Madefire and Magic Leap Collaborate on Comic Books in AR

Madefire, which makes digital versions of comic books, has collaborated with Magic Leap to debut its first Motion Book experiences in augmented reality on Magic Leap One Creator Edition, the developer version headset that costs $2,300. The comics are available in the Magic Leap World! Explore stories. In the past, Madefire has also collaborated with DC Comics and Marvel to create digital comics. Its platform, which is available on iOS, Android as well as Oculus Rift, offers 40,000 comics including Blizzard’s Overwatch comics. Continue reading Madefire and Magic Leap Collaborate on Comic Books in AR

VR Filmmakers Explore New Platforms at Sundance Festival

At the Sundance Film Festival, there was evidence that that some of the pioneering virtual reality companies are expanding — or shifting — their purview from VR movies into other genres. Sundance’s New Frontier program, which launched five years ago, highlighted VR filmmaking. At this year’s festival, long-time VR producers such as Felix & Paul are still engaging in virtual reality projects, but others are exploring augmented reality, connected devices and artificial intelligence in their interactive stories. Continue reading VR Filmmakers Explore New Platforms at Sundance Festival

Magic Leap, Wacom Debut Prototype of Shared Design Tools

Wacom and Magic Leap, whose partnership was announced last October at the first L.E.A.P. developers’ conference, have debuted a prototype of their collaborative design tools. Two years in the making, the tools consist of a Magic Leap One headset connected to a Wacom Intuos Pro pen tablet. Designers use a separate Pro Pen 3D stylus to control content on a Spacebridge platform that streams 3D data into a spatial computing environment. The system, which was on display at CES 2019, allows multiple people to interact with 3D models. Continue reading Magic Leap, Wacom Debut Prototype of Shared Design Tools

Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

Chinese startup Nreal unveiled augmented reality glasses at CES 2019 featuring high-quality visuals and a sleek form factor that are slimmer than the Vuzix Blade AR glasses. The Nreal glasses weigh 85 grams (less than one-fifth of a pound) and offer 1080p projection through both lenses, with a 52-degree field of view. That makes the Nreal glasses closer to a Magic Leap headset or Microsoft HoloLens glasses — with an even better field of view. Nreal, similar to Magic Leap, also requires a processor pack connected to the glasses. Continue reading Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

CES Panel: Where the Augmented Reality Experience Is Going

Augmented reality in 2018 was “interesting, with projections being exceeded,” said NorthSouth Studios’ Bill Newell, who moderated a panel on the topic. He asked what AR experience stood out this year. IBM’s Elizabeth Kiehner, who reported on the new partnership between IBM’s Watson and Unity, was enthused over Legos’ AR app. “But I am more interested in AR as it pertains to enterprise,” she said, enumerating breakthroughs in AR for factory workers and healthcare, including surgery and cancer treatment. Continue reading CES Panel: Where the Augmented Reality Experience Is Going

CES 2019 Keynotes Reflect Priorities of Industry and Leaders

CES 2019 keynotes will reflect the priorities of industry leaders and the Consumer Technology Association (CTA) with corporate presentations by IBM, LG, Verizon, AMD, a keynote policy talk and panel featuring Secretary of Transportation Elaine Choa and president and CEO of the National Safety Council Deborah Hersman, and a mobile and marketing focused keynote panel with AT&T, Adobe, National Geographic and Magic Leap. Topics range from artificial intelligence, display technology, smart products, telecom and transmission to core technology, the future of transportation, 5G, hyper-connectivity and consumer engagement. Continue reading CES 2019 Keynotes Reflect Priorities of Industry and Leaders

CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Microsoft Wins U.S. Army Contract to Produce AR Headsets

The U.S. Army has awarded a $480 million contract to Microsoft to supply augmented reality system prototypes that it can deploy for training and combat missions. If successful, the contract could lead to Microsoft providing 100,000 headsets, which the Army says will be intended to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” The U.S. Army and Israel Defense Forces have already used Microsoft’s HoloLens in training, but using it in live combat would be a new step. Continue reading Microsoft Wins U.S. Army Contract to Produce AR Headsets

