Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

In the fight against counterfeiting, Amazon has introduced Project Zero, which allows brand owners to delete listings they deem to be fake. This is the first time that Amazon has shared responsibility for policing counterfeiting, reasoning that it is more efficient for brands than navigating the company’s reporting process. After testing Project Zero with 15 brands for several months, Amazon will begin to select and invite additional brands, with the goal of making it available to all brand owners at some unspecified future date. Continue reading Amazon’s Project Zero Lets Brands Delist Counterfeit Goods

YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

Advertisers to Spend More on Digital Than Traditional Media

New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Continue reading Advertisers to Spend More on Digital Than Traditional Media

Alphabet Revenue Robust, But Costs of Diversification Grow

Alphabet’s revenue is booming, but its costs are also increasing, the result of its efforts to diversify beyond online advertising. Thus, although Internet search showed very strong returns, Alphabet shares fell in after-hours trading due to its shrinking margins and slower revenue growth. In addition to its Google search engine, Alphabet comprises YouTube and Waymo self-driving car divisions. The parent company’s increased spending on those two divisions in Q4 pushed margins down to 21 percent from 24 percent a year earlier. Continue reading Alphabet Revenue Robust, But Costs of Diversification Grow

Apple Continues Push into Services With Subscription Plans

Apple is reportedly planning a new subscription service that would serve like a Netflix for games, according to people familiar with the initiative. The company began private meetings with game developers during the second half of last year. Insiders suggest Apple has also discussed potential publishing partnerships that could provide the tech giant with control over distribution, marketing and other areas. Plans are believed to be in the early stages and details, including cost of a possible subscription service, are not yet available. Meanwhile, Apple has also been working on subscription video and magazine services. Continue reading Apple Continues Push into Services With Subscription Plans

MoviePass Updates Service, Addresses Exhibitors’ Concerns

MoviePass is relaunching its service with a marketing campaign that includes a billboard in Times Square and print ads. With the tagline “let’s go to the movies,” MoviePass’s second incarnation has to rise above the failure of its unlimited $9.99/month movie plan that drew millions of subscribers but then continually changed its terms to keep the company afloat. The new model includes both basic and “red carpet” plans whose price varies based on geography, with more expensive plans for cities where movie ticket prices are higher. Continue reading MoviePass Updates Service, Addresses Exhibitors’ Concerns

Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

Continue reading Netflix Is Expected to Spend $15 Billion on Content This Year

CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

French Firm Shows a Robot Stylus That Demos Screen Apps

Key Infuser is demonstrating a cellphone-sized robot stylus called KiOne that can demo touch displays and the apps behind them. The full system includes a robotic arm, a video display screen, and a base containing the hardware and code to drive the demo. The entire unit is the size of a toaster oven and fits comfortably on a counter top. Retailers can use it to continuously demonstrate new products with touchscreen UIs, freeing up staff time for higher value customer service activities. Companies could use the technology to provide on-demand training of touchscreen-based applications to visual learners. Continue reading French Firm Shows a Robot Stylus That Demos Screen Apps

The Future of Television is Mobile Says Viacom CEO at CES

“Mobile distribution really is the catalyst that will turn this whole decline of television argument on its head,” said Viacom CEO Bob Bakish in his opening keynote conversation at the Variety Entertainment Summit at CES. The daylong media and advertising-oriented gathering drew capacity audiences to sessions focused on disruption and opportunities in a dynamic and vastly different media landscape. Bakish knows that 5G will open new distribution channels and autonomous cars will remove “the last vestige of video-free environment.” Continue reading The Future of Television is Mobile Says Viacom CEO at CES

CES Panel: AI Poised to Change the Entertainment Ecosystem

CTA senior director of publications Cindy Stevens looked at the various ways — from scriptwriting to production — that artificial intelligence can be integrated into entertainment. “Some people are afraid their creative talents could be replaced by machines,” she said. Comcast senior vice president of digital home, devices and AI Fraser Stirling, who noted that he prefers to use the term “machine learning,” is using it for deep search among other tasks. One project is to turn a three-hour NFL game into snackable pieces. Continue reading CES Panel: AI Poised to Change the Entertainment Ecosystem

CES 2019: Is This the Beginning of the Age of Personalization?

The transformative potential of 5G technologies progresses from promise to first products and will likely emerge as the hot underlying topic of CES 2019, which opens Sunday, January 6 in Las Vegas. ETC@USC will cover the trade show with particular interest in how developments can impact or disrupt media, entertainment, and technology companies and their business models. Artificial intelligence, mixed reality, IoT, cloud systems, media and marketing, and blockchain are six other topics that together with 5G suggest personalization to be an overarching theme. Continue reading CES 2019: Is This the Beginning of the Age of Personalization?

The Industry Built Upon Analyzing, Selling Your Location Data

Location data has become big business. According to recent research from The New York Times, at least 75 companies receive reams of precise, anonymous location data from apps with enabled location services. Some of these companies state they track up to 200 million mobile devices, to collect such data, which they sell, use or analyze for customers such as advertisers, retail companies and financial outlets including hedge funds. The location-targeted advertising industry is valued at $21 billion this year. Continue reading The Industry Built Upon Analyzing, Selling Your Location Data

Instagram Star: What It Takes to Build and Maintain a Career

Instagram stars excel at making their beautiful lives seem effortless, but according to one such professional, Meghan Young, it’s harder than it looks. Social media influencers who go pro receive money from companies whose products they endorse. That such a career even exists is due to billions of users eager to consume aspirational content and advertisers eager to reach a young demographic. Marketing agency Mediakix estimates that companies will spend $1.6 billion this year on Instagram influencers alone. Continue reading Instagram Star: What It Takes to Build and Maintain a Career

Audi, Disney to Demo Media for Autonomous Vehicles at CES

A future untapped market for media and entertainment is the time gained in our days thanks to the freedom provided by self-driving cars. As the world’s population increases, travel times also continue to grow. When we no longer have to focus on the road while in our vehicles, all that time becomes a perfect opportunity to provide content. Audi and Disney have partnered to create what the German automaker is calling a “new type of media” to fill that time. The fruits of this partnership are scheduled to be revealed at January’s CES in Las Vegas. Continue reading Audi, Disney to Demo Media for Autonomous Vehicles at CES

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