Mozilla Sets Discount Privacy Bundle: VPN Plus Firefox Relay

Mozilla has bundled two premium security products into a subscription package. Firefox Relay and Mozilla VPN are available together for $6.99 with an annual subscription. With the holiday sales season in full swing, retailers are bracing for hacker attacks and phishing schemes, an angle Mozilla is leveraging with its push. Axios Codebook says “the ongoing economic downturn is prompting more shoppers to look for online discount codes and more hackers to trick these consumers with phony deals.” Firefox Relay protects identities by hiding users real email addresses, while Mozilla VPN is a virtual private network service. Continue reading Mozilla Sets Discount Privacy Bundle: VPN Plus Firefox Relay

Square Will Purchase Afterpay Credit Company for $29 Billion

Square announced it will acquire Australia-based financial tech company Afterpay in an all-stock deal worth about $29 billion, with Square chief executive Jack Dorsey stating that the two companies “have a shared purpose.” Afterpay appeals to a younger demographic that mistrusts traditional credit companies; its technology lets a consumer pay for goods in four interest-free installments and receive the goods immediately. Customers only pay a fee if they miss an automated payment, which also locks their account until the balance is repaid. Continue reading Square Will Purchase Afterpay Credit Company for $29 Billion

Retailers Push Loyalty Programs to Compete with Amazon

Last month, Amazon earmarked $800 million to guarantee one-day delivery for its Prime members. That’s another blow for U.S. department stores struggling to find ways to retain their customers against the Amazon onslaught. One important way they’ve done this is to focus on loyalty programs. According to market intelligence company Beroe, the U.S. loyalty program sector was worth between $27 billion and $55 billion in 2018 and is expected to continue to grow by 2 percent to 4 percent between then and 2020. Continue reading Retailers Push Loyalty Programs to Compete with Amazon

Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

Brands need an app strategy, say the experts. Shoppers, especially millennials, are increasingly purchasing goods through their smartphones. Forrester Analytics reports that smartphone purchases in 2018 will reach $118 billion, up from $13.4 billion in 2013. But to be successful with an app, the brand needs to ensure that its performance is superior, as users will quickly rid themselves of apps that are slow, push too many notifications, do not offer exclusive sales or promotions or have a confusing layout. Continue reading Brand Strategy for Mobile Apps Is Crucial, Tricky to Manage

NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

If you want to know what’s on the mind of a post-millennial, the best person to ask is a member of that demographic. At NAB 2018, a 15-year-old high school sophomore did even better than that, presenting the results of her own survey of over 200 members of her age group. Based on a family conversation (that included her father, industry consultant Pete Ludé), Helen Ludé, a student at Lowell High School in San Francisco, decided to poll her friends on cinema attendance, home consumption habits and virtual reality.  Continue reading NAB 2018: Post-Millennial/Gen Z Survey on Cinema, TV, VR

Blockchain at CES: Evaluating the Tech’s Hype and Potential

There were twice as many people as chairs throughout the nearly four-hour “Future of Blockchain” CES conference program this week. The enthusiasm of the program’s attendees mirrored that of exhibitors as well as the general anticipation surrounding blockchain and its applications at the show. The new offerings discussed at CES 2018 ranged from Kodak’s resurgence as a rights management platform to fast food chains asking users to mine tokens by eating chicken wings. A number of entertainment-specific blockchain technologies showed promise beyond an alternative means of purchasing content. Continue reading Blockchain at CES: Evaluating the Tech’s Hype and Potential

Amazon Cash for Those Without Credit Cards, Bank Accounts

To succeed in countries where large percentages of the population do not have bank accounts, Amazon is launching Amazon Cash, a new service that allows users to add cash to their Amazon accounts without incurring fees. Otherwise, to make cash purchases, such customers would have to buy an Amazon Gift Card or purchase a prepaid card. To access Amazon Cash between $15 and $500, the user requests a barcode, accessed through Amazon’s website mobile app or via text message, which is presented to a participating retailer. Continue reading Amazon Cash for Those Without Credit Cards, Bank Accounts

Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods

Alibaba is facing a growing problem with counterfeit goods that has led to some top brands taking legal action. The Chinese e-commerce giant is debuting a solution in the form of unique tags similar to QR codes. The company is working with Israeli startup Visualead to introduce dotless visual codes, which can be used to scan products to prove their authenticity and then automatically destroyed so they cannot be used more than once. Customers will use Alibaba’s Taobao mobile app to scan the codes when they receive their orders. Continue reading Alibaba Tests Dotless Visual Codes to Fight Counterfeit Goods