The Industry Built Upon Analyzing, Selling Your Location Data

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Instagram Star: What It Takes to Build and Maintain a Career

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career

Audi, Disney to Demo Media for Autonomous Vehicles at CES

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

Apple Finds Success With a New Focus on Enterprise Market

Over the last five years, Apple has successfully turned its attention to the enterprise market. According to Apple vice president of product marketing for markets, apps and services Susan Prescott, Apple now has “hundreds of large deployments of Mac and iPad products at businesses, with the number of products at businesses sometimes running in the hundreds of thousands.” This summer, the company also debuted Apple Business Manager, targeting IT administrators. Prescott said 40,000 businesses are now using the platform. Continue reading Apple Finds Success With a New Focus on Enterprise Market

Nielsen and Microsoft Partner on Cloud-Based Platform for Data

Nielsen Holdings and Microsoft are partnering on a cloud-based platform, Nielsen Connect, to help retailers gain insights from its consumer and operational data related to, respectively, media/TV ratings, and purchases of consumer goods. Nielsen chief technology/operations officer John Tavolieri noted that, given the value of the data, the industry has thus far not found a good way to “unlock” it. Nielsen’s data will be loaded to Microsoft Azure where the latter’s AI tools and APIs will enable users to search. Continue reading Nielsen and Microsoft Partner on Cloud-Based Platform for Data

Advertisers Turn to Nano-Influencers for Authentic Promotion

On the Internet, influencers reach more than one million social media followers, and micro-influencers have the attention of their smaller groups, from tens to low hundreds of thousands. Now we have the so-called nano-influencer (dubbed “nanos”) whose reach can be as small as 1,000 followers. Advertisers are going after those who are willing to advertise products on social media, since their lack of fame makes their product advice seem authentic and they accept free products or a small commission in payment. Continue reading Advertisers Turn to Nano-Influencers for Authentic Promotion

YouTube Grows Investment in Creators for Change Program

In light of how bad actors use online platforms to sow dissension and disinformation, many beleaguered tech behemoths have added another tool in its arsenal to fight this problem: so-called counterspeech initiatives. The term is based on Supreme Court Louis Brandeis’ statement that the best remedy for bad speech isn’t silence but more speech. YouTube — in addition to Redirect Method, which sends users searching for terrorism-related keywords to videos offering an alternative view — has its Creators for Change program. Continue reading YouTube Grows Investment in Creators for Change Program

Pinterest Introduces New Features to Make Shopping Easier

In an effort to become more of a personal shopping assistant, Pinterest has introduced product recommendations with its new Product Pin system based on an individual’s tastes. It has also launched a shopping shortcut in the main home feed that provides easy access to a shopping-specific feed and list of shoppable Product Pins by holding down a Home or Style pin to access a shopping tag icon. Pinterest previously rolled out Buyable Pins for direct purchases through the platform in addition to other recommendation features such as Shop the Look and Lens that use machine learning and visual search. Continue reading Pinterest Introduces New Features to Make Shopping Easier

Facebook Says Spammers, Not Nation-State, Behind Breach

Facebook’s internal investigation into the recent data breach that affected 30 million user accounts has concluded that the hack was the work of spammers disguised as a digital marketing company, and not foreign nationals. Facebook believes the attack was initiated by a group of Facebook and Instagram spammers that intended to make money by means of deceptive advertising. The FBI is continuing its investigation into the hack, which is the worst security breach in the social network’s 14-year history. Continue reading Facebook Says Spammers, Not Nation-State, Behind Breach

Gen Y and Gen Z Are Increasing Their Time on Social Apps

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Instagram Unveils Explore Shopping Tab, Stickers for Stories

Instagram plans to debut a standalone Shopping app, a move that could rival Pinterest and Wish. Ahead of the move, it is adding a shopping tab to the Explore page, which will allow users to look through a dedicated feed of merchandise from a wide range of vendors. Those sellers will be able to add stickers to their Stories for the first time, letting consumers shop from the Stories feed by tapping on the product. With this feature, shoppers will let people consider possible purchases before heading to the seller’s website. Continue reading Instagram Unveils Explore Shopping Tab, Stickers for Stories

Nielsen Updates its Social Ratings to Measure Owned Content

Nielsen’s Social Content Ratings service — which measures the impact of television programming across social platforms Facebook, Instagram and Twitter — has been updated to include Owned Content Performance for helping television networks better understand social impact and optimize social strategies. During August, Nielsen examined more than 142,000 TV-related posts and tweets from accounts owned by or affiliated with networks, programs and talent handles, and discovered that images and video outperformed text in terms of engagement. Continue reading Nielsen Updates its Social Ratings to Measure Owned Content

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Instagram Eyes E-Commerce With Standalone Shopping App

Facebook’s photo- and video-sharing service Instagram is reportedly developing a standalone app designed specifically for shopping. The app, possibly to be named IG Shopping, is expected to help users browse products from merchants and businesses and then make purchases directly within the app. The Verge initially broke the news based on information from sources familiar with the matter, but Instagram has yet to confirm the app or a potential launch date. According to Facebook COO Sheryl Sandberg, over 25 million businesses presently have Instagram accounts, 2 million of which are advertisers. Continue reading Instagram Eyes E-Commerce With Standalone Shopping App

MPAA Debuts First Update of Content Security Best Practices

The Motion Picture Association of America (MPAA) completed its first update of Content Security Best Practices since the Trusted Partner Network (TPN) debuted in April in a joint venture with the Content Delivery and Security Association (CDSA). The TPN is intended to standardize and improve the quality of assessors and reduce the waste of duplicative audits. Current and future vendor assessments will be based on the MPAA Best Practices, built into the TPN platform to create its Common Controls. Continue reading MPAA Debuts First Update of Content Security Best Practices

Page 2 of 4612345678910...203040...»