Amazon revealed its plans to open brick-and-mortar retail stores in the United States, with the first locations slated for California and Ohio. Amazon stores will be about 30,000 square feet smaller than most department stores, similar to smaller versions opened by Bloomingdale’s and Nordstrom. The stores will give Amazon another outlet to sell its electronics and private-label goods, but what other brands it might offer aren’t final. Amazon’s dominance in e-commerce contributed to the failure of malls and other physical stores. Continue reading Amazon to Expand Physical Footprint with New Retail Stores

Walmart, to build a more powerful online shopping destination that can better compete with Amazon, is on the verge of adding Lord & Taylor to its website. Walmart’s idea is to transform its site from a destination for discount goods to an online mall that would feature such higher-end brands as Lord & Taylor. For Lord & Taylor, the online traffic would be welcomed at a time that fewer consumers are visiting department stores. Jet.com and men’s clothing company Bonobos, both owned by Walmart, could also join the site. Continue reading Walmart Elevates Profile With Anticipated Lord & Taylor Deal

Instagram has taken a step to increase transparency, giving Internet celebrities on the site an easier way to let viewers know if their posts are sponsored. Users and sponsors can work together to decide whether or not to tag a post as a “paid partnership” at the top. This new feature is currently being tested with a few celebrities and businesses. If it proves successful, Instagram will launch it more widely. Parent company Facebook already uses a similar method of disclosing such paid partnerships. Continue reading Instagram Feature Brings Transparency to Sponsored Posts

The Federal Trade Commission is now cracking down on Internet celebrities pitching products without disclosing whether or not they’re being paid. Using familiar hashtags such as #ad, #sp, or #sponsored aren’t always enough to ensure viewers realize the content is a paid promotion, says the FTC, whose Ad Practices Division is beginning to hold advertisers responsible for compliance. The result is likely to dampen the impact of a favorite digital influencer enthusing over a specific product. Continue reading FTC Demands Clearer Disclosure for Internet Celebrity Promos

As smartphone users turn increasingly to ad blockers, marketers are getting their messages out by paying Internet influencers under the table to promote their products as personal reviews and commentary. For some time, the practice was beyond the reach of the Federal Trade Commission, which made sure paid endorsements were advertised as such in television, newspapers and magazines. With new guideline changes initiated in 2015, however, the FTC is now going after violators, just reaching a settlement with video network Machinima. Continue reading FTC Goes After Paid Endorsements Presented as Commentary

Target will start using Bluetooth beacon technology to send recommendations about product deals directly to the smartphones of customers who opt-in for alerts. Users with the latest version of the Target iPhone app on their phones will receive in-app updates and two push notifications per shopping trip. Target is testing beacon tech in 50 of its stores around the country, and plans to use consumer feedback to adapt the service, and release it nationwide by the holiday shopping season. Continue reading Target Aims to Enhance Shopping Experience with Beacon Tech

For nearly three decades, Universal Display has provided mannequins to fashion retail stores such as Lord & Taylor, Saks and Uniqlo. In an effort to improve the brick-and-mortar shopping experience, Universal Display has developed an innovative way to use modern tech with mannequins to push information to nearby shoppers. Mannequins are tagged with beacons that push messages to customers’ mobile phones complete with photos, sizes and prices of ready to buy clothing inside the store. Continue reading Retailers Turn to Smart Mannequins to Lure In-Store Shoppers