Weighing the Challenges of a Post-COVID Hybrid Workplace

Post-pandemic, companies now must decide whether to allow their employees to continue to work remotely or require them to come to the office. Although staff did work at home for about one-and-a-half years without too many problems, it’s not clear if that scenario will transfer to a post-COVID world. The lockdown was an unusual circumstance, and bosses and workers were forced to be flexible. Now, some say a hybrid work environment is likely to be two-tiered, with on-site workers getting more access, networking opportunities, promotions and pay raises.

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Spotify Offers Direct Licensing Deals to Managers, Indie Acts

Spotify is offering some managers and indie music acts a new arrangement: Management firms can receive “several hundred thousand dollars” as an advance fee for licensing “a certain number of tracks” of their indie artists directly to Spotify. In addition, in some cases, the managers and acts will earn 50 percent of the revenue of those songs per stream. In comparison, major-label artists and their management teams usually get 20 percent to 50 percent of the label’s share and don’t own their master recordings. Continue reading Spotify Offers Direct Licensing Deals to Managers, Indie Acts

YouTube Stars Hire Agents, Managers in Traditional Media Push

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push