chernin Group to commit $500 million to buy and launch Internet video services. Video content is foreign territory for AT&T, while Chernin’s only foothold is a majority stake in anime streaming service, Crunchyroll. Together, the two organizations have pledged to “acquire, invest in and launch over-the-top video services.” AT&T’s move into streaming services comes on the heels of similar projects by competitors such as Verizon and Dish Network. Continue reading AT&T and Chernin Group Invest $500 Million in Online Video

Nielsen and comScore Initiatives Highlight Focus on Mobile

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

Twitter announced yesterday that running marketing campaigns on both Twitter and MoPub will be made easier. MoPub, the mobile ad exchange service that Twitter acquired last October, matches advertisers to ad space across mobile apps, handling more than 130 billion ad requests per month. The new interface, available to select advertisers in private beta, is designed to eliminate the need to set up through separate portals. It allows advertisers to be present on both platforms with greater ease and effectiveness. Continue reading Beta: MoPub Integration is Twitter’s Next Step with Mobile Ads

IMAX Has New Competition in Premium Large Format Theaters

Large format theaters with over-sized high-resolution screens, more comfortable seating, and better sound systems are on the rise. IMAX has traditionally been the leader in these offerings, but competitors such as Cinemark Holdings, Regal Entertainment and AMC Entertainment have started offering their own premium large format (PLF) theaters. Last year, the three chains’ 325 PLF theaters increased revenue by 31 percent to $237 million. Continue reading IMAX Has New Competition in Premium Large Format Theaters

Sprint and Spotify Partner to Promote Streaming Music Service

Wireless carrier Sprint and streaming music service Spotify are reportedly joining forces to push the music service out to Sprint’s customers, similar to a plan already underway between AT&T and Beats Music. The new partnership will include free Spotify trials for Sprint customers and the option to pay for the music service using Sprint’s billing system. Spotify’s premium service costs $9.99 per month, although some Sprint customers will likely qualify for discounts. Continue reading Sprint and Spotify Partner to Promote Streaming Music Service

Internet Ad Revenues Surpass Broadcast TV for First Time

According to the Interactive Advertising Bureau (IAB), interactive advertising revenues for 2013 hit an all-time high of $42.8 billion in the U.S. The report indicates that the figure represents a 17 percent jump from the previous year’s landmark revenues of $36.6 billion. Notably, the 2013 total also marks the first time that Internet ad revenues exceeded those of broadcast television advertising ($40.1 billion). In addition, mobile experienced triple-digit growth for the third year in a row. Continue reading Internet Ad Revenues Surpass Broadcast TV for First Time

Google Glass Brings Fans on Real “Walter Mitty” Adventures

To promote the home entertainment release of Ben Stiller’s “The Secret Life of Walter Mitty,” Twentieth Century Fox has teamed up with Google Glass and YouTube personality, iJustine, for a new way to experience Mitty’s adventures. From April 8-15, iJustine is in Reykjavik, Iceland as part of a crowdsourced adventure, recording her endeavors with Google Glass, and posting them on YouTube and other social media platforms. The film comes to Blu-ray and DVD April 15. Continue reading Google Glass Brings Fans on Real “Walter Mitty” Adventures

Sesame Street Unveils Sesame Go Video Subscription Service

Sesame Workshop, the maker of the long-running children’s television show “Sesame Street,” has launched an exclusive, standalone video subscription service. For $4 per month or $30 per year, subscribers will have access to hundreds of ad-free episodes, including shorter 30-minute episodes that have never been seen in the U.S. before. The interface with its simple and colorful buttons was designed especially for kids. Children can watch Sesame Go via the Web, tablets or smartphones. Continue reading Sesame Street Unveils Sesame Go Video Subscription Service

SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

Google Aims to Steal Cloud Services Top Spot from Amazon

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Yahoo Reportedly in Talks to Buy Online Video Service NDN

Yesterday we reported that Yahoo has been ramping up its online video efforts and content catalog to compete more directly with Google’s YouTube for viewers and advertising revenue. Now it has been reported that Yahoo is in preliminary talks to purchase online-video service News Distribution Network, a deal estimated at roughly $300 million according to insiders. NDN is a video syndication service that provides newspapers and Web publishers with clips related to news, sports, politics and other topics. Continue reading Yahoo Reportedly in Talks to Buy Online Video Service NDN

Yahoo Luring Top YouTube Talent in New Web Video Strategy

Insiders say Yahoo has been working on a plan to attract some of YouTube’s popular stars and networks by addressing the frequent complaints of video creators and owners who feel they do not make enough money on Google’s video site. Yahoo reportedly hopes to launch its new video strategy in the next few months. Several industry sources say Yahoo execs have been promising better economics than YouTube, by improving ad revenue or by offering guaranteed ad rates. Continue reading Yahoo Luring Top YouTube Talent in New Web Video Strategy

CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

Digital Cinema is a hot topic this week at CinemaCon in Las Vegas on two specific fronts: the pursuit of alternative content to help fill theater seats during weeknights, and the need for a cost-effective electronic delivery system to transmit content to theaters. Still in its infancy, alternative content has already seen a number of success stories, including Met Live in HD (the Metropolitan Opera) and a 3D broadcast of the 50th-anniversary special of the BBC’s “Doctor Who.” Continue reading CinemaCon: Exhibitors Hope Alternative Content Will Fill Seats

Viewers Pick Up New Shows After Seeing TV-Related Tweets

Fox, Twitter, and the Advertising Research Foundation recently released a study that suggests people are likely to pick up a new series or start watching a show they previously stopped following after seeing related tweets. The study found that when people remember seeing a TV-related tweet, they are likely to take immediate action. The study included 12,577 people who were recruited on Twitter, and were surveyed within 24 hours of primetime Twitter activity. Continue reading Viewers Pick Up New Shows After Seeing TV-Related Tweets

Disney to Acquire Popular YouTube Network Maker Studios

It has been confirmed that Disney is acquiring Maker Studios, a top YouTube multichannel network, for $500 million, with a performance-based earn-out of up to $450 million. The deal is expected to provide Disney with insight into new patterns of discovery and interaction regarding short-form online videos, especially among millennials. Maker Studios was founded in 2009. The network generates more than 5.5 billion monthly video views from its 380 million subscribers. Continue reading Disney to Acquire Popular YouTube Network Maker Studios

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