Startup Within to Release Augmented Reality App for Children

Los Angeles-based immersive media startup Within plans to release Wonderscope, an augmented reality app for children, later this month. With Wonderscope, mobile AR superimposes characters, scenes and stories onto an iPad camera view of a real-world environment. Within chief executive Chris Milk noted that, with Wonderscope and a smartphone, anyone can have “this new magical ability.” “It’s like a lens for invisible magical things that you couldn’t see with your naked eye,” he added. Continue reading Startup Within to Release Augmented Reality App for Children

Technology Giants Envision the Future of Augmented Reality

If Apple, Google, Facebook and Microsoft attain their goal, more of us will soon have our first experiences with augmented reality. These tech behemoths are hiring the talent and spending the money to make it a reality, with the hope that AR headsets will become lighter and sleeker — maybe even contact lenses. The experts note that all of our Internet-connected devices (IoT), paired with the cloud and AI, will dramatically “unlock the spaces around us.” But the potential applications also raise a number of potential privacy issues. Continue reading Technology Giants Envision the Future of Augmented Reality

Pro Sports Teams Offer Immersive, Interactive Experiences

Professional sports are often the first to embrace new technology because their fans demand the best experiences available. That’s why the professional sports arena is now integrating immersive technologies including augmented reality, virtual reality and the Internet of Things. The Sacramento Kings use Reddit, Facebook Live, video streaming, virtual reality and bitcoin to immerse their fans in an interactive world. Meanwhile, Los Angeles Clippers chief executive Steve Ballmer is launching CourtVision to offer more interactivity for fans. Continue reading Pro Sports Teams Offer Immersive, Interactive Experiences

Onshape App for Magic Leap Powers 3D Engineering Design

Cambridge, Massachusetts-based Onshape, a cloud-based CAD (computer-aided design) manufacturer, has created an application for use with Magic Leap’s augmented reality glasses to let engineers collaborate in designing products. Shown as a technology demonstration at the L.E.A.P. conference, Onshape’s tool was one of the few applications that was not entertainment-related and proved the concept of spatial computing’s power touted by Magic Leap chief exec Rony Abovitz. Onshape’s leadership includes the original creators of SolidWorks, a popular CAD tool. Continue reading Onshape App for Magic Leap Powers 3D Engineering Design

Magic Leap Unveils Updates, ILMxLab Plans AR Experience

At its L.E.A.P. developer conference in Los Angeles, Magic Leap outlined its plans for the future, which include software updates for the Magic Leap One headset as well as the ability to use two controllers, city-wide AR information layers and, possibly, a “Burning Man-style” gathering of developers in the desert. ILMxLAB also revealed at L.E.A.P. that it plans to release “Star Wars: Project Porg,” an augmented reality experience for the Magic Leap One headset, in time for the December holiday season. Continue reading Magic Leap Unveils Updates, ILMxLab Plans AR Experience

Magic Leap, Microsoft Bid for U.S. Army’s AR Headset Project

According to sources, Magic Leap is angling to win a contract with the U.S. Army to provide up to 100,000 augmented reality headsets. The headsets would be part of a $500+ million Army program to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” Such a mammoth contract would be a huge win for this high-profile startup, whose AR headsets for the consumer market have not yet significantly caught on. Microsoft, with its HoloLens, has also shown interest in the Army’s program. Continue reading Magic Leap, Microsoft Bid for U.S. Army’s AR Headset Project

‘Angry Birds FPS’ Offers New Experience for Magic Leap One

Magic Leap says its newly released Magic Leap One Creator Edition mixed reality glasses are “like living in the future ahead of everyone else.” Journalists got a sneak peek of the mixed reality “Angry Birds” on the Magic Leap goggles. On October 9-10 at the first L.E.A.P. developers conference in Los Angeles, the company will show off more apps and more of the interface. One reviewer added that the company is “taking a leap of faith” that the applications will be compelling enough to convince many users to shell out $2,295. Continue reading ‘Angry Birds FPS’ Offers New Experience for Magic Leap One

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