Alphabet is developing an AI tool that would let creators generate music in the voice of famous recording artists. Lyor Cohen, global head of music for Google and its YouTube subsidiary, has reportedly been in discussions with music labels for several months about obtaining the rights to use songs by major artists to train an AI model in this manner. The discussions continue, but not without raising concerns in the music business. Meanwhile, other AI tools are already generating new content, but not without facing some resistance. The use of artificial intelligence to generate creative works in the style of others is being hashed out in the courts. Continue reading Music Industry Considers Impact of AI as New Tools Emerge

YouTube is expanding its Analytics for Artists feature with a new Total Reach metric that will include data for fan-uploaded YouTube Shorts. In addition to official content uploaded by the artist as well as user-generated long-form videos, YouTube says Total Reach represents “the most comprehensive snapshot of the size of an artist’s audience on YouTube,” showing how many viewers are experiencing content across all formats. The company is also launching a new Songs section in Analytics “to help artists see how fans are listening to their music or creating with it, across all video formats, all in one place.” Continue reading YouTube Expands Analytics for Artists Tool, Adds Shorts Data

YouTube global head of music Lyor Cohen announced that the platform paid $6 billion to the music industry between July 2021 and June 2022, a 50 percent increase over the $4 billion distributed in the same period in the prior frame. The amount includes monetization across all formats — short and long form video, audio only, live, user-generated content and more — on all platforms (desktop, tablet, mobile, and TV), in over 100 countries. For the second consecutive measurement period, UGC drove more than 30 percent of the payouts for artists, songwriters and rights-holders, according to the company. Continue reading Annual YouTube Music Payments Up 50 Percent to $6 Billion

YouTube Shorts, intended to rival video-sharing social media platform TikTok, rolled out in beta to a small group of U.S. users, after debuting first in India last fall. Shorts project lead Todd Sherman said the company plans to experiment with advertising and monetization features for creators “later this year.” In beta, Shorts offers the ability to add text to points in the video and sample audio from other Shorts. Similar to TikTok, YouTube Shorts is focused on music. Shorts, however, integrates with the larger YouTube platform. Continue reading YouTube Debuts Would-Be TikTok Rival ‘Shorts’ in U.S. Beta

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

YouTube’s global head of music Lyor Cohen recently published an op-ed in the U.K.’s Music Business Worldwide redoubling YouTube chief executive Susan Wojcicki’s impassioned blog posts against the EU Copyright Directive’s Article 13. He insisted that, under Article 13, “artists, labels and the entire music industry … will make less money from YouTube, not more” and that “emerging artists will find it harder to be discovered and heard on the global stage.” The music industry has rebutted his arguments. Continue reading YouTube Doubles Down Against Article 13, Industry Responds

According to sources, YouTube will debut a paid music service in March, marking the third attempt by parent company Alphabet to compete with Spotify and Apple. Warner Music Group has reportedly already signed on to the new effort and discussions are underway with the other two major record labels, Sony Music Entertainment and Universal Music Group, as well as Merlin, an alliance of independent labels. Apple and Spotify’s paid streaming music services have helped the music business grow after two decades of decline. Continue reading YouTube Readies Subscription-Based Music Streaming Service

At the New Music Seminar conference in New York, YouTube head of music Lyor Cohen said the company plans to create a new streaming service by merging Google Play Music and YouTube Red. “Right now, YouTube’s music ecosystem is unnecessarily complicated,” suggests The Verge. “There’s YouTube Red, which removes ads from videos and lets you save them offline, while also giving you access to Google Play Music for free. Then there’s YouTube Music, which anyone can use, but it gets better if you’re signed up for YouTube Red.” The move is meant to simplify the offerings and attract more subscribers. A date has not yet been announced. Continue reading Plans Confirmed to Merge Google Play Music, YouTube Red

As the $7.7 billion U.S. music industry has moved from CDs to streaming, the top venue has become — not Spotify or Pandora — but YouTube, which is responsible for 25 percent of all music streamed. But that’s a problem since accessing music on YouTube is free, and music labels are increasingly unhappy that the platform pays less for songs than other streaming sites, calling it a threat to the music industry. The music industry has begun taking its concerns to regulators, not just in the U.S., but around the world. Continue reading Music Industry, YouTube Battle Over Perceived ‘Value Gap